An Underrated Video Advantage

Cure Your Page’s Bounce Rate! 对跳出率说“不”

There are millions of websites online – probably thousands competing in your line of field.

How do you stand out? What’s the near-guarantee method? You’ll find out soon.

But first, let’s address the issue at hand.

在整个互联网网络中，有数百万或大或小的网站，而单单在你自己的行业领域内，少说也有几千个竞争网站。

那么，如何从这些竞争者中脱颖而出？有什么万全之策可以应对？

在读完这篇文章后，你会得到这些关键问题的解答！但是眼下，先来解决手边的问题。

 

What’s a Bounce Rate? 什么是跳出率？

If your first-time visitor leaves after the first page on your website (without clicking to other internal pages), your bounce rate just went up.

This is not a good thing.

You want your visitors to continue browsing your page.

Well, guess what? One of the benefits to using video is that it can influence your visitor’s to stay around longer.  Engage, build curiosity, and they’ll fight to kill the itch if it appeals to their desires.

跳出率是指一个用户通过搜索关键词来到你的网站，只简单浏览了一个页面就离开与全部浏览数量的百分比。 简单来说，就是你网页的逃离率，当一个新用户到了你的网站，马上又离开了，这时候你的网站跳出率绝对升高了。

跳出率高，并不是一件好事。

作为一个网站的拥有者，你一定希望用户体验良好，用户的继续点击浏览，就是意味着“感兴趣”、“有价值”。

而导致跳出率高的原因也有多因素。

Why Bounce Rate is High 跳出率高的致命原因

Below are some common reasons that contribute to the increase of a website’s bounce rate.

Poor Navigation

If your website’s a maze, your viewer will grow frustrated and probably take the exit. They’re not here to play, they’re here to get the information they want.

They’re not here to play or waste time – they’re here to get the information they want.

Slow Loading Page

This one’s self-explanatory. Most users are impatient and will give you 5-seconds before they click that upper right hand ‘X’ button if your page continues to stall at a blank loading page.

Low Quality/Non-Relevant Content

If your content is difficult to understand, you’ve lost them, and there are no second chances. That’s why you must treasure all your first-time visitors like gold.

If your message isn’t hitting their hearts, they’ll be gone, on to your competitor’s page.

Other forms of content irrelevancy include n-site advertisements — which all lead to a downgrade in user experience.

Whatever creates confusion, frustration, or a bitter experience – will increase your bounce rate.

 

以下是导致网站跳出率高的几个主要原因：

网站导航不明。如果网站的导航指向不明确，太多连接只会造成视觉混淆，让用户不知“从哪找起”，那么他们离开的几率也就大大升高了。

网页加载速度慢，这一点不言而喻。许多来浏览网页的用户，其实并没有什么耐心，能够给一个网站5秒钟的加载时间已经是极限。

内容质量低。如果网站内容太过晦涩难懂，你已经失去了对用户的吸引力；如果你所传达的信息没有击中他们的需求点，你又将失去一批用户。其他的无关内容也会影响用户体验，比如弹出广告，这绝对大大减分。

会引起用户困惑、沮丧、负面不适的情绪体验的内容，都会增加网站的跳出率。

 

 

How to Fix Bounce Rates: Long Term

如何拯救跳出率：长期性的积累

One of the best ways to reduce your website’s bounce rate is to start providing good content. In fact, you want to give your visitor a very good reason to why they should stay with you.

You would want the same for yourself.

1. Clear Message. Let them know who you are, and how you can help. Why should your brand matter?

2. Clear Heads & Subheads. To let your audience know right away what to expect – no surprises.

3. Content Tailored to Visitors. They came to your site, so present the information that they’re after.

4. Stylish Copy. An easy-to-navigate website experience is key. Is everything clear, modern, up-to-date?

Put yourself in the shoes of your viewer and voice aloud how you feel when you visit your own site.

拯救网站跳出率的最佳途径之一就是：开始发布好的高质量内容。其实就是给用户一个好的理由，为什么他们要继续花时间浏览你的网页？

换位思考，你想继续浏览的是什么样的内容？

1. 清晰明确的信息。让你用户清楚知道你是谁，你可以为他们做什么，不然为什么要塑造品牌？
2. 设计结构排版合理，清楚的标题和副标题。让用户一目了然。
3. 定制内容。他们为了什么来到你的网站？为他们定制想要看的内容吧。
4. 吸睛的风格。一个赏心悦目的良好体验是很关键的，确保你的网站简洁、现代、跟上时代节奏了吗？

自己浏览网站的时候，会有什么感觉，那差不离就是你的用户体验。

The Secret Solution? – 隐藏的解决技能?

 Notice the Play Button –  If you were interested in body-building,  you’d be tempted to click.

Use Video on Your Website 让视频解决尴尬的跳出率

Consider the Video Page Re-direct Method.

This is where you create an attention-grabbing landing page, where you then re-direct to your video page which will auto-run after, with more relevant/captivating content.

Or, if your website has a rotating slider at the top, embed a video there.

Those 2-minutes are doing your website a great favor for your search engine rankings.

The name of the game, is to keep your first-time viewer there on your site longer, and have them travel to a different page.

By doing so, you earn your stripes on the search engine rankings.

自动导向视频播放网页：有了一个吸睛的着陆页之后，你可以将用户自动导向你的视频播放页面；或者，直接在网页的滑动板块里插入你的视频链接。

别小看视频播放的这短短2分钟，它将大大帮助到你的网站排名！

而这个小小的技巧，就是在于可以让第一次浏览网页的用户，转换到新的一页，并且待的更久。

 

Summary 总结

Keep your viewer highly engaged, right from the jump. 

Make not just a great first impression, but a great ‘first time’ experience. One that remains consistent throughout their journey with your brand.

If you need help in getting started with a video for your brand, contact us for a quick consultation, no charge. We’d love to help.

Fight for those 3-seconds, otherwise they’re forever gone, and on to your competitor’s page.

从一开始就与你的用户保持紧密互动。

不只是良好的第一印象，而是一个超棒的“初体验”。

争取到最初的3秒钟，否则，你将与这些用户永远失之交臂。

 

So, Can videos fix your bounce rate?

You bet.

跳出率重要吗？视频重要吗？你说呢

 

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