13 Tips on Video Editing Fast with Class

Video Editing Tips – Finish Fast

When it comes to video editing, a great chunk of time could be lost here – if you don’t have a systematic approach in place.

Common issues: Indecision. Lack of direction. Poor organization. Mental fatigue.

You need to structure your process in order to optimize your performance when video editing.

Here is my workflow.

 

1. Footage Transfer

Stay organized! Create a folder for each device. Inside each device, create subfolders for different media types. Photos go to “Photos”, videos go inside “Video. Don’t be lazy, create the folders, and you’ll thank yourself later when you’re searching for files.

2. Footage Review

This is when you go through all the footages you reviewed. I usually give this 2-3 passes. The first pass is to ‘refresh’ your memory – so you know what went down, and what files you’ll now be working with.

3. Qualify & Eliminate

There will be unusable footages – you should trust your instinct and know right away which you can remove. It could be a super shaky footage, out of focus shot, or poor composition. Decide quickly – and simply ask yourself if you see a place for that particular footage before it hits the bin.

4. Arrange

Now, you start stitching the footages together. Take your time, play around. If you haven’t prepared a storyline before hand, this is when you’ll eventually see your open, middle, and ending.

5. Footage Review (Round 2)

This is your second round to determine whether any footage is fluff, and which can be ‘tightened’. the objective is to cut down on any footage that doesn’t support your story. If something is too repetitive, you should notice now.

6. Rest

I always make sure I give my ‘brain’ some rest. Trust me, you need to let it breathe. Come back tot he screen later. Take a walk. Have a coffee.

Once you return, you’ll be able to assess your project with fresh pair of eyes, not exhausted ones.

7. Start Editing

This is where the real editing begins. Don’t aim for perfection – just make sure you tell your story as succinctly as you can first.

8. Color Grade

Color grading is no rocket science. Adjust the colors on screen so it syncs with the mood of your video’s story.

9. Sound Effects

Your chosen sound effects should support visuals that need emphasis. Just like music, the sound effects itself can help shape the viewing experience! Don’t go lazy on just putting background music.

10. Visual Effects

Before you slap on whatever fancy visual effect footage or plugin you have on your desktop, plan this step smartly. Only apply effects that help communicate your message, or amplify your emotions.

12. Incubate

You should always let your footage sit for a day before you render it. Give yourself time to reassess if there are areas for improvement, and what you could do better.

13. Render and Distribute

Make sure all the correct settings are applied before you hit that ‘render’ button – or you’ll regret having to go back to adjust later, only to put yourself in the waiting line again.

That’s all for now 🙂 I’ll make sure to keep this post edited when I revisit later.

If you have any thoughts on how to optimize your video editing process, please feel free to e-mail us at info@recquixit.com

All the best!

Andrew

7 Competitive Advantages: You Can Gain with Video

How Your Brand Can Use Videos

Once again, when it comes to communicating your company’s value effectively online, consider it done best with video.

We’ve compiled a shortlist of plausible reasons why videos are mightily helpful.

7 Key Advantages Video Brings You

Advantage #1: Purpose

Use videos to help define your purpose.

In other words, how can your business or brand truly help your customers?

After all, it’s about them. Show them that you’ve got the solutions they’ll die for, all in full HD video.

Advantage #2: Explain Crystal Clearly

Use videos to explain or breakdown complex processes and concepts. As humans, we learn

As humans, we learn much faster with visual demonstrations. Diagrams, charts, illustrations all overshadow what text can accomplish.

 

Advantage #3: Massive Reach

Use videos to articulate your selling points to hundreds of viewers, simultaneously.

 

Advantage #4: Your Brand’s Fighting Edge

Use videos to gain hyper-competitive edge (especially if you’ve got a constant stream of videos).

Just think about it. Company A employs videos, Company B uses Banners. Who will likely win more engagement?

 

define-brand-purpose-recquixit-film-shanghai-video

 

Advantage #5: Connection

Use video to show that you’re real.

