3 Tips to Make Your Video Marketing Campaign Success!

3 Tips to Make Your Video Marketing Campaign Success!

Video Marketing 直接决定了你的销售量和曝光度，如果你拍完了视频短片，却没有达到你的预期效果，不妨反思一下是不是哪里出了什么问题。今天小编为大家带来 3 条注意事项，让你在做短片推广时更得心应手。

1. Start with a story people care about.

视频短片的迷人之处在于故事性。当你把你的产品或服务用短片的形式来表达时，你不是在把博客或网站上的文字内容照本叙述，而是让你的观众和消费者更快速、更简便的了解你们。

与其选用无聊、沉闷的拍摄内容，不如选择具有趣味性的故事，让观众可以一开始就被你吸引。

2. Keep the video short and punchy.

时间长短很重要。诸多研究显示，观众和消费者的注意力集中时间有限，如果你想要抓住观众的注意力，你的视频短片不能时间过长，毕竟这不是拍电影。

很多人可能是在等车的间隙，或是排队的时候刷视频，所以把短片的时间长短控制好，这样才不会流失太多的观众。

3. Make sure you post the video in multiple locations.

宣传短片最大的意义在“宣传”二字，你需要更多的观众和消费者来观看你的短片才能起到推广的目的。如果你的受众群体大部分集中在微博、Facebook 、Youtube 、Instagram 等社交媒体上，那么只把你的短片 po 在自己的网站上意义不大。

 

5 Video Shooting Principles Pros Know

5 Video Recording Principles You Should Know

 

In today’s post, we will be sharing with you 5 super-handy tips for those who are venturing into filming on your own. These foundational tips will help you produce rock-solid video results.

The same tips apply if you’re looking for a good video production crew – make sure they’ve got all the following downpat.

你会有拍摄视频或摄影时不知道该如何是好的时候吗？今天小编为大家介绍 5 个小窍门，让你可以像专业人士一样，自己拍摄出满意的作品。

 

1. Know Your Equipment

You’d be surprised: Most people don’t fully unlock the potential of their own equipment, rendering it under-utilized.

The solution: Spend a good hour or two learning the ins-and-outs of your gear. If you hate reading the manuals (because they’re often so boring), search for video tutorials online about the equipment you’re using, whether it be a camera or audio recorder.

Understanding your equipment’s strengths and limitations will help you maximize it’s efficiency.

设备永远很重要，想要拍出高质量的作品就必须要好的摄影设备。

 

2. Be Prepared (Even Over Prepared)

Being prepared before the actual shoot, may just be the most important aspect to filming.

Forgot your camera batteries, or clearing up space in your SD cards? You’ve just ruined your day’s film set.

Our tip: Prepare a checklist of all the things you’ll need to prepare for the shoot. Extra batteries, cleaning cloth, backup drives, power cords, all the way to confirmation of location-clearance and weather compatibility. Write them down, and cross-check them off one-by-one.

Being prepared is a highly critical yet underrated process. Don’t neglect.

为了防止自己的摄影过程中出现差错，永远记得做好准备。包包里准备好备用的电池、擦拭镜头的清洁布、替换的镜头、电源线、充电器等。

 

3. Use a Tripod

It’s always a good idea to bring a tripod, or mono pod along. No matter how well you can endure long periods of heavy lifting, you’re still human – and your body will eventually grow tired.

Let your tripod do the heavy lifting – plus it provides a higher grantee on producing non-shaky dizziness-inducing results .

准备好三脚架。不论你有多么的小心，手持设备终究会抖动，想要拍出完美的画面，三脚架是必不可少的基础装备。

4. Bring out the Lights

Without proper lighting – your results will suffer. Lighting is the most important aspect to your video and film. It not only ensures ‘visibility’, but clarity, texture, mood.

During your preparation phase, determine the amount of lighting you’ll need.

If you’re shooting just one person, and it’s half-body, perhaps a portable LED light will suffice. However, if your subject consists of 10-15 people, you may need a few wide broadcasting lights for coverage.

The environment (indoor or outdoors?), size of room, subject are all key variables to consider.

光线是摄影作品中最重要的一个环节。摄影作品的气氛、质感和情绪都取决于光线。如果是室外拍摄，早上和中午更适合拍摄；如果是室内摄影，则需要注意让室内光线足够充足。

 

5. Ace the Audio

Your audio happens to be one of the deal breakers. Poor audio quality will always destroy the video experience. Make sure you’ve selected audio that aligns with your

Make sure you’ve selected audio that aligns with your visual imagery, and make sure the quality is never compromised.

