拍摄视频短片之前，你需要一个好的剧本，除了要有吸引人眼球的内容，还必须要把自己品牌的特点、内涵和优势在短短的几分钟到十几分钟内表达出来，这时候就十分考验创作人的构想能力。今天小编为大家介绍美国知名写手 Dan Harmon 在创作时秉持的 3 个原则。

1. There’s no such thing as “going too far”

In matters of creativity, when you’re sitting and writing dialogue by yourself, there are no boundaries needed, because you’re not having to function in cooperation.

你的想象力永远不会过火，人与人的交往需要讲求分寸与界限，但是当你在创作的时候则可以抛弃这一原则。当你拿起笔的时候，你应该把你脑海里的内容全部像挖南瓜一样，将每一分一毫的果实取出来，摆在纸上。

当你的创作完成了之后，你需要看观众的接受度来制定你这部作品的界限和分寸在哪里，在此之前不要过分拘泥。

2. It’s good to care what people think

I only care about what anyone thinks.

明白人们关心什么、想要什么永远是一件好事。你的作品需要观众买账，当你表现出来一副不在乎别人的想法时，你离失败也就不远了。

3. Create shows that reward obsession

Harmon creates shows that mirror the shows he likes himself—shows “whose wildest dream is to be studied, loved, analyzed, etc.”

当观众在观看作品时，正是因为他们对这部作品的热爱与沉迷，才会有越来越多的人熟悉你的作品。就像老话说的，“让别人爱你之前，你必须要先爱自己”。你必须要自己先为自己的作品着迷，才能让观众也透过作品感受到你的热情。

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One Does It – 记得表达主题

Video Creation Tip: Keep it Crisp & Concise

Want your video to be well remembered?

.. and not easily forgotten like the mountains of videos floating on the web?

Stick to one message.

One focus is more than sufficient.

One that hits and sticks.

A car can only travel in one direction at a time, so should the content direction of your video.

When developing the concept of your video, we call this your ‘controlling idea’.

Know What’s Important

Most people prioritize the wrong video elements.

They prize creativity, special effects, good-looking models etc. — these are all great, but trumps a a good story.

Before you start transforming your script to on-screen visuals, make sure the overarching theme is evident.

Stick to one message and remove any form of distractions. Jamming too many ideas into one video will only make it visually incoherent.

It’s easier for everyone that way – easier for the video creators to produce, easier for your audience follow.

One does it.

我们一直以为创意宣传片，

关键在于创意，够新，够特别，够大胆才会被采纳。越来越多的人，开始绞尽脑汁求新、求独特，不断尝试突破文案，大胆假设画面.

当我们打开潘多拉的宝盒，被太多新颖独特的广告迷了眼，我们在宣传片里加入所有可能的元素，却忘了自己想要拍摄宣传片的初衷.

嘿，别分心！记得你要表达的主题！

宣传片是你的话筒和名片，请记住，别让太多信息混淆观众的视听.

太多内容让你的观众无从开始，人在面对一堆选择时，往往会产生逃避的想法，太多信息只会干扰你的主题。

真正有效的方式是，把你的信息简单、直接地传达给你的观众，让他们看到、听到，即刻做出决定.

你的观众要看什么，你的客户需求是什么，你了解吗？

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找上海专业摄影师、视频人？ 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。

Click here to get started!

点击联系我们，开始你的视频征途！

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The post Video Creation Tip: 1 Video, 1 Focus – 嘿，亲爱的，别分心! appeared first on RECQUIXIT | Video Production Services & Filming in Shanghai.