Adding a face to a brand will always win your points in the trust department.

When your audience sees you in person, you breed a tangible level of familiarity, which grows into trust.

Let your viewer ‘see’, ‘hear’, ‘feel’ what your brand’s about.

 

Advantage #6: Engagement Boost

No other forms of medium (not articles, emails, blog posts) can stimulate the level of engagement like video.

 

Advantage #7: Make Em’ Feel

Get your ‘intended’ emotional response.

Transfer any specific energy you want your product/service to with the aid of visuals and sound.

We hope you found this short guide useful.

If you haven’t incorporated videos to help propel your sales, now’s the time.

Tips For Low Cost Video Production

Tips for low cost Video Production

Tips For Low Cost Video Production

很多人都知道视频广告是如今宣传的主流,是最快可以将浏览量转为销售额的方式。但是在预算有限的情况下,要如何才能够制作出满意的视频短片呢?今天就来跟小编一起探讨一下节约成本的视频制作方式吧。

Tips for low cost Video Production

Create Multiple Videos To Reduce Your Marginal Cost

最简单、直接的方法就是将一部拍摄成品剪辑成多个视频。一个制作组在拍摄时会多摄录镜头,便于后期剪辑时的成品效果。如果你的预算有限的话,可以与摄录公司协商,在前期拍摄时多拍摄一些内容,然后后期将其剪辑成 2 部或更多部视频作品。

Tips for low cost Video Production

Reduce The Length Of The Video

缩短视频的长度。后期剪辑取决于拍摄的内容,而剪辑出一部 15 分钟的视频,与剪辑一部 5 分钟的视频所需要的内容则相差很多。

一部时长较短的视频会迫使你去思考,视频中什么信息是必要的,什么是可以省略的,从而间接的提高了制作效率,最终结果也会使短片更加吸引人,而且可以直接表达观众关心的问题。

Tips for low cost Video Production

Request Photo Stills

在后期剪辑中保留一部分拍摄过程中的照片也是一个好的方法。一般在拍摄视频时,制作组都会有人拍摄一些照片,而这些照片可以用来 po 到社交媒体上,也可以在 presentation 中运用,还可以作为宣传照。

 

为你的视频锦上添花?

尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

Reasons To Use Dogs In Your Video Marketing Plan

3 Reasons To Use Dogs In Your Video

Reasons To Use Dogs In Your Video Marketing Plan

很多人都觉得小动物可爱、友善、以及具有亲和力,这其中又以狗最为受欢迎。狗的天真和忠心可以触动人内心最柔软的地方,即使不是爱狗人士,也可以看完有狗狗的视频,并且欣赏视频中的创意和幽默感,在 Video Marketing 中使用狗的形象可以引起观众共鸣。

那么为什么我们要在视频中包含狗狗呢?狗之所以如此受人欢迎,是因为这个物种本身所带来的含义。在视频中使用狗的形象,可以代表单纯的本我,也可以代表无限的精力和动力。

今天就来跟小编一起探讨一下 dog power 的魔力吧。

3 Reasons To Use Dogs In Your Video

Dogs can lock attention

我们制作视频的主要目的就是吸引观众的注意力。网友们可能已经在网上浏览了上千部视频,审美疲劳的时候就需要温馨、简单的画面。

试想一下,一只可爱的拉布拉多朝你奔跑过来,是不是很治愈呢?爱狗的人士在看到这种画面都会停下来浏览视频,这时候你就成功的吸引到了别人的注意力。

3 Reasons To Use Dogs In Your Video

Dogs can evoke emotions

既然你已经吸引到了观众的注意力,接下来就是要观众与你产生共鸣。狗一般可以引起别人童年的记忆和温馨的感觉。为了达到这种效果,你可以通过幽默诙谐的方式互动,让观众回忆起童年时期养狗的记忆。通过这种方式,观众会记住你的视频广告和品牌,从而决定是否购买你的产品。

3 Reasons To Use Dogs In Your Video

Dogs can build Trustworthiness

狗被称为人类最忠实的朋友,是永远不会背叛人类的物种。狗数百年来一直作为安全感和保护者的化身,人们相信狗不会让他们失望。因此,在视频广告中运用狗的形象,可以以此作为信任的桥梁,帮助观众下决定购买你的产品,并且信任你的品牌和产品。

 

为你的视频锦上添花?

尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

Video Production Tip: Storytell, To Sell

Storytelling, Made Easy

说一个好故事,其实很简单

Admit it: Most videos you watch are usually forgotten — right after you watch it.

Why? because the story didn’t resonate with you.

Your company’s video should only serve one purpose: To connect your brand with your intended audience, and to foster new relationships.

Only then, will your video translate to more sales for your business.

It all begins with a well-told story.

承认吧:通常,你会忘记大多数已经看过的视频 – 有些甚至刚看完就忘了。

为什么?因为故事没有与你产生共鸣

你的视频应该只为一个目标:让你的品牌与它的目标观众产生共鸣,并且有故事性,可以加强这种联系感。

只有这样,你的视频才会为企业带来更多销售机会

这一切都起源于一个引人入胜的好故事。

 

Here are 3 keystone storytelling hacks to pack into your next video:

以下是3个故事叙事的关点,以便你的下一个视频做准

 

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1. Create a Vibe, Not Just Visuals

创建氛围,不只是视觉效果

 

Visuals aren’t enough. Getting the right visuals recorded to perfection is one thing, but backing your video with your a powerful storyline makes your video 20X better. 

Before you kick start the process of creating a video, start with this question:

What do you want your viewer to feel?

光有视觉效果是远远不够的。得到完美的视觉录制效果是一回事,但强有说服力的故事情节支,则会让你的视频好上20倍。

在你真正开始进入视频创建过程之前,从这个问题开始

您想让观众产生什么样的感觉?

Start with the end-emotional result.

Figure out the human-to-human effect you want to achieve. This will streamline the process of designing your storyline as well.

 Do you want to convey an argument, entertain, inspire your viewer?

Whatever the after effect, make sure it aligns with your brand’s value and image.

 

从最终的结果开始

弄清楚你想达到的人-对-人的影响。这将简化你的故事情节及设计过程。

你想传达一种观点同时又能够娱乐、激励观众吗?无论之后的最终效果如何,你要始终确定它与你的品牌价值和形象是一致的。

 

focus-delivering-one-message-recquixit

2. Focus on Delivering “One Message”

专注于传递 “一个信息”

What’s that ‘one thing’ you’re trying to say about your brand? Make it loud and clear.

If you run a restaurant and you’re emphasizing food safety, then all your recorded footage and voice-overs should support it. Selling organic pork? Film how your pigs were raised from your dedicated farms, organically.

Tip: The contents of your video should always hold the solution to your audience’s problem.

Stick to one takeaway message.

 

你想用哪“一个信息”来突出你的品牌?那么,这一条信息一定要清晰明确。

如果你经营一间餐厅,而你想强调传递的是食品安全,那么视频所有的录制镜头和旁白应该充分支持这一内容。举个例子,如果你想强调的特点是,销售有机猪肉,那么拍摄你的进货有机农场如何饲养猪就是一个好主意。

提示:视频内容应该始终针对观众的存疑部分来进行详细的解答。

坚守“一个信息”的理念。

 

easy-to-follow-recquixit

3. Make It: Easy to Follow

简单易懂

 

Be aware that your audience lives a ‘busy life’.  We all are nowadays. So, why should they stop whatever they’re currently busy doing, and give you 1-2 minutes of their life?

 

要知道,如今的人们都过着“忙碌的生活”,你的观众也不例外。

因此,为什么他们要放下手中正忙的事,为你抽出宝贵的1-2分钟的时间?

 

Why should they care?

Then, make sure they do.

You’ll lose your audience’s focus, if your video doesn’t hook them within the first 5 seconds. The same applies if it’s too complicated, windy — or just flat our boring.

