Marketing Tip: Know Your Buyer
Every business should know their customer profile like the back of their hand.
But if we were to ask you whether your customer prefers banana or apples? Which would it be?
Why Should You know? 为什么你必须知道答案？
Everyone’s different, due to different sets of wants, needs, values.
Before you can expect to win your customer over from hundreds of competitors in your field, you need to win your buyer’s heart.
This comes down to the Apples or Banana question. If a customer prefers Bananas over Apples, there’s no point in force-feeding the apple into their hands.
How to Confirm Your Client’s Needs?
It’s easier than you think – yet most people fail to do so.
Ask them explicitly what they want.
You need to ask the right questions, to get the answers you’re looking for. And, if you don’t ask, it’s 100% guaranteed you won’t have the answer you’re looking for.
Most seller’s and brands fall short when diving heads-on into the details.
The common excuse: Compiling data would be too grueling and time consuming. Most are also too lazy to execute, or fear that questioning their customers (with e-mail surveys, feedback acquisition) may be too invasive. If your customers love what you’re doing, they won’t cringe at the thought of supporting you.
Get Feedback, Lots of Them
Stop making assumptions. Contact your audience base directly and extract feedback.
Then, build your video around what they need.
Get on the same page with your customers. What speaks to them to what pushes their buttons.
But first, know your customer. 首先，了解你的消费者
Talk to them. There’s no better way to confirm their interests through first hand interaction.
Find out their lifestyle, what they do when they’re busy, what they do in their downtime.
What’s their living environment like? What do they think/worry/dream about daily?
Get inside their heads.
Contextual User Analysis
When it comes to understanding what your customer/client wants, you should also consider the context.
Columbia University has conducted a survey for Red wine. They realized that the same bottle of red, can tasted differently according to mood or the physical environment in which the wine was drank from. In fact, some subjects even suggested flavor differences.
That’s why we must ask – to leave no room for guesses.
Humans are intricate begins. We carry different moods, philosophy, prejudices and beliefs. Don’t stereotype or pigeonhole your buyer.
Analyze the context, and realign your marketing methods accordingly.
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