5 Video Post Production Tips: Searching For The Right Sound 视频后期的5大贴士:找到最合适的背景乐

Searching for the Right Sounds 找到最合适的背景乐

Let’s get to it.

Your audio is what will bring your video to life, otherwise it’s a muted and dull visual experience.

We’d like to think that your visual footage is your video’s skin, while your sound gives it the heartbeat.

However, do not take this process lightly.

Here’s our general protocol when it comes to searching for the right sounds that best matches your video.

背景乐和音效都是视频中不可或缺的重要因素,它们与画面相辅相成构成完整的视频,否则,视频只是一段乏味而没有声音的视觉体验。

如果说画面是一支视频的外表,那背景乐则是一直视频的灵魂。

所以,不要忽视你的音频部分。

对于音频和背景乐的选择,下面我们列出了一些关键的贴士:

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1. Compatibility 兼容性

The first step is to make sure the music you’ve selected is compatible with the entire visual sequence.

You have to be the A&R to your video. The sound scout.

If you’re injecting any background music, the two need to sync together nicely to achieve the desired effect you’d like for your target audience.

Is the background music too distracting? too loud?

Is it working in tandem?

Does it fit the context of your video’s purpose?

Avoid having two separate identities pieced together. It’s not a game of opposites.

在挑选任何音频的时候,首先要考虑的,无庸置疑就是兼容性:与所拍摄的画面整体风格是否契合。

精心对待每一个音效,包括每个节奏和音符。

在导入背景乐的时候,若想要达到你的预期效果,有几点必须要考虑周到:

背景音乐是不是会分散观众的注意力?是不是太响?

与画面是否配合?

和你视频所要传达的主旨是否符合?

一旦出现画风和音频不和谐的状况,就好像穿错尺码的鞋子一般,陷入尴尬窘境。

 

2. Syncing It: Sound & Sight 视觉与听觉同步

Is your footage dancing to the sound of the beat?

Ideally, you’d want a seamless integration wherever possible.

Sometimes you need to cut off parts of the audio for a desired pause effect.

Sometimes, you need more than 2-3 audio’s lined up as your scenes are changing.

Let the two tango.

你的每一帧画面都跟着音律齐动吗?

当然,谁都希望自己的视频画面能与音频无缝整合。

切掉一部分音频,暂停一段时间以达到完美效果是一种方法,

有时候,在一个视频里,根据画面的变换,同时整合2-3首音频内容也不是不可能。

 

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3. How do you feel? 你觉得如何?

How do you feel with every second that has unfolded?

Are you feeling the intended emotion you’d like your viewer to feel?

With sound, you can: Uplift, build suspense,  instill relaxation. Feature the right instruments, play them at the right notes, and place everything at the right time, pitch, intensity.

Let the sound waves shape the experience.

There should be no conflict to the ears.   It should make sense.

If you’re expecting any form of emotional response – make sure you guarantee it with video.

Ask yourself, are you experiencing the sensations you’d like?  If you don’t, your viewer probably won’t.

添加完音频后,再看着画面感受一遍,你觉得如何?

你自己从中感受到你想传递给观众的讯息了吗?

发挥音频的奇妙效应,包括:激励情绪,制造悬念,放松心情等。每一个鼓点、每一种乐器转换、每一个节奏都是为了更好地渲染气氛。

让这些声波带动观众更好地体验画面。

如果你想借助音频,让视频更好地为观众制造氛围,那么,考验你乐感的时候到啦!

 

4. Using Sound Effects 使用音效

Don’t just rely entirely on music, harness sound effects.

Horns, sirens, glass-shatters can all trigger a reaction. An incoming text? Drop a notification sound in to your video editing software’s project sequence.

Just make sure they’re familiar sounds. An abstract mythical sound fused with a forest scene can pique curiosity and evoke a sense of isolated environment. Using echos can give perspective to the dimension of space.

不要单单只依靠背景乐,使用音效也可以达到理想效果。

号角声、汽笛声、碎玻璃声都会触发观众的情绪反应,一个消息提醒声怎么样?如果配合画面,那就拖进你的编辑项目进程里啊!

