Your Business, Needs this Salesman
The most high-performing, high-converting, and highly-efficient sales force of our digital age no longer has to be dependent on a person.
Whether it be the purchase of a product or travel destination, video’s can create and shape a viewer’s emotion.
This is key – as your emotions hold the greatest influence on purchasing decisions. It’s the only judge you need to convince.
Now, let’s reflect a bit.
Remember the last time you saw a brand with an introduction video? It may have been a brand ambassador speaking, or one animated with motion graphics?
You felt like you knew more about the brand after didn’t you?
All it took to connect with you (as a potential customer) on a deeper level, was with video.
What you probably didn’t know though: Is that videos can plant the seeds to inspire action.
That’s why movies pre-launch with trailers — to not only create awareness, but to light up the curiosity and imagination in our minds to crave for more.
We’re also written a post on 7 more competitive advantages with video which you can tap into.
Peep the numbers.
According to the U.S Market research….
73% of adults who preferred to watch the product or service related to the video introduction, made the purchase.
In a survey for online shopping satisfaction:
96% of consumers believe that video always helps make for a better purchasing decision. This could get all the hesitant clients over that pesky fence.
58% of consumers believe that a company or store with video is more trustworthy. If you dare to be seen, publicized, you’ve got nothing to hide.
71% of consumers believe that the video provides a better image for the company.
77% of consumers believe that the production of videos helps make the seller to consumer experience more interactive, therefore intimate.
The only way is up.
In 2015, online video accounted for 64% of all consumer internet traffic.
The number is expected to rise to 69% by 2017, and 79% by 2018
4 times as many customers would rather watch a video than read about it.
70% of marketers claim videos produces more conversions than any other form of content.
3 Easy Sales Boosting Video Ideas
1. Testimonial Videos
Let your current or past customers do the talking for you.
Brand evangelists are king in building brand legitimacy. Most people looking for reviews about your business, will turn to your past customers for feedback first.
2. Virtual Sales Presentation
Explain with video, what your product or service does best. Regardless of what industry you’re in, make sure the video is easy to follow and digest. A 10-year old should be able to understand what your brand’s about.
3. Virtual Tours
These are most suited for businesses with physical assets.
Got a restaurant, clinic, restaurant?
Give them a virtual tour. Create that itch to visit.
看到这些切实的数据，你了解你的顾客需求了吗？拍摄视频 的 计划刻不容缓！