Things That Makes Your Video Instantly Better

Things That Makes Your Videos Instantly Better

当你一开始自己动手拍摄视频时,有很大的概率你的作品并不会让你满意。不够明亮的灯光、格格不入的音乐,以及有点呆板僵硬的内容都会毁了一部视频。当然,并没有人一上来就是天生拍摄视频的好手。你只需要记住以下几点,就可以在拍摄时尽量让作品保持高水准。

Things That Makes Your Video Instantly Better

Lighting

好的灯光不需要花费高价钱,你可能只需要把要拍摄的物品放在窗户的附近,或是随手打开附近的灯光。如果你的预算十分有限,买一块便宜的散光板都会让你的亮度提升很多。

Things That Makes Your Video Instantly Better 2

Sound and Music

音乐和声效需要与观众的情绪相契合,与自己作品的氛围相同。举个例子来说,如果你拍摄一幕情侣秀恩爱的镜头,那么在此时搭配死亡重金属摇滚乐显然是不合适的。因此,在选择音乐时,一定要注意你所选的曲子与想要表达的主题是否契合。考虑到观众的感受之后,你就可以更好地掌握配对的原则。

Things That Makes Your Video Instantly Better 3

Location

拍摄的地点可以说是视频是否成功的关键之一。地点可以帮助你更好地阐述你的故事,并且可以增加视频本身的美学,是决定你视频生产价值的基础。根据你的视频的所需要的主题不同,尽量选择美学上和艺术氛围上与故事内容相契合的地点。

 

为你的视频锦上添花?

尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

3 Keys On How To Become A Filmmaker

3-keys-on-how-to-become-a-filmmaker

3 Keys On How To Become A Filmmaker

你是否也被视频的世界打动了?你有没有考虑投身摄影行业?如果你也有一天想要拍出成功的视频的话,不放稍微学习一下吧!今天小编跟大家一起探讨成为成功摄影师或导演需要的 3 个要点。

Whether it’s producing simple short videos for your family events to an independent film, the entire filming process comes with a bag of challenges and demands. To begin with, you need a vision. Next? The right attitude, commitment, patience, and correct set of technical skills.

Here, we’ll share with you the keys on how to become a filmmaker – should you aspire to be so.

3-keys-on-how-to-become-a-filmmaker

Study your Material

想要拍出好看的视频,不学习别人的作品怎么可能成功!先从最基本的开始,观摩和鉴赏别人的视频作品。看高质量的电影、电视剧,读更多的小说、文章、剧本,看幕后花絮和影片预告。即使是你不感兴趣的作品也没关系,因为我们能够从中学习的东西数不胜数。

Get the basics down. Continuously nurture your understanding of filmmaking today, by reading books, joining forums, and watching video tutorials from other filmmakers. Go for both new and old published works – this will give a richer perspective. Digest, then apply what you’ve learned.

 

3-keys-on-how-to-become-a-filmmaker

Put what you’ve learned into practice

将你学习到的内容投入到时机应用中。如果你看了一部视频教你灯光的运用,那么看完之后就开始练习吧;如果你学习了教你如何写作大纲、对白的内容,花一点时间尝试着写两个角色之间的对话。拍摄视频、短片是一段经验累积的过程,不管你看了多少的文章,如果不实际动手拍摄,你永远都只在纸上谈兵。

As they say “practice makes perfect”. There are no shortcuts. The more you tinker with your camera, the more ideas and possibilities you’ll acquire – first hand. From pre-production to editing, practice it all. Be both a great storyteller and camera operator. Getting your hands dirty in all department will help accelerate your learning and strengthen your foundation.

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Collaborate with Peers

跟志同道合的朋友们一起学习。跟你周边的视频爱好者成为朋友,或者在网上加入他们的聊天话题。你不光可以从他们的经验中学习更多的内容,也可以互相拉扯着进步。

Talk to your friends, professors and anybody who shares the same interests. These like-minded individuals will: Motivate, educate, and provide you with the feedback you’ll need to grow as a filmmaker. Be open to their criticisms – and never stop learning.

Last but not least, be adventurous, get out there and live. A lot of your future works will be a reflection of the life you’ve lived and  seen. Treasure the details + every waking moment, as they’ll all go inside your creative incubator.  

