7 Competitive Advantages: You Can Gain with Video

How Your Brand Can Use Videos

Once again, when it comes to communicating your company’s value effectively online, consider it done best with video.

We’ve compiled a shortlist of plausible reasons why videos are mightily helpful.

7 Key Advantages Video Brings You

Advantage #1: Purpose

Use videos to help define your purpose.

In other words, how can your business or brand truly help your customers?

After all, it’s about them. Show them that you’ve got the solutions they’ll die for, all in full HD video.

Advantage #2: Explain Crystal Clearly

Use videos to explain or breakdown complex processes and concepts. As humans, we learn

As humans, we learn much faster with visual demonstrations. Diagrams, charts, illustrations all overshadow what text can accomplish.

 

Advantage #3: Massive Reach

Use videos to articulate your selling points to hundreds of viewers, simultaneously.

 

Advantage #4: Your Brand’s Fighting Edge

Use videos to gain hyper-competitive edge (especially if you’ve got a constant stream of videos).

Just think about it. Company A employs videos, Company B uses Banners. Who will likely win more engagement?

 

define-brand-purpose-recquixit-film-shanghai-video

 

Advantage #5: Connection

Use video to show that you’re real.

Adding a face to a brand will always win your points in the trust department.

When your audience sees you in person, you breed a tangible level of familiarity, which grows into trust.

Let your viewer ‘see’, ‘hear’, ‘feel’ what your brand’s about.

 

Advantage #6: Engagement Boost

No other forms of medium (not articles, emails, blog posts) can stimulate the level of engagement like video.

 

Advantage #7: Make Em’ Feel

Get your ‘intended’ emotional response.

Transfer any specific energy you want your product/service to with the aid of visuals and sound.

We hope you found this short guide useful.

If you haven’t incorporated videos to help propel your sales, now’s the time.

How to Create Amazing Corporate Videos (Part 2)

Create Amazing Corporate Videos – Part 2

你是否也想要拍摄一部企业营销视频呢?是不是觉得想法太多无从下手呢?今天小编来分享拍摄 corporate videos 的几个步骤,快来看看吧!

Set the Pace

你的视频可能会缺少了节奏感而导致内容太紧凑。当你在拍摄完成之后,先确保视频的感觉是你想要的。你的台词、背景音、场景设定是否符合你的需求?视频内容是否能在第一时间吸引观众的注意力?

你在使用视频与观众进行交流沟通,所以确保你的视频有开头、中间和结尾三个部分。

Pair your Ideas with Strong Visuals

你的视频成品应该反映着你的品牌个性和理念。视频可以是充满童心而有趣的,也可以是十分专业、严谨、简约的,不论你选择了哪一种风格,都要确保这种风格贯穿整部视频。

当你在设计视频的画面感时,不放想象一下哪些颜色、场景可以让你的想法化为现实,能够在一瞬间吸引观众的注意力。

Share your Video Using the Right Channels

视频营销中最严重的错误就是不分享视频,不分享就没有宣传的意义,曝光率低自然达不到营销的预期效果。当你在宣传的时候,应该谨记:使用不同社交平台的人对视频的反应不尽相同。不论你是使用 Facebook 、Weibo 、Instagram 等平台宣传,还是使用电邮投递方式,都要先明确自己的目标人群,这样才能达到事半功倍的效果。

 

你还在考虑上海企业视频拍摄找哪一家吗?

惊喜尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48 hours.

How to Create Amazing Corporate Videos (Part 1)

Create Winning Corporate Videos

你是否也想要拍摄一部企业营销视频呢?是不是觉得想法太多无从下手呢?今天小编来分享拍摄 corporate videos 的几个步骤,快来看看吧!

Steps For Creating Amazing Corporate Videos 1

Start with Brainstorm

有时候你会很清楚自己的企业营销视频应该如何拍摄,不过更多情况下,将自己的诸多想法转化成一部完整的视频其实很难,你可能会无从下手。与自己聘请的专业视频拍摄团队协商是一个好的开端,同时还可以与公司内部的市场人员进行多次商讨,将每次的想法和商讨结论记录下来,很快就会制作出视频的蓝本。

 

Steps For Creating Amazing Corporate Videos 2

Focus on the Benefits for Your Customer

一部成功的营销视频应该与观众引起共鸣。将你的产品或服务优点以 powerpoint 的形式罗列出来固然有用,但是却达不到 100% 的深入人心的效果。人们的记忆能力更偏向图像和画面记忆,以视频中画面的形式表达产品和服务的优势可以让观众更加印象深刻。

Steps For Creating Amazing Corporate Videos 3

Perfect the Script

当你视频的脚本制作完成后,将其完善时很重要的一个步骤。这个步骤不但可以帮你整理你的想法,还有利于你的后续发展。当你在整理视频故事进展的时候,你可以将频分成多个部分陆续推出,也可以找出方法改变故事的走向来迎合观众。正是拍摄前完善的这一步骤将你的营销视频推向巅峰。

 

你还在考虑上海企业视频拍摄找哪一家吗?

惊喜尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48 hours.