Take them from A to B, B to C, C to D — seamlessly.

Keep it simple; leave no room for miscommunication-  because once you do, they may just not return.

他们为什么要关注你的视频呢

很好,就从这一点入手,确保他们会想关注。

如果你的视频在前5秒钟内无法吸引观众的目光,那么你将失去他们所有的关注。如果内容太过于复杂,也会出现相同的结果 – 过于平淡无聊也一样。

引领他们从A点到B点,B点到C点,C点到D点 – 做到无缝连接。

保持简单化;不要为信息的沟通误解问题留下任何余地 – 因为一旦出现沟通误解,你的观众将会一去不返。

 

Your Video’s Core

视频的核心

Your storyline is the backbone to your video – so piece the above elements thoughtfully together.

There is ‘no best way’ to storytell – but, with the given result-focused format above, we’re sure you’ll have a high-impact + high ROI video in the works.

故事情节是一支视频的中坚力量 – 因此,每一个故事设计都需要深思,将以上关键点经过加工结合起来。

讲故事“没有最好的方法”,但是,凭借上述给出的关键点 — 以结果为导向的逆向思维,相信你将会制作出一个具有高影响力+高投资回报率的视频!

3 Quick Tips: Making Your Video Shine

By now, I’m sure you can attest to this: Combining video and social media is evidently a business smart way to grow your audience base and spark new leads.

More individuals and organizations are now injecting video marketing into their social marketing campaigns, simply because it works.

Here are some further insights that can help you strengthen your video marketing project:

By now, I’m sure you’ve witnessed the power of videos, and how any marketing department can benefit from using it.

The question is, what kind of videos work best?

Make It Short, To-the-Point

Videos should be less than 2-minutes. Not too short,  not too long. If anything’s too long, split to to different sequels. This way, you get more video to work with, and you don’t scare the attention-deficit users.

Just ask yourself as you are about to load a video: How would you feel if you saw the length as 1.30 minutes, how about 5-minutes?

You’ll probably watch the shorter one first ‘to get it done with’.

Publish It – Wherever Possible

Most people don’t realize that videos don’t just belong on YouTube or video sharing sites – you can also distribute it to your social profiles. A lot of social media platforms like LinkedIn and Facebook all allow Video uploads now.

Videos will become even easier to distribute.

You can either insert a video link and you’ll get a live stream and thumbnail, or you can upload it straight from your computer drive. Your fans can even re-share the videos at a click of a button as well, or simply copy and paste the Embed code to their site.

Gone are the days where you need to forward a copy of your large video file for it to be shared.

Publishing videos have never been easier.

Diversify Your Social Network

There are all forms of new social networks being born everyday. Look out for them, especially the emerging ones. No one knew ‘Pinterest’ when they first started, now the world does. Who’s next? That’s your hoemwork.

All you really have to do is register an account and post. Put in that time, and enjoy the returns.

 

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

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RECQUIXIT 录可喜 为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。

Click here to get started!


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5 Video Post Production Tips: Searching For The Right Sound 视频后期的5大贴士:找到最合适的背景乐

Searching for the Right Sounds 找到最合适的背景乐

Let’s get to it.

Your audio is what will bring your video to life, otherwise it’s a muted and dull visual experience.

We’d like to think that your visual footage is your video’s skin, while your sound gives it the heartbeat.

However, do not take this process lightly.

Here’s our general protocol when it comes to searching for the right sounds that best matches your video.

背景乐和音效都是视频中不可或缺的重要因素,它们与画面相辅相成构成完整的视频,否则,视频只是一段乏味而没有声音的视觉体验。

如果说画面是一支视频的外表,那背景乐则是一直视频的灵魂。

所以,不要忽视你的音频部分。

对于音频和背景乐的选择,下面我们列出了一些关键的贴士:

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1. Compatibility 兼容性

The first step is to make sure the music you’ve selected is compatible with the entire visual sequence.

You have to be the A&R to your video. The sound scout.

