Make Your Viewer’s Feel

Every wonder why all major TV stations still broadcast the same old war series?

It draws on one thing that we, as humans, will never grow tired of.

Feeling.

These shows allow us to feel a range of emotions: Love, Loyalty, Rage, Curiosity, Suspense.

All are powerful emotions which never fail to move and consume us.

This ranks among the most effective ways to make your brand better with video.

Emotions: It’s the energy of experience.

We want it. It gives more meaning and life, to life.

Whether purely entertainment or reality captured on film, you want to stir a range of emotion.

Why? to boost your user engagement.

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You’re Responsible for Shaping Their Experience

Before you shoot your next video, plan ahead to strike a chord.

We call this process emotional mapping.

Create a timeline of your video, and determine for each time block, emotions you intend to evoke from your user.

How are they feeling during the first 10-seconds of the video opening?

What about the mid-point, or the end?

Before you finalize and render your video video, review this user-emotion map, and ask: Are you getting the intended response you want from your viewer?

How do you want your viewer to feel, from the very start, to end? You pilot it.

Map out the emotional rides you’ll take your viewer through. Make every second on your video count.

Video creation tip for today: Pack as many layers of emotions as possible to make the viewer’s experience memorable. The more colors, the merrier.

You want them to hit that ‘replay’ button to watch again.

 

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每次打开电视是不是都很困惑,即便吐槽连连,各大频道怎么还是在不停歇播放那些年代谍战片或古装剧?

经济学上说,有需求才有供给,正是因为有人爱看需要看,所以电视台才会不断地播,导演不断地拍,编剧不断地写。

网友一直吐槽国产剧的情节荒谬,年代模糊,质疑它的真实性和教育意义。可为什么还有那么多人喜欢年代剧、古装剧呢?

究其原因,无非是我们对于未知的探索本能和好奇心,对于那段被称作历史的时光,我们本能的想去了解和探索。年代剧和古装剧所营造的另一个与现实毫无关联的时空,让观众在压力颇大的现代时光里可以暂别现实,跟着剧集来一场逃离,喘上一口气。

在视觉上获得的新鲜的审美,言语上那些文邹邹的韵味又让你暂且告别了现代生活的嘈杂与世俗,这不同年代旳礼节、风俗,透过屏幕传送出鲜活的感受。

无论这年代剧的编写是否有漏洞、情节是否合理,在那个时刻,你只是享受当下的感觉,融入进了剧情。在观看的当下,你切身融入了那个视频里的时空,不得不承认,这就是视频的魅力!

如若每一节历史课,都可以通过视频,看到那些真实而鲜活的画面,那么应该不止会少很多打瞌睡的学生,历史高分更是层出不穷。

 

 

Searching for Video Professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找上海专业摄影师、视频人? 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。

Click here to get started!

点击联系我们,开始你的视频征途!