This means: Get a good mic, know the right audio recording settings, and know how to edit your sound in post-production. Be savvy across the entire sound creation journey.

We highly recommend getting a sound engineer to tweak your audio, to optimize it for best playback performance across all stereo system.

光线如果是最重要的一点的话，影音则是第二重要的一点。如果是业余拍摄的话，需要注意的一点则是防噪。

5 Quick Lighting Principles You Should Know

5 Key Lighting Principles

摄影时需要注意作品中的光线运用，而你需要知道如何合理利用光线的 5 个基本原则。

1. Key Lighting

You can think of any light that is the dominant light in a scene as a key light.

在室外进行拍摄时，由于太阳光的光线是最强的，我们通常选择自然光作为 Key Light。Key Light 是整个作品的情绪定位关键。

2. Shadow Generation

In lighting, darkness is just as important as light. This darkness can be caused by the absence of light or by an object blocking the light.

当光打向物体的时候，产生的影子可以影响整幅作品的构图与情绪。所以当你在拍摄视频或摄影时，大部分情况下我们选择用 Key Light 来打造想要的阴影效果。

 

 

3. Light Quality Control

The quality of light-whether it is hard or soft-is important in lighting, contributing to the mood of a scene.

柔光、背光等取决于作品的光线质量，比起在现场进行精细调控，这点可以通过后期电脑制作来调整。

 

4. Fill Lighting

Fill light is generally a soft light that doesn’t cast shadows.

你已经在现场调试好了自己的 Key Light ，但你决定你想要再往现场多加入一些光源，这时候通常会选择加入 Fill Light。Fill Light 属于柔光，并不会对拍摄物件制作阴影。通常在加入 fill light 的时候，会选择在 key light 的对面稍下位置加入。

5. Back Lighting

A third type of light commonly used in a three-point lighting setup is the back light.

背光可以加强拍摄人物或物件的存在感与立体感，通常如果拍摄人物与背景有足够的张力时，摄影师不需要再利用 back light 去突出人物的轮廓与棱角。

These are 5 of the most commonly applied lighting principles you should consider for your next shoot.

7 Hot Reasons Why Videos Will Always Work In Your Favor

7 大热门原因：为什么视频可以带来持续的帮助？

To communicate your brand’s values and benefits most effectively, consider video.

如果你想要传达你的品牌价值观并最有效地获取效益，请考虑使用视频。

 

Here are 7 key reasons to how video can work in your favor.

以下是视频如何能为你带来有利结果的7条关键原因。

 

1. Use videos to define/accentuate your brand’s purpose.

使用视频来定义/突出你的品牌目标。

How you can help your customers? Let them know in full HD visual and sound that you’re the right fit.

你的客户可以从你这里得到怎样的帮助？通过全高清画质和音频的视频让他们知道，你就是正确的选择

After all, it’s about them.

Show your target audience that your business and team carries the best solutions in town.

毕竟，你的产品对象是你的客户们，通过视频展示你的业务和团队的出彩，才是最佳解决方案。

complexity-is-enemy-recquixit

2. Use videos to explain complex processes and concepts.

使用视频来解释复杂的过程和概念。

Distill your message so your audience can ‘understand you’.

提取出重要的信息，让你的观众更“懂你”。

If you can’t sell your offer or introduce what you’re doing clearly on video, then you probably need to go back to the drawing board and re-think your pitch.

如果，你无法通过视频实现你的销售计划，或者无法在视频里解释清楚你到底在做什么。那么，你很可能需要坐下来回到最初事业勾画阶段，重新考虑和计划你的经营模式.

3. Simultaneously articulate your selling points to hundreds (or even thousands) of viewers.

同时向数百甚至数千的观众阐明你的卖点。

Read again: “Simultaneously” is where the money’s at.

What better way is there to penetrate the market, score more exposure, all without having to be physically involved?

再强调一次：“同时”，这就是商机所在。

有什么更好的方式可以全面渗透市场、获得更多曝光，而不必亲自参与？

 4.  Use videos to gain hyper-competitive edge.

使用视频来获得高度竞争优势。

Imagine two businesses trying to develop their online presence. Business A has 1 video, while Business B has 10. Who do you think will score more exposure?

