Guaranteed Brand Exposure
Videos are your hands down, your most versatile and efficient salesmen.
Most people still aren’t aware of how powerful videos really are. In fact, one video could change the fate of your business.
If they were helpless, I wouldn’t be in this business to offer them to our clients. – Andrew Wang (Founder/Videographer/Director)
Below are several key insights to why you should knuckle down and start investing in a video marketing campaign.
Once you’ve produced a nifty video, you’ve only conquered half the battle. Your next actionable step is to distribute it strategically online. You want to lay the foundation for a video to be re-shared or quickly syndicated to other video hosting platforms.
The more reach coupled with persistence, the more likely you’ll spark new sales.
Yes, upload the video, but to the right places with your target audience.
How to make sure your video gets seen?
1. Format your listing. When you’re uploading and filling in the video descriptions, make sure it’s SEO optimized. Use a catchy title, insert main keywords into your description boxes, and never be too lazy to insert relevant tags.
These are the vitamin sources to your marketing health.
2. Share the link – but share it at the right places. Shooting in the dark is just polluting the webspace. Every video comes with it’s own URL. Have all your partners and team push that specific video link.
3. Track it. We recommend that you create an Excel sheet containing all video titles and URL for future reference. This way, you can access the link with ease without having to log-in to the admin areas of your Video social account.
Plus, it helps to stay organized.
There’s no doubt that videos are now easy to share. It’s your best salesmen, a major asset to your brand publicity growth.
Solidify Trust Levels
When your customers can see you in video, they always trust you more. It’s brand leverage.
If you were to buy a home, would you rather see the property in film, or read the text details of the room with random snapshots?
Providing any form of ‘human’ or tangible element will always forge a stronger connection. That’s why brands like Nike, Pepsi, or Heineken all invest hefty ad money on commercials – it connects and catches new buyers.
Position Yourself: Industry Leader
Wonder why all major brands advertise with video online? – it strengthens their brand image. A well-filmed or creatively crafted piece always yields a positive impression.
Keep your video engaging, thought-provoking, and it’s bound to make waves. Move them.
Radically Improve Customer Service
Do your customers have frequently asked questions? If so, create a resourceful video that answers every common question. This way, you save time and you solve more problems – all with one video.
You can then redirect your customers to your video links on your website or during support. Save time, save more problems.
If you’re educating your audience online or offline, this is the best vehicle for engaging and improving retention when you’re relaying new information.
Test It Yourself
I hope you’ve found this post helpful. If you haven’t integrated video marketing to your business, give it a shot – otherwise you’ll never know what you’re missing out on.
As always, experiment with different marketing methods and see which one converts best for your business.