If you’re injecting any background music, the two need to sync together nicely to achieve the desired effect you’d like for your target audience.

Is the background music too distracting? too loud?

Is it working in tandem?

Does it fit the context of your video’s purpose?

Avoid having two separate identities pieced together. It’s not a game of opposites.

在挑选任何音频的时候,首先要考虑的,无庸置疑就是兼容性:与所拍摄的画面整体风格是否契合。

精心对待每一个音效,包括每个节奏和音符。

在导入背景乐的时候,若想要达到你的预期效果,有几点必须要考虑周到:

背景音乐是不是会分散观众的注意力?是不是太响?

与画面是否配合?

和你视频所要传达的主旨是否符合?

一旦出现画风和音频不和谐的状况,就好像穿错尺码的鞋子一般,陷入尴尬窘境。

 

2. Syncing It: Sound & Sight 视觉与听觉同步

Is your footage dancing to the sound of the beat?

Ideally, you’d want a seamless integration wherever possible.

Sometimes you need to cut off parts of the audio for a desired pause effect.

Sometimes, you need more than 2-3 audio’s lined up as your scenes are changing.

Let the two tango.

你的每一帧画面都跟着音律齐动吗?

当然,谁都希望自己的视频画面能与音频无缝整合。

切掉一部分音频,暂停一段时间以达到完美效果是一种方法,

有时候,在一个视频里,根据画面的变换,同时整合2-3首音频内容也不是不可能。

 

go-for-effect-recquixit-sound-video-production-tip

3. How do you feel? 你觉得如何?

How do you feel with every second that has unfolded?

Are you feeling the intended emotion you’d like your viewer to feel?

With sound, you can: Uplift, build suspense,  instill relaxation. Feature the right instruments, play them at the right notes, and place everything at the right time, pitch, intensity.

Let the sound waves shape the experience.

There should be no conflict to the ears.   It should make sense.

If you’re expecting any form of emotional response – make sure you guarantee it with video.

Ask yourself, are you experiencing the sensations you’d like?  If you don’t, your viewer probably won’t.

添加完音频后,再看着画面感受一遍,你觉得如何?

你自己从中感受到你想传递给观众的讯息了吗?

发挥音频的奇妙效应,包括:激励情绪,制造悬念,放松心情等。每一个鼓点、每一种乐器转换、每一个节奏都是为了更好地渲染气氛。

让这些声波带动观众更好地体验画面。

如果你想借助音频,让视频更好地为观众制造氛围,那么,考验你乐感的时候到啦!

 

4. Using Sound Effects 使用音效

Don’t just rely entirely on music, harness sound effects.

Horns, sirens, glass-shatters can all trigger a reaction. An incoming text? Drop a notification sound in to your video editing software’s project sequence.

Just make sure they’re familiar sounds. An abstract mythical sound fused with a forest scene can pique curiosity and evoke a sense of isolated environment. Using echos can give perspective to the dimension of space.

不要单单只依靠背景乐,使用音效也可以达到理想效果。

号角声、汽笛声、碎玻璃声都会触发观众的情绪反应,一个消息提醒声怎么样?如果配合画面,那就拖进你的编辑项目进程里啊!

确保这些声效都是我们熟悉的。比如,一个静谧森林的画面配上一段神秘的音效,可以制造出一个独特的场景效果。

再比如,一个回声的音效也可以增加空间的维度,表达出距离感。

 

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5. Avoid Overdose 避免用力过猛

Too much sound will only lead to sound pollution. Don’t make it a mess. Strike a fine balance. Always start by working with less, and only fill the in the gaps when they present themselves.

By default, we only start with 1 background audio, and progress from there.

 

Experiment

There’s rarely a ‘perfect’ sound, but plenty of ones that will work. Opt for the latter approach as the odds are better.

Once everything is arranged. Mix it up. Experiment with different sound arrangements. Remember to give you first cut the “incubation” period.

Fade in nicely, and fade out. Alter sound volume levels if you think it’s necessary at certain segments. Experiment and see what works.

 

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