设想两个企业想要发展他们的线上业务。企业A有1个视频，而企业B有10 个视频。你认为谁会获得更多的曝光？

5. Use video to show that you’re real.

使用视频来证明 你的真实性。

When your audience sees you in person, you instill trust in them. After all, humans work with humans.

当观众看到你本人时，就会增加他们对你的信任。毕竟，所有的合作沟通都基于人。

6. No other forms of medium (not articles, emails, blog posts) can stimulate interests like video.

其他任何形式的媒介（文章、电子邮件、博客）都无法匹及视频的娱乐性，视频可以很好地激发观众的兴趣。

It’s the Holy Grail to creating connections online.

在线上创造互动性和连接性必杀技。

 control-emotional-response-recquixit-filming-video-production-1

7. Get Your ‘Intended’ Emotional Response.

让你的“意图”成为观众的自然情绪反应。

Transfer any specific energy you want your product/service to with the aid of visuals and sound. Once accomplished, you’ve already increased the ‘buying temperature’ of your buyer.

让你的产品/服务借助视觉和音效的帮助，更好的凸显优势，渲染情绪力量， 一旦达成这一点，你的观众已经大大提升了他们的购买热情。

 

From filming, video production, to video marketing, we’ll have the entire process taken care of for your brand.

Click here to book your own filming session with our video production professionals.

Video Production Tip: Storytell, To Sell

Storytelling, Made Easy

说一个好故事，其实很简单

Admit it: Most videos you watch are usually forgotten — right after you watch it.

Why? because the story didn’t resonate with you.

Your company’s video should only serve one purpose: To connect your brand with your intended audience, and to foster new relationships.

Only then, will your video translate to more sales for your business.

It all begins with a well-told story.

承认吧：通常，你会忘记大多数已经看过的视频 – 有些甚至刚看完就忘了。

为什么？因为故事没有与你产生共鸣

你的视频应该只为一个目标：让你的品牌与它的目标观众产生共鸣，并且有故事性，可以加强这种联系感。

只有这样，你的视频才会为企业的带来更多销售机会

这一切都起源于一个引人入胜的好故事。

 

Here are 3 keystone storytelling hacks to pack into your next video:

以下是3个故事叙事的关键点，以便为你的下一个视频做准备：

 

create-vibe-not-visuals-recquixit-video

1. Create a Vibe, Not Just Visuals

创建氛围，不只是视觉效果

 

Visuals aren’t enough. Getting the right visuals recorded to perfection is one thing, but backing your video with your a powerful storyline makes your video 20X better. 

Before you kick start the process of creating a video, start with this question:

What do you want your viewer to feel?

光有视觉效果是远远不够的。得到完美的视觉录制效果是一回事，但强有说服力的故事情节支，则会让你的视频好上20倍。

在你真正开始进入视频创建过程之前，从这个问题开始

您想让观众产生什么样的感觉？

Start with the end-emotional result.

Figure out the human-to-human effect you want to achieve. This will streamline the process of designing your storyline as well.

 Do you want to convey an argument, entertain, inspire your viewer?

Whatever the after effect, make sure it aligns with your brand’s value and image.

 

从最终的结果开始。

弄清楚你想达到的人-对-人的影响。这将简化你的故事情节及设计过程。

你想传达一种观点同时又能够娱乐、激励观众吗？无论之后的最终效果如何，你要始终确定它与你的品牌价值和形象是一致的。

 

focus-delivering-one-message-recquixit

2. Focus on Delivering “One Message”

专注于传递 “一个信息”

What’s that ‘one thing’ you’re trying to say about your brand? Make it loud and clear.

If you run a restaurant and you’re emphasizing food safety, then all your recorded footage and voice-overs should support it. Selling organic pork? Film how your pigs were raised from your dedicated farms, organically.

Tip: The contents of your video should always hold the solution to your audience’s problem.

Stick to one takeaway message.

 

你想用哪“一个信息”来突出你的品牌？那么，这一条信息一定要清晰明确。

如果你经营一间餐厅，而你想强调传递的是食品安全，那么视频所有的录制镜头和旁白应该充分支持这一内容。举个例子，如果你想强调的特点是，销售有机猪肉，那么拍摄你的进货有机农场如何饲养猪就是一个好主意。

提示：视频内容应该始终针对观众的存疑部分来进行详细的解答。

坚守“一个信息”的理念。

 

easy-to-follow-recquixit

3. Make It: Easy to Follow

简单易懂

 

Be aware that your audience lives a ‘busy life’.  We all are nowadays. So, why should they stop whatever they’re currently busy doing, and give you 1-2 minutes of their life?