确保这些声效都是我们熟悉的。比如,一个静谧森林的画面配上一段神秘的音效,可以制造出一个独特的场景效果。

再比如,一个回声的音效也可以增加空间的维度,表达出距离感。

 

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5. Avoid Overdose 避免用力过猛

Too much sound will only lead to sound pollution. Don’t make it a mess. Strike a fine balance. Always start by working with less, and only fill the in the gaps when they present themselves.

By default, we only start with 1 background audio, and progress from there.

 

Experiment

There’s rarely a ‘perfect’ sound, but plenty of ones that will work. Opt for the latter approach as the odds are better.

Once everything is arranged. Mix it up. Experiment with different sound arrangements. Remember to give you first cut the “incubation” period.

Fade in nicely, and fade out. Alter sound volume levels if you think it’s necessary at certain segments. Experiment and see what works.

 

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Why Start Vlogging? Keep a Copy of What Counts – 为什么要做视频博客?复刻那些珍贵的回忆

Why Start Vlogging? 为什么要做视频博客?

We live in fast-paced, chaotic world today. Things are changing rapidly – most can’t even catch up with our times.

What’s the problem here?

Few of us actually stop and reflect upon what’s happening, especially with our own lives.

At RECQUIXIT, we believe that the best way to learn about our strength and weaknesses, is to start tracking our own performance, thoughts, and work processes.

Instead of putting in work, go back and assess how well you executed.

And, to prevent any details from being forgotten, the best thing to do is to record it.

如今,我们生活在一个快节奏、世事无常、混乱无章的时代,在这样的时代背景下,我们将面临什么样的问题呢?

其实,一部分人已经开始停下来反思,外面的世界正在发生什么样的变化,而我们的生活又被影响着发生什么样的改变。

在 RECQUIXIT 录可喜,我们始终相信,检验我们的成长或不足的最好方法,就是时刻追踪记录我们的表现、想法、以及工作进程。

同样的,在工作之外,当你想了解自己的人生有了哪些改变,自己有了哪些成长和变化……

最好的方式,就是回望过去,而那些一个个重要的时刻所组成的过去,就是人生一个个阶段无法忽略的重要转折点。

记录,正是最好的记忆存档方式,那些模糊的小细节和片段,重新经历一遍的时候,你有什么样的体悟?

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Greatest Asset to Growth 最佳成长手册

Record your life, on video. Create a VLOG. Return at a later time in future and see how you’ve changed and grown.

You don’t have to share it with the world.

This is exclusively for you – a monologue with yourself.

If one day, you lost all your memory, at least there’s still back up data that will put you back on track.

Stop. Breath. Watch. It’s the best form of modern journal. Your past counts.

用视频,记录你的生活,做一支属于你的视频博客。

过去的照片是不是泛黄变旧,连同记忆一起变得模糊?你的成长手册是不是已经掉页缺角,连字迹都已分辨不清?

你的视频博客并不是要与全世界分享,这是一场专属于你自己的跨时空独白。

即便有一天,你渐渐失去所有记忆,但回顾视频博客的时候,那些鲜活的画面依然可以唤醒你。

数字科技的时代,让成长手册也数字化,让珍贵的记忆永不退色。

 

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Memories Like it Was Yesterday 旧时光重现

Yes, we know this is an unconventional way to self-assess, but get started.

Start developing your ‘vlog muscle’ – it gets easier with time. Speak into those lens. Record your thoughts.

What’s happening with your life now? Where are you? How are you feeling? How are you dealing with everything?

Come back to it later. It’ll feel just like yesterday.

These are the footprints that will never fade.

当然,视频博客这种自我回顾的方式,对我们来说还稍显陌生,但是,可以从现在就开始。

时间久了,对于视频博客这件事会慢慢驾轻就熟,记录下你的想法、说出你的心声。

你在哪?此刻好吗?你过得怎么样,生活里又发生了什么?

很久以后,当你再回望往事,仿佛昨日重现。

这一路走来的回忆永不会褪色。

 

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Make Your Brand Better with Video 为什么企业要选择视频来打造自己的品牌?

The Boost, Your Brand Needs

Discover why in this digital era, video marketing will be the leader of all marketing methods.

