Live Streaming Video Tips You Need

2017 年将会是“直播”走向主流的一年,越来越多的博主和网红选择用直播的方式打造自己的品牌价值和个人知名度,但是你需要在直播的过程中注意什么呢?今天就来跟小编一起探讨一下直播时的注意事项吧!

We all know: Social media marketing is here to stay – and when executed correctly, can net massive ROI for your business. The real function to social marketing however, isn’t only to promote and brand your products and services, it’s connecting with your audience.

The trend before 2017: Share a photo on Instagram, post a new update on Facebook, or knock out a storyboard for Snapchat.

What’s hot today? producing live stream videos for your business.

 

Live Streaming Video Tips You Need

Camera, on you.

直播视频是个人与观众互动的一个过程,也是一个展示和播放一个非常具有针对性和个性化的你的视频的过程,观众想要与作为主播的你有所共鸣。从一开始直播的时候,不论主题或内容是什么,一定要让镜头先对准你,然后再拍摄其他的物品或景色。

Right There and Then

With live stream videos, you’re bridging the divide between brand and buyer. Help your customer feel like they’re a ‘part of your brand’ – and not miles away.. Film real-life events and scenes behind your business. This helps enforce legitimacy, credibility, and noticeably the highest form of real-life engagement.

Some quick ideas: Anniversary events, product launches.

Live Streaming Video Tips You Need

Introduce Yourself

不论你的视频内容时什么,不论是办公,或只是你随便的发牢骚,你一定要确保观众知道你是谁,在哪里做什么。你永远不知道是谁会观看,所以简介明了的介绍自己是最好的办法,你可以简单地说:“你好,我是 XXX ,我现在在上海为您直播。”

Suit Up!

When creating live stream videos, the money’s in the details. If you’re the host, introduce yourself. Be selective with who you choose as the spokesman – as it’s a direct representation of the company’s brand. Suit up. Be presentable, professional, and show some personality. By personality: Keep things natural, entertaining, and not-too-perfect.

There are no shortcuts: Rehearse your key points you’d like to touch upon before you hit that ‘record’ button. This will help you save time (down the line), while yielding a far greater performance.

Live Streaming Video Tips You Need

Takeaway, Right Away.

你只有几秒钟到一分钟的事件来抓住观众的注意力,所以不要浪费视频开始时的宝贵时间,这是一场真正的争分夺秒的战争!现在的观众注意力集中的事件较短,而且又有众多的选择,所以让他们对你的直播保持兴趣,直接了当的告诉他们你接下来的直播内容,并且他们观看你的视频可以得到什么。

如果观众在前面的一分钟内看到的内容时杂乱无章的,或是他们不理解你在说什么,那么很抱歉,你可能会丢失一批观众。

Straight and Forward

As soon as the video plays back, your audience needs to know the following:

The Basics: Who’s Talking – How Long’s the Video?

Why should they care? Why should they watch this video?

What can they expect? State the purpose and expected outcome.

Fill in the blanks right away. Although the camera’s on you, make your video’s content ‘all about your viewer’, not you.

 

Patience is a Virtue

Don’t worry if your video doesn’t pick up immediately. Good things, as well as good results, take time. You will be surprised: most views come from replays.

Focus on developing a habit to making videos. In turn, you’ll always be at a surplus of content to building your brand.

 

为你的视频锦上添花?

尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.