 

要知道，如今的人们都过着“忙碌的生活”，你的观众也不例外。

因此，为什么他们要放下手中正忙的事，为你抽出宝贵的1-2分钟的时间？

 

Why should they care?

Then, make sure they do.

You’ll lose your audience’s focus, if your video doesn’t hook them within the first 5 seconds. The same applies if it’s too complicated, windy — or just flat our boring.

Take them from A to B, B to C, C to D — seamlessly.

Keep it simple; leave no room for miscommunication-  because once you do, they may just not return.

他们为什么要关注你的视频呢？

很好，就从这一点入手，确保他们会想关注。

如果你的视频在前5秒钟内无法吸引观众的目光，那么你将失去他们所有的关注。如果内容太过于复杂，也会出现相同的结果 – 过于平淡无聊也一样。

引领他们从A点到B点，B点到C点，C点到D点 – 做到无缝连接。

保持简单化；不要为信息的沟通误解问题留下任何余地 – 因为一旦出现沟通误解，你的观众将会一去不返。

 

Your Video’s Core

视频的核心

Your storyline is the backbone to your video – so piece the above elements thoughtfully together.

There is ‘no best way’ to storytell – but, with the given result-focused format above, we’re sure you’ll have a high-impact + high ROI video in the works.

故事情节是一支视频的中坚力量 – 因此，每一个故事设计都需要深思，将以上关键点经过加工结合起来。

讲故事“没有最好的方法”，但是，凭借上述给出的关键点 — 以结果为导向的逆向思维，相信你将会制作出一个具有高影响力+高投资回报率的视频！

3 Video Ideas That’ll Spark Sales For Your Business

grow-with-video-recquixit

3个视频元素，切实增长你的销量

Growth via Video

Hands down, we’re at the golden age where video offers the greatest growth for businesses of all sizes – when used strategically.

It’s the most potent tool in communicating value to your audience.

After all, that’s what your product or service should be doing.

值得庆幸的是，我们现在正处于一个可以利用视频来帮助各种不同规模的商业增长蓬勃的黄金时代——当然，我们需要有策略地使用。

对观众来说，视频是最有效的沟通工具。

毕竟，和观众沟通交代，是你的产品和服务应该做的事情。

 

Most businesses still trail behind with producing and distributing their videos consistently. Some blame the expense, some just don’t know where to start.

There’s a deep pool of sales potential and possibilities you can drum up – if only you take action.

Here are some quick video ideas your business can get started with to experience massive ROI from.

大多数企业在持续的制作和发布视频上还是有所落后，一些人认为视频制作太昂贵，而另一些人根本不知道从何入手，也没有真正理解视频背后的价值和意义。

最直观的一点：你可以发掘巨大的销售潜力和可能性——只要你采取行动。

这里有一些可以快速着手开始的视频创意，来帮助你的商业项目获取巨大的投资回报率。

 

1. Customer Testimonials (客户评价)

You know it. You’re always more inclined to buy something, after you read positive reviews about it. This is social proof working it’s magic. It applies both on and offline.

Now, imagine your own customer testimonial video – tirelessly promoting your business online. It always fares better to have your customers recommend you – rather than you doing it yourself.

A customer’s genuine endorsement may just be the tipping point for purchase you need it. Some is always better than none. Think about it.

你知道的，你往往更倾向于购买那些有好评、甚至有图片反馈上传的产品。这是社会认同感的魔力！这一点对于线上、线下的营销推广都适用。

现在，想象一下，当你的客户评价视频 ——不知疲倦地在各网站滚动播放，宣传着你的产品或服务，是不是比文字和图片来的更具象，更生动？

让你的顾客对你真实评价和推荐，往往比你自己推销自己的效果来得更好！

一个客户的认可或许就是更多潜在客户购买时所需的那个触发点。有一些评论总比没有强，好好思考一下吧。

 

5-simple-steps-video-testimonial-recquixit-1

(Above is a quick preview on the steps you can take to get started with your customer video testimonial)

2. Product Demonstrations 产品演示

Sometimes it’s difficult to explain and demonstrate what a product does. Video is the perfect medium to show your target audience not just the features and benefits of your creation, but how to use it.