Say goodbye to all traditional marketing methods: Articles, directory spam, document share. Video’s here to reign supreme.

What’s a Brand?

The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

At RECQUIXIT, we believe your brand shouldn’t just be another ‘option’ for your customer; you should be the ‘only option’.

什么是品牌?

美国市场营销协会把品牌定义为“通过名字,形式,签名,设计或者这一系列的整合,来区分不同的销售者所提供的不同的产品和服务。”

品牌不是让你的目标市场在一系列相似的选择中看到你,而是让你成为目标客户的唯一选择。

 

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Just like our commercial video motto, your brand should:

  1. Communicate crystal-clearly your ideas, value proposition, benefits.
  2. Have Credibility. Build trust with the help video testimonials.
  3. Interact actively with target. Be seen, heard, in audio-visual. Then, get feedback.
  4. Stimulate buying temperature. More engaging content will always lead to more response.
  5. Enhance consumer loyalty. With more people exposed to your brand, there’s bound to be more noise and support.

With video, you’ve got everything in the bag.

 

Direct interaction + High-engagement = High Probability of conversions

 

好的品牌所要涵盖的内容:

1. 清晰的传达理念及信息
2. 确保你的信誉
3. 和你的目标市场热情互动
4. 激发购买力
5. 增强消费者的忠诚度

 

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So, Can Video Help Build Your Brand?

Absolutely.

In the fast-changing world today where text-based articles are losing their charm, images labeled as potentially-misleading, videos are emerging as the content king.

They are the game-changer for your brand, and you bet your last dollar on it.

 

Check the stats

  1. People who viewed a product video are 85% more likely to purchase than those who haven’t.
  2. 70% of the top page results from search engines are video pages, or have videos.
  3. Website with video experience at least 30% increase in sales.Lose the misconception that video is purely entertainment.

In fact, a video may just save your brand.

为什么视频可以打造好的品牌?

在快速消费的今天,文字渐渐隐退,图片的吸引力也大不如从前,取而代之的是视频!

经调查数据显示:

1. 看过产品视频的人比没有看过的多85 %的可能性购买该产品
2. 搜索量排名靠前的70%都是有视频的网页
3. 有视频的零售网址销量提高了30%

视频的娱乐性,让观众更容易接受你所要传达的理念和信息;让你通过生动的画面和你的观众实时互动,让观众看到你的热情,激发他们的购买力;让观众对你的画面印象深刻,从而将品牌注入到每位观众心中,增强消费忠诚度。

 

你今天打造你的品牌了吗?

In today’s digital age, it’s the real-deal revenue driver.

Why? Because people are most receptive and enthusiastic when any offer is presented in the form of a video. Just ask yourself, Which format do you respond more positively to?

Get attention. Get them to take action.

Make your brand better today, with video.

 

Video Services in Shanghai

We’re here when you’re ready. Let us help get transform your brilliant ideas to stunning visuals on screen. Give us an e-mail and let’s get started with your brand video today.

 

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Video: The Real Angel to Your Business

Video, Your Business’s Angel  视频,拯救你的互联网危机

Lots of startups and businesses fail, with reasons being commonly tied, but entirely avoidable.

Here are some common reasons:

Poor marketing. No marketing, no one’s gawking.

No competitive advantage. If you’ve got no edge, you’re not a good bet.

No loyal customers – meaning no repeat business.

The three are cornerstones to breathing life into any business or brand. If not, the fate of death is inescapable.

In this post, you’ll discover how videos can help reposition your brand, for a brighter future.

在数字科技日益扩张的互联网时代,许多小型企业,甚至大规模的传统企业正在慢慢没落,甚至走向衰亡。而导致他们失败的原因大同小异,但是,也可以避免。

 

这些企业为什么会走向衰亡?

  1. 没有好的营销方式 -(首先,你要正确认识什么是营销)
  2. 没有竞争优势 -(没有局限和劣势,并不是一种优势)
  3. 没有忠实顾客 -(真实解决顾客的实际需要才能获得忠诚度)

以上三点是任何一个企业都要赖以生存的基石,没有做好以上三点,企业的命运走向注定失败。

If your business isn’t performing to your expectations, you need solutions now – you need to take action.

