The Eccentricity Effect
It works.
So, incorporate it to your videos.
The more bizarre/ridiculous/crazy/hilarious your video, the more likely it’ll stand out.
When something stands out, it then stands a greater chance of being re-shared.
Hopefully, going viral is an objective of your business.
One of our content creation rule is to avoid boredom like the flu.
People automatically forget – or worse, reject – the predictable or ordinary.
The visual direction and story of your brand’s video should shake senses.
Infusing elements of eccentricity not only increases attention spans, but converts.
The Taiwanese pop legendary A-Mei is doing it. Why? because it works. Check out here latest music video with Lady Gaga inspired motifs.
Think about it: Lady Gaga’s eccentricity helped catapult her to becoming the 7th most influential women, according to Forbes.
The Easy Formula
Produce a bizarre or bordering taboo video – but know where to draw the line in the sand.
Make them feel what you want them to. Is it trust? excitement? curiosity?
Either way, you’ll score deep engagement.
Whether your video was designed to shock, enlighten, entertain, or empower your viewer, make them feel something.
Get that video cooking with the right dose of eccentricity -and it may just spread like wildfire.
暌违六年，张惠妹带着 <Amit 2> 重新发声，诡异的海报和预告 MV 已经着实吸引眼球，大吊观众胃口。
即使不是歌迷，仍然被这人体蜘蛛造型，鲨鱼演的妆容勾起了好奇心，多少观众抱着好奇的心思点开了阿妹的音乐，在不同于以往的曲风和唱法中，欣喜感倍增。
放眼看看最近的歌手 MV，几乎都在以新的视角，新的故事为主攻方向。歌迷们越来越不满足于只看歌手们在 MV 中谈个恋爱、淋场雨、跑个步而已了。
大胆的画面，丰富的色彩，出其不意的故事情节，一支 MV 足以构成一部微电影，不论这些 MV 内容评价如何，收获的却是实实在在的点击率和经济利益。
就这一趋势而言，视频已经越来越成为主流的宣传渠道，代替传统的图片与文字，视频直接而吸睛，不可否认，观众的点击率会说话！
Searching for video professionals in Shanghai?
We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavy lifting for your brand.
正在寻找上海专业摄影师、视频人？ 让 RECQUIXIT 录可喜 来帮你实现
我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。
Click here to get started!
点击联系我们，开始你的视频征途！
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