有时候对产品功能进行解释和演示是一件非常困难的事情。

然而有了视频，一切似乎迎刃而解，视频是给你的目标观众进行产品展示的完美媒介。不仅仅是展示其功能和优势，还可以展示如何使用该产品，让你的观众一目了然。

 

3. Video Tips & Advice 视频小提示和建议

When you share your professional insights which serves to solve your customer’s needs – you’re branding yourself with impact. It’s the highway to earning trust and credibility. These stripes are worth fighting for – as it could give you the edge over your pie-in-the-sky competitors.

Video tips and advice establishes you not only as an expert in your industry – you’re building a sincere connection on the spot. We’re humans, and we tend to favor brands ‘with a face’.

当你向你的客户分享你的专业见解和知识时，你其实正在用你的影响力建立品牌形象！

这是获取客户信任和建立专业形象、信誉的捷径。而这些也都是值得你去争取的要素——因为它可以在你遥不可及的竞争对手面前，给你自己增加优势。

这些视频里的小提示和建议，不仅仅是要展示你的专业以及懂行，事实上你也正在构建一个与观众之间真诚的连接。我们都是人类，而人类倾向于喜爱“有头有脸”的商业品牌。

video-tips-advice-3

You can then get visitors to visiting your website, sign up to your email list, while shopping/studying further about your brand. The goal is to get visitors to ‘spend more time’ with you.

We hope the above 3 key-points helped brainstorm some video benefits for you. Stay tuned more tips and secrets on how to produce and promote your video here.

当你有了具有专业知识和建议的视频，你可以吸引更多访问者来访问你的网站，在他们购买/学习更多关于你的品牌信息时，同时也可以注册进入你的邮箱清单。你的目标就是让访问者能够在网站停留更长的时间。

希望上述的3个要点能够帮助你头脑风暴一些视频优势！

请持续关注 Recquixit 录可喜 我们的Blog，这里有你想知道的，更多关于如何制作视频和如何推广视频的技巧和秘密！

3 Design Factors All Videos Must Have

The 3-Design Element Checklist

Is Your Video Really Ready?

Anyone can create a video, but the real challenge lies in making the video count. To us, a well composed video not only looks great, but serves a purpose. Here are 3 internal design factors that all videos should have.

 

在上一篇 “苹果还是香蕉” 报告中，我们提到要学会创造环境，从而与顾客沟通。

可我们对创造一个良好环境的内容，以及怎样创造良好环境的方法，报告地含糊不清，实属不该！

我们今天就来直接明了、简单粗暴，不……简单地列出营造环境的 3 个方法：

 

communicate-purpose-recquixit

1. 独家视频

怎样做到与每个对你产生过兴趣的潜在顾客沟通？怎样把自己介绍给根本不了解自身行业或专业特性的潜在顾客？

这些顾客可能来自世界各地，有不同的文化背景，兴趣爱好，宗教信仰甚至价值观等等。

如何与他们有效沟通呢？这时候拍摄一支专属于你的视频就显得尤为必要，画面代替语言，更直观、全面地把你带到每一个顾客面前，与大家沟通交流，与大家分享你的优势和成果。

 

User-Contextually Relevant Video

Your video’s viewer will come from different parts of the world. Different countries, cultures, backgrounds, hobbies, religious beliefs, value system and so on.

Your job is to ensure that the content of your video aligns with all these areas.

Do not assume your viewer to know what your brand is about, or expect them to care.

Give them one, or more than one good reason to care.

Design your video, so they know it’s about them – or making their life better.

All this can be accomplished by first conducting a holistic research about your audience profile.Only then, can you create a video or offer that resonates with your viewer.

Hit them at the core, and you’ll have a happy buyer.

 

2. 直观画面

视频画面是创造良好购买环境最直观的一步，好的画面是争取观众的最佳途径。但要谨记，好的画面务必建立在真实的基础上，吸人眼球却不浮夸，能够为观众树立积极的理念和愉悦的心情体验。

有了正面的产品理念，良好的用户体验

Your video’s line of visuals should not only supports your brand’s promised, it must be filmed and packaged nicely. Yes, you want to make a killer first impression, all the way to the last frame.

There’s a difference between video quality produced with your iPhone, and one filmed with a Canon 5DMark III.

Professionals are hired for a good reason, since they know how to harness and choose from the right lens, angles, and art direction to optimize your video for the best communication results.

Furthermore, your beautifully filmed images must be realistic. If you’re a selling basketball sneakers, don’t have your actors sinking multiple three-pointers as soon as they’ve worn the shoes. That’s just silly.

