Best Salesman For Your Business – 在线视频中小企业的销售武器

Amber Wang — Wed, 22 Apr 2015 10:24:01 +0000

Your Business, Needs this Salesman

The most high-performing, high-converting, and highly-efficient sales force of our digital age no longer has to be dependent on a person.

Whether it be the purchase of a product or travel destination, video’s can create and shape a viewer’s emotion.

This is key – as your emotions hold the greatest influence on purchasing decisions. It’s the only judge you need to convince.

Now, let’s reflect a bit.

Remember the last time you saw a brand with an introduction video? It may have been a brand ambassador speaking, or one animated with motion graphics?

You felt like you knew more about the brand after didn’t you?

All it took to connect with you (as a potential customer) on a deeper level, was with video.

What you probably didn’t know though: Is that videos can plant the seeds to inspire action.

That’s why movies pre-launch with trailers — to not only create awareness, but to light up the curiosity and imagination in our minds to crave for more.

We’re also written a post on 7 more competitive advantages with video which you can tap into.

Peep the numbers.

According to the U.S Market research….

73% of adults who preferred to watch the product or service related to the video introduction, made the purchase.

In a survey for online shopping satisfaction:

96% of consumers believe that video always helps make for a better purchasing decision. This could get all the hesitant clients over that pesky fence.

58% of consumers believe that a company or store with video is more trustworthy. If you dare to be seen, publicized, you’ve got nothing to hide.

71% of consumers believe that the video provides a better image for the company.

77% of consumers believe that the production of videos helps make the seller to consumer experience more interactive, therefore intimate.

The only way is up.

In 2015, online video accounted for 64% of all consumer internet traffic.

The number is expected to rise to 69% by 2017, and 79% by 2018

4 times as many customers would rather watch a video than read about it.

70% of marketers claim videos produces more conversions than any other form of content.

3 Easy Sales Boosting Video Ideas

1. Testimonial Videos

Let your current or past customers do the talking for you.

Brand evangelists are king in building brand legitimacy. Most people looking for reviews about your business, will turn to your past customers for feedback first.

2. Virtual Sales Presentation

Explain with video, what your product or service does best. Regardless of what industry you’re in, make sure the video is easy to follow and digest. A 10-year old should be able to understand what your brand’s about.

3. Virtual Tours

These are most suited for businesses with physical assets.

Got a restaurant, clinic, restaurant?

Give them a virtual tour. Create that itch to visit.

在线视频——中小企业的销售武器

大数据时代，让数据告诉我们，视频如何帮助你的销量

调查研究显示，不论是在线购物或是挑选旅行出游的酒店等等，一些相关在线交易活动中，消费者越来越趋向于观看视频来帮助他们做出相应的购买决策。

根据美国市场研究报告的调查数据显示：

73% 的成年人，更喜欢在观看完，所销售的产品或服务的相关视频介绍、展示后购买该产品

在调查网上购物满意度的报告中：

96%的消费者认为，视频展示能够更好地帮助他们做出购买决策

58% 的消费者认为，有视频展示的公司或店铺，产品信任度更高

71% 的消费者认为，视频展示给公司形象带来了积极的正面效应

77% 的消费者认为，制作在线视频的公司与消费者更亲密，更有互动性

看到这些切实的数据，你了解你的顾客需求了吗？拍摄视频的计划刻不容缓！

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