Do a deep-analysis on your business’s current state, and plan for a speedy nonstop-recovery.

A video might just pull you out the abyss.

如果你的事业也正偏离你的预期轨道,现在,知道了原因,当然,行动也必须跟上。

深入的分析调查,加以马不停蹄的拨正修复计划必不可少。

一支有针对性的视频也能适时将你拉出深渊、逆转失败的走向。

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Re-Position Yourself with Videos

You believe in your brand/product/service – but you need to get your buyer’s on the same page.

Let them see your benefits in full HD, through your mind and lens.

With video, you can quickly spread your ideas and rebrand yourself to secure a stronger footing in the marketplace.

重新定位

你了解并充分自信你的品牌/产品/服务,但还要做到的是,让你的消费者和客户与你站在同一层面。通过镜头传递理念与讯息,让他们通过高清的精湛画面,了解你的优势。

通过视频,你可以迅速分享你的理念,重塑你的品牌,以迎合市场口味,在你的目标市场打下坚实基础。

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1. Powerful Marketing Weaponry

With video, you save time, and communicate by far, more clearly. Create awareness, educate your buyers, and convince them to buy. All this can be accomplished within a few minutes.

No meetings needed, just get your videos to the right eyeballs and watch your lead convert to dollars.

In fact, with video, you could catapult your brand and business to global acclaim.

最佳营销利器

视频的最大优点就是:节省你的时间。视频的快速传播、清析准确的信息释放,大大提升了工作效率。

同时,视频所创造的关注度,让更多消费者了解产品,理解产品,购买产品。而这个仅仅只需要几分钟的时间即可。

不需要繁复的宣讲会、展会,你要做的就是将你的视频投放给你的目标受众,转播给需要看的观众,让产品走到对的人眼前。

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2. Get Competitive Edge

By using video, you acquire competitive advantage – since it’s a boost to your business’s image.

Businesses with video in their marketing arsenal tend to receive more respect and credibility.

Provide a multi-angle, all-around introduction to your brand’s benefits. Don’t skimp on the details.

You may know your product best – but so much your buyer. Be loud and clear with why they should come to you, all with a professional presentation.

提升竞争优势

一支好视频大大提升你的企业形象,平添竞争优势。

在营销这场没有硝烟的战争里,那些营销军火库里有视频的企业,似乎总会获得更多敬佩和信誉力。

视频全方位的呈现产品的用途以及性能,不错过每一个细节,让你的产品在同类产品前,依然具有优势,深得人心。

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3. Earn Loyalty, Steadily

Get your brand’s founder or spokesperson to connect with your audience. Why? To create trust, immediately.

If you were the buyer, would you rather hear a company’s sales representative or owner introduce their offer to you?

People buy from people they trust – and that’s what you want to instill with every minute of video playback.

With loyalty, comes lifelong returns.

带来忠实顾客

为什么很多品牌视频里,总要让该品牌的成立人或代言人和观众互动?

答案很简单!创造信任感和品牌说服力。

如果你是消费者,是不是你也会对销售滔滔不绝的推销而产生厌烦情绪?

因为信任,所以选择,这也正是每个企业都想在短短几分钟内,始终注入的信息。

与信任相随的,是一如既往的选择回报。

In today’s competitive market, you need to get whatever edge you can for your business. Try video and see what happens.

在如今竞争愈演愈烈的市场,你要为你的事业尝试一切努力。看看视频会带来多大的惊喜。

 

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Top Videographers in Shanghai @ Your Service

Are you new here? Let us quickly introduce ourselves.

RECQUIXIT is a Shanghai-based Video Production Services company specializing in filming, video production, photography to video marketing. Our job is to ensure that your brand and business grows significantly with the help of our strategically engineered-for-success motion visuals.

第一次看到这个网站?让我们快速介绍一下自己~

RECQUIXIT 录可喜,是一个以上海为基地的视频公司,我们专注于:摄影、视频拍摄、视频制作、宣传片拍摄、宣传片制作、视频营销、品牌策划。

我们的目标是,通过有战略规划的针对性视觉设计,让你的品牌和事业得到具有实质性的飞速提升!

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