Instead, film them having a ‘better overall’ game. More realistic.

The entire visual sequence and color theme should always lead to a great user experience. All actors, scene settings, and music selection should work in harmony.

 

3. 角色转换

Your video never be about you, but your buyer.

Don’t produce something to entertain yourself or ego, consider what your potential buyer will want to see to make the decision that falls in your favor.

Your video should communicate on laymen terms. Leave the jargon, superfluous details, and any form of complexity aside. Keep things simple.

If you’re selling liquid soap, avoid spilling details of the advanced chemicals used – just share the results you’re delivering: Fast, guaranteed cleansing.

Don’t think about what the audience needs, ask them what they need. Go to them first, to find your answers.

All in all, your audience should always be associating your video with the values and emotions they’re buying into.

 

Once you’ve ticked off all the boxes from the three points discussed above, you’ll be ready to shoot.

不要只考虑你能带给观众什么，要考虑观众希望你带给他们什么。将角色进行转换，你不再站在专业高度与你的消费者说话，你不再只是将你已知的信息告知观众。

这一刻你是观众，你是消费者，你最想了解的内容，最想尝试的体验，最想听到的描述是什么？

已经有答案了吗？那才是你真正需要拍摄的内容。

Save

Save

Save

Save

Save

Video Creation Tip: 1 Video, 1 Focus – 嘿，亲爱的，别分心!

one-video-one-focus-recquixit-filming-video-production

One Does It – 记得表达主题

Video Creation Tip: Keep it Crisp & Concise

 

Want your video to be well remembered?

.. and not easily forgotten like the mountains of videos floating on the web?

Stick to one message.

One focus is more than sufficient.

One that hits and sticks.

A car can only travel in one direction at a time, so should the content direction of your video.

When developing the concept of your video, we call this your ‘controlling idea’.

video-controlling-idea-recquixit-shanghai-filming-production

Know What’s Important

Most people prioritize the wrong video elements.

They prize creativity, special effects, good-looking models etc. — these are all great, but trumps a a good story.

Before you start transforming your script to on-screen visuals, make sure the overarching theme is evident.

Stick to one message and remove any form of distractions. Jamming too many ideas into one video will only make it visually incoherent.

It’s easier for everyone that way – easier for the video creators to produce, easier for your audience follow.

One does it.

 

feed-your-focus-recquixit

我们一直以为创意宣传片，

关键在于创意，够新，够特别，够大胆才会被采纳。越来越多的人，开始绞尽脑汁求新、求独特，不断尝试突破文案，大胆假设画面.

当我们打开潘多拉的宝盒，被太多新颖独特的广告迷了眼，我们在宣传片里加入所有可能的元素，却忘了自己想要拍摄宣传片的初衷.

 

嘿，别分心！记得你要表达的主题！

宣传片是你的话筒和名片，请记住，别让太多信息混淆观众的视听.

太多内容让你的观众无从开始，人在面对一堆选择时，往往会产生逃避的想法，太多信息只会干扰你的主题。

真正有效的方式是，把你的信息简单、直接地传达给你的观众，让他们看到、听到，即刻做出决定.

你的观众要看什么，你的客户需求是什么，你了解吗？

 

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找上海专业摄影师、视频人？ 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。

Click here to get started!

点击联系我们，开始你的视频征途！

 

Save

Save

Save

Video Content Creation Tip: Sell with Eccentricity

The Eccentricity Effect

It works. 

So, incorporate it to your videos.

The more bizarre/ridiculous/crazy/hilarious your video, the more likely it’ll stand out.

When something stands out, it then stands a greater chance of being re-shared.

Hopefully, going viral is an objective of your business.

One of our content creation rule is to avoid boredom like the flu.

People automatically forget – or worse, reject – the predictable or ordinary.

The visual direction and story of your brand’s video should shake senses.

 

 

Infusing elements of eccentricity not only increases attention spans, but converts.

The Taiwanese pop legendary A-Mei is doing it. Why? because it works. Check out here latest music video with Lady Gaga inspired motifs.

Think about it: Lady Gaga’s eccentricity helped catapult her to becoming the 7th most influential women,  according to Forbes.

 

stand-out-with-video-recquixit-video-production-tip

 

The Easy Formula

Produce a bizarre or bordering taboo video – but know where to draw the line in the sand.