3 Reasons Video Marketing Has Profound Impact On Consumers

3-reasons-video-marketing-has-profound-impact-on-consumers

3 Reasons Video Marketing Has Profound Impact On Consumers

市场是在不断变化的,这也促使着公司、品牌要不断地调整自己的市场政策。现在千禧年一代逐渐成为购买主力,为了迎合他们,很多品牌也需要改变自己的宣传策略。今天小编来跟大家探讨一下为何 Video Marketing 对于消费者有着极大的影响力。

3-reasons-video-marketing-has-profound-impact-on-consumers

Video Marketing Is Engaging

Video Marketing 对于现在的市场而言非常具有吸引力。现在的消费者比起以前的任何一代都更具有参与力度。相比阅读冗长的说明书,千禧一代更愿意观看 2-3 分钟的视频讲解产品如何使用。

众多研究表明,人们在记住一样事物的时候,比起文字描述,头脑最先记住的是图像、颜色和话语,这也是为什么选择视频宣传更具有效率。

3-reasons-video-marketing-has-profound-impact-on-consumers

Consumers Are Living At The Speed Of Light

现在的人们生活繁忙,所有的事情都希望能够快速解决。千禧世代一出生就开始使用电脑,他们已经习惯了快速的生活方式。现在的人们已经不习惯翻遍书本来寻找答案了,当你有所疑问的时候,只要打开电脑搜索一下网络,马上就可以找到答案。

这也证实了一件事情,当你在介绍你的产品的时候,与其打印长长的说明书,不如拍摄一部短片简短介绍产品的功能和使用方法,在增加曝光率的同时,还可以帮消费者解决问题。

3-reasons-video-marketing-has-profound-impact-on-consumers

Viral Videos Are Proof Positive

如果你对 Video Marketing 还抱有疑问的话,那不妨看看网络上疯传的短片吧。从 Papi 酱、报告老板、屌丝男士等短片被疯狂搜索和观看的频率来看,点击率足以说明一切,现在是短片和视频的天下,而很多短片和视频也在播出之后收到了赞助或广告。

这里没有提及的还有更多的在线广告视频,像是 Nike 、Adidas 、Volkswagen 等也受到了观众的热切追捧。

 

如果你正在筹划一支视频却不知道拍摄什么内容
,

看过来! RECQUIXIT 录可喜(上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Still searching for professional yet affordable video services in Shanghai? Let us help.

Contact us or book us today to get started. We’ll have a crew setup for you within 24-48hours.

 

3 Ways To Promote Your Startup With Video

3 Ways To Promote Your Startup With Video

3 Ways To Promote Your Startup With Video

万事开头难,创业初期是一个企业最艰难的时期,你需要从头创造好想法,然后投入百分之百的热情与努力让自己的品牌成功。然而光这样还不够,你的企业或品牌的第一次亮相决定了之后的走向。

随着 digital market 的发展,越来越多人选择利用 video marketing 为自己打开市场。今天这篇文章将为大家简单讲解如何在有限的预算内利用 video 为自己的品牌、企业做宣传。

Understand Your Goal

明确自己的目标。

你的 video marketing 策略是什么?在拍摄短片之前,先确认你想要用这部短片达到什么目标。不论你是想要发布新产品的介绍、试图发展新的客户群,或者是解答顾客疑问,你的视频内容都需要与目标相符。

Explore Your Competitors

花时间研究对手的视频内容。

当你花时间研究对手公司的视频内容时,不光能够为自己吸收更多的视频经验,也可以让你知道如何将自己与其他人分开。当然,如果你有多余的精力的话,不放研究其他行业的视频内容,然后将特点化为己用。

Keep It Short

将视频内容简短化。

现代人的生活过于繁忙,视频内容控制在 3 分钟以内是很好的做法。如果你有许多内容需要拍摄,不如将其分段分序播放,除了能够让顾客持续的关注你们,还可以确保顾客每次看完短片内容。

同时也可以拍摄在 Instagram、Snapchat、Weibo 等社交媒体上播放的微视频,多平台的传阅会为自己赚来更多的顾客群。

 

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找一个可信可靠的上海视频公司吗?让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。

3 Reasons Why Video Is Changing Traditional Media

3 Reasons Why Video Is Changing Traditional Media

很多的传统媒体人