Storytelling, Made Easy

说一个好故事,其实很简单

Admit it: Most videos you watch are usually forgotten — right after you watch it.

Why? because the story didn’t resonate with you.

Your company’s video should only serve one purpose: To connect your brand with your intended audience, and to foster new relationships.

Only then, will your video translate to more sales for your business.

It all begins with a well-told story.

承认吧:通常,你会忘记大多数已经看过的视频 – 有些甚至刚看完就忘了。

为什么?因为故事没有与你产生共鸣

你的视频应该只为一个目标:让你的品牌与它的目标观众产生共鸣,并且有故事性,可以加强这种联系感。

只有这样,你的视频才会为企业带来更多销售机会

这一切都起源于一个引人入胜的好故事。

 

Here are 3 keystone storytelling hacks to pack into your next video:

以下是3个故事叙事的关点,以便你的下一个视频做准

 

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1. Create a Vibe, Not Just Visuals

创建氛围,不只是视觉效果

 

Visuals aren’t enough. Getting the right visuals recorded to perfection is one thing, but backing your video with your a powerful storyline makes your video 20X better. 

Before you kick start the process of creating a video, start with this question:

What do you want your viewer to feel?

光有视觉效果是远远不够的。得到完美的视觉录制效果是一回事,但强有说服力的故事情节支,则会让你的视频好上20倍。

在你真正开始进入视频创建过程之前,从这个问题开始

您想让观众产生什么样的感觉?

Start with the end-emotional result.

Figure out the human-to-human effect you want to achieve. This will streamline the process of designing your storyline as well.

 Do you want to convey an argument, entertain, inspire your viewer?

Whatever the after effect, make sure it aligns with your brand’s value and image.

 

从最终的结果开始

弄清楚你想达到的人-对-人的影响。这将简化你的故事情节及设计过程。

你想传达一种观点同时又能够娱乐、激励观众吗?无论之后的最终效果如何,你要始终确定它与你的品牌价值和形象是一致的。

 

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2. Focus on Delivering “One Message”

专注于传递 “一个信息”

What’s that ‘one thing’ you’re trying to say about your brand? Make it loud and clear.

If you run a restaurant and you’re emphasizing food safety, then all your recorded footage and voice-overs should support it. Selling organic pork? Film how your pigs were raised from your dedicated farms, organically.

Tip: The contents of your video should always hold the solution to your audience’s problem.

Stick to one takeaway message.

 

你想用哪“一个信息”来突出你的品牌?那么,这一条信息一定要清晰明确。

如果你经营一间餐厅,而你想强调传递的是食品安全,那么视频所有的录制镜头和旁白应该充分支持这一内容。举个例子,如果你想强调的特点是,销售有机猪肉,那么拍摄你的进货有机农场如何饲养猪就是一个好主意。

提示:视频内容应该始终针对观众的存疑部分来进行详细的解答。

坚守“一个信息”的理念。

 

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3. Make It: Easy to Follow

简单易懂

 

Be aware that your audience lives a ‘busy life’.  We all are nowadays. So, why should they stop whatever they’re currently busy doing, and give you 1-2 minutes of their life?

 

要知道,如今的人们都过着“忙碌的生活”,你的观众也不例外。

因此,为什么他们要放下手中正忙的事,为你抽出宝贵的1-2分钟的时间?

 

Why should they care?

Then, make sure they do.

You’ll lose your audience’s focus, if your video doesn’t hook them within the first 5 seconds. The same applies if it’s too complicated, windy — or just flat our boring.

Take them from A to B, B to C, C to D — seamlessly.

Keep it simple; leave no room for miscommunication-  because once you do, they may just not return.

他们为什么要关注你的视频呢

很好,就从这一点入手,确保他们会想关注。

如果你的视频在前5秒钟内无法吸引观众的目光,那么你将失去他们所有的关注。如果内容太过于复杂,也会出现相同的结果 – 过于平淡无聊也一样。

引领他们从A点到B点,B点到C点,C点到D点 – 做到无缝连接。

保持简单化;不要为信息的沟通误解问题留下任何余地 – 因为一旦出现沟通误解,你的观众将会一去不返。

 

Your Video’s Core

视频的核心

Your storyline is the backbone to your video – so piece the above elements thoughtfully together.

There is ‘no best way’ to storytell – but, with the given result-focused format above, we’re sure you’ll have a high-impact + high ROI video in the works.

故事情节是一支视频的中坚力量 – 因此,每一个故事设计都需要深思,将以上关键点经过加工结合起来。

讲故事“没有最好的方法”,但是,凭借上述给出的关键点 — 以结果为导向的逆向思维,相信你将会制作出一个具有高影响力+高投资回报率的视频!