How to Know What Your Client Really Wants 你真的了解消费者/客户吗?

Marketing Tip: Know Your Buyer

你的消费者/客户需要的是香蕉还是苹果,你真的懂他们吗?

Every business owner should know how their customers think, and what makes them tick.

每一个成功企业对于本企业的客户或消费者一定是非常了解的。 如果有人问你,你的消费者想要的是苹果还是香蕉,你能自信对答自如吗?

Why Should You know? 为什么你必须知道答案?

Every buyer is different; Different set of preferences, needs, value systems, cultures, financial backgrounds, and so on.

Before you can expect to win the heart’s of your customer from the hundreds of competitors you may be up against, get to really know them.

This comes down to the Apples or Banana question. If a customer prefers Bananas over Apples, there’s no point in force-feeding the apple into their hands.

 

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How Can You Confirm Your Client’s Needs?

It’s easier than you think yet most people fail to do it.

Ask.

Ask your customer/follower explicitly what they want.

Ask the right questions, at the right time, and provide some sweet incentives to receive their honest feedback.

If you don’t ask, it’s 100% guaranteed you won’t have the answer you’re looking for.

Most sellers and brands fall short when diving heads-on into the details.

Their common excuse: Compiling data is too boring, time-consuming.

Most are also too lazy to collect, or fear that questioning their customers (with e-mail surveys, feedback acquisition) may be too intrusive.

If your customers love what you’re doing, they won’t mind hearing from you. You should have no reason to be shy either.

 

Get Feedback, Lots of Them

Stop making assumptions. Contact your audience base directly and extract feedback.

Then, build your video around what they need.

Get on the same page with your customers. What speaks to them to what pushes their buttons.

一个不了解本品牌消费者的企业,就好像那个盲目送苹果的恋人一样。

送苹果的人被自己感动了,却不知道,别人真正的需求只是香蕉而已,不是你的消费者铁石心肠,而是他们喜欢香蕉。

对于需求不对盘的状况,沟通是解决问题的良方!

而在沟通之前,你要研究的,不是了解你自己可以做什么,而是了解你的消费者需要什么。

怎样沟通、通过交流,可以让你的消费者了解什么、得到什么也是决定这场谈话是否有效的关键。

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But first, know your customer. 首先,了解你的消费者

How? 怎样做呢?

Talk to them. There’s no better way to confirm their interests through first hand interaction.

Find out their lifestyle, what they do when they’re busy, what they do in their downtime.

What’s their living environment like? What do they think/worry/dream about daily?

Get inside their heads.

学会创造环境!

直接与他们对话,没有比在对话交流中,可以得到更多真实有效信息的方法了。

探索消费者的生活圈,以及生活状态,他们忙得时候会做什么,空下来会做什么,诸如此类。

像黑客一般入侵他们的大脑,充分了接他们。

Contextual User Analysis

When it comes to understanding what your customer/client wants,  you should also consider the context.

Columbia University has conducted a survey for Red wine. They realized that the same bottle of red, can tasted differently according to mood or the physical environment in which the wine was drank from. In fact, some subjects even suggested flavor differences.

That’s why we must ask – to leave no room for guesses.

Humans are intricate begins. We carry different moods, philosophy, prejudices and beliefs. Don’t stereotype or pigeonhole your buyer.

Analyze the context, and realign your marketing methods accordingly.

 

创造怎样的环境呢?

哥伦比亚大学做过一个关于红酒的调查:同一瓶红酒,在品酒人不同的心情状态下,或是身处不同的环境中, 都会有不同的味道。

我们都不是处于隔离的空间中,我们对于事物的判断受环境的影响,也会因为每个人不同的心情,理念,偏见以及信仰而产生差异。

所以,创造一个良好的、适应消费者的购买环境,是你的首要目标。

其主要特征是:引起共鸣。

从顾客的角度去理解、去看待,不要只考虑你能带给他们什么,要考虑他们希望你带给他们什么。

从他们的角度出发,和他们站在一起, 你才能知道他们从你的信息里能读到什么,你才能真正明白你要做的是什么。

 

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Videographers in Shanghai

Working on a new film project? Need a film video crew in Shanghai? We’d love to help.

Let us help you get started with your video.

Your Brand, Can Travel Around The World

Go Worldwide, with Film

A real global brand, deserves to be world-renown.

It won’t need wings, flight-tickets, or room accommodations.

You can tap into your international audience with video. With more video social platforms on the rise, and today’s powerhouse brands like YouTube, Vimeo, Youku (more popular than ever), you may want to consider getting your share of visibility.

It’s time.

Connect with all continents and countless cities. Imagine the possibilities – the untapped customer base. It’s in your hands to decide how to move forth.

Don’t be selfish – let the world experience a piece of your brand.

 

怎么让你的品牌环游世界?

想让品牌环游世界?

视频是你的机票:

  1. 开通 Visa

视频提升产品关注度,让更多人了解产品,消费产品。

视频传递产品理念,凸显产品的价值,让产品环游世界,全方位秀出它的特色,让它找到它的主人。

  1. 为你的护照盖章

视频多角度,全方位的呈现产品的用途以及性能,不错过每一个细节,让你的它在同类产品前,获得优势。视频的全球效应为你的产品保驾护航,让你在世界各地畅通无阻。

  1. 让你的品牌登上私人飞机

在激烈竞争的环境下,消费者拥有更多选择诱惑,视频让你的产品获得额 外的优势,全球的知名度为你带来忠实的顾客,让你的销量不断攀升 。

让视频带着你的品牌环游世界吧

What will you need to get started? Firstly, let’s start with a…

Your Video Crew in Shanghai

 

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RECQUIXIT is your full-service video production crew. From creative conceptualizing, filming, to advanced post-production, we’ve got all bases covered for your business.