Make them feel what you want them to. Is it trust? excitement? curiosity?

Either way, you’ll score deep engagement.

Whether your video was designed to shock, enlighten, entertain, or empower your viewer, make them feel something.

Get that video cooking with the right dose of eccentricity -and it may just spread like wildfire.

 

 

 

暌违六年，张惠妹带着 <Amit 2> 重新发声，诡异的海报和预告 MV 已经着实吸引眼球，大吊观众胃口。

即使不是歌迷，仍然被这人体蜘蛛造型，鲨鱼演的妆容勾起了好奇心，多少观众抱着好奇的心思点开了阿妹的音乐，在不同于以往的曲风和唱法中，欣喜感倍增。

放眼看看最近的歌手 MV，几乎都在以新的视角，新的故事为主攻方向。歌迷们越来越不满足于只看歌手们在 MV 中谈个恋爱、淋场雨、跑个步而已了。

大胆的画面，丰富的色彩，出其不意的故事情节，一支 MV 足以构成一部微电影，不论这些 MV 内容评价如何，收获的却是实实在在的点击率和经济利益。

就这一趋势而言，视频已经越来越成为主流的宣传渠道，代替传统的图片与文字，视频直接而吸睛，不可否认，观众的点击率会说话！

 

 

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavy lifting for your brand.

正在寻找上海专业摄影师、视频人？ 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。

Click here to get started!


点击联系我们，开始你的视频征途！

Save

Video Production Tip: Make Your Viewer’s Feel

Make Your Viewer’s Feel

Every wonder why all major TV stations still broadcast the same old war series?

It draws on one thing that we, as humans, will never grow tired of.

Feeling.

These shows allow us to feel a range of emotions: Love, Loyalty, Rage, Curiosity, Suspense.

All are powerful emotions which never fail to move and consume us.

This ranks among the most effective ways to make your brand better with video.

Emotions: It’s the energy of experience.

We want it. It gives more meaning and life, to life.

Whether purely entertainment or reality captured on film, you want to stir a range of emotion.

Why? to boost your user engagement.

the-boost-your-brand-needs-recquixit-film-video-company-shanghai

You’re Responsible for Shaping Their Experience

Before you shoot your next video, plan ahead to strike a chord.

We call this process emotional mapping.

Create a timeline of your video, and determine for each time block, emotions you intend to evoke from your user.

How are they feeling during the first 10-seconds of the video opening?

What about the mid-point, or the end?

Before you finalize and render your video video, review this user-emotion map, and ask: Are you getting the intended response you want from your viewer?

How do you want your viewer to feel, from the very start, to end? You pilot it.

Map out the emotional rides you’ll take your viewer through. Make every second on your video count.

Video creation tip for today: Pack as many layers of emotions as possible to make the viewer’s experience memorable. The more colors, the merrier.

You want them to hit that ‘replay’ button to watch again.

 

make-em-feel-recquixit-video-company-shanghai-tips

 

每次打开电视是不是都很困惑，即便吐槽连连，各大频道怎么还是在不停歇播放那些年代谍战片或古装剧？

经济学上说，有需求才有供给，正是因为有人爱看需要看，所以电视台才会不断地播，导演不断地拍，编剧不断地写。

网友一直吐槽国产剧的情节荒谬，年代模糊，质疑它的真实性和教育意义。可为什么还有那么多人喜欢年代剧、古装剧呢？

究其原因，无非是我们对于未知的探索本能和好奇心，对于那段被称作历史的时光，我们本能的想去了解和探索。年代剧和古装剧所营造的另一个与现实毫无关联的时空，让观众在压力颇大的现代时光里可以暂别现实，跟着剧集来一场逃离，喘上一口气。

在视觉上获得的新鲜的审美，言语上那些文邹邹的韵味又让你暂且告别了现代生活的嘈杂与世俗，这不同年代旳礼节、风俗，透过屏幕传送出鲜活的感受。

无论这年代剧的编写是否有漏洞、情节是否合理，在那个时刻，你只是享受当下的感觉，融入进了剧情。在观看的当下，你切身融入了那个视频里的时空，不得不承认，这就是视频的魅力！

如若每一节历史课，都可以通过视频，看到那些真实而鲜活的画面，那么应该不止会少很多打瞌睡的学生，历史高分更是层出不穷。

 

 

Searching for Video Professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找上海专业摄影师、视频人？ 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。

Click here to get started!

点击联系我们，开始你的视频征途！