We’d love to help you get started with your video. Contact us and let’s help put those wings to your brand.

 

 

Make Your Brand Better with Video 为什么企业要选择视频来打造自己的品牌?

The Boost, Your Brand Needs

Discover why in this digital era, video marketing will be the leader of all marketing methods.

Say goodbye to all traditional marketing methods: Articles, directory spam, document share. Video’s here to reign supreme.

What’s a Brand?

The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

At RECQUIXIT, we believe your brand shouldn’t just be another ‘option’ for your customer; you should be the ‘only option’.

什么是品牌?

美国市场营销协会把品牌定义为“通过名字,形式,签名,设计或者这一系列的整合,来区分不同的销售者所提供的不同的产品和服务。”

品牌不是让你的目标市场在一系列相似的选择中看到你,而是让你成为目标客户的唯一选择。

 

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Just like our commercial video motto, your brand should:

  1. Communicate crystal-clearly your ideas, value proposition, benefits.
  2. Have Credibility. Build trust with the help video testimonials.
  3. Interact actively with target. Be seen, heard, in audio-visual. Then, get feedback.
  4. Stimulate buying temperature. More engaging content will always lead to more response.
  5. Enhance consumer loyalty. With more people exposed to your brand, there’s bound to be more noise and support.

With video, you’ve got everything in the bag.

 

Direct interaction + High-engagement = High Probability of conversions

 

好的品牌所要涵盖的内容:

1. 清晰的传达理念及信息
2. 确保你的信誉
3. 和你的目标市场热情互动
4. 激发购买力
5. 增强消费者的忠诚度

 

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So, Can Video Help Build Your Brand?

Absolutely.

In the fast-changing world today where text-based articles are losing their charm, images labeled as potentially-misleading, videos are emerging as the content king.

They are the game-changer for your brand, and you bet your last dollar on it.

 

Check the stats

  1. People who viewed a product video are 85% more likely to purchase than those who haven’t.
  2. 70% of the top page results from search engines are video pages, or have videos.
  3. Website with video experience at least 30% increase in sales.Lose the misconception that video is purely entertainment.

In fact, a video may just save your brand.

为什么视频可以打造好的品牌?

在快速消费的今天,文字渐渐隐退,图片的吸引力也大不如从前,取而代之的是视频!

经调查数据显示:

1. 看过产品视频的人比没有看过的多85 %的可能性购买该产品
2. 搜索量排名靠前的70%都是有视频的网页
3. 有视频的零售网址销量提高了30%

视频的娱乐性,让观众更容易接受你所要传达的理念和信息;让你通过生动的画面和你的观众实时互动,让观众看到你的热情,激发他们的购买力;让观众对你的画面印象深刻,从而将品牌注入到每位观众心中,增强消费忠诚度。

 

你今天打造你的品牌了吗?

In today’s digital age, it’s the real-deal revenue driver.

Why? Because people are most receptive and enthusiastic when any offer is presented in the form of a video. Just ask yourself, Which format do you respond more positively to?

Get attention. Get them to take action.

Make your brand better today, with video.

 

Video Services in Shanghai

We’re here when you’re ready. Let us help get transform your brilliant ideas to stunning visuals on screen. Give us an e-mail and let’s get started with your brand video today.

 

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Make Every Moment Count & Remembered

Every Moment, Still Here

We all know: You only get to go through high school once.

As for university, you can always register for another semester.

So, for those who are about to graduate: Roll out a camera, and record those moments to film. 

Treasure those remaining days with your classmates, on campus, in those classes.

Years later, you’ll be able to re-live those joyous moments of youth, all in high quality and visual.

The same applies for every oversea trip and special occasion (anniversaries, birthdays). These are all precious moments that deserve time on video.

It’s nostalgia you’ll want to indulge in.

 

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Leave No Moments Behind. Film Them

While you still can, capture the crucial moments. Don’t let them slip through your fingers and into the pits of oblivion as you get older.

Preserve the moments of your youth (or your child’s/family) with video. Contact us today for filming packages on documentary videos.

眼看转眼要毕业,大学四年你留下了什么?身边的好朋友别说来自五湖四海,就算同一个城市的朋友毕业后,都有了各自要走的路,聚少离多成为日后的常态。

大学那几年最宝贵的青春,你留下了些什么?

视频,照片?都没有?那努力奋斗的这几年,青春留给了谁?

青春只有一次,美好时光也只有一次,别让记忆随着时光的流逝变模糊,抓住那些美妙的时刻,我们需要做的是,在未来的某个时刻,翻看这些画面,听听这些声音,仍然能会心一笑,感叹自己没有辜负青春。

Searching for Video Professionals in Shanghai?

We’ve got all forms of filming services covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavy-lifting.

正在寻找专业而独具眼光的摄影师,视频拍摄制作伙伴吗?让我们为你

加码。

RECQUIXIT 录可喜 为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。

Click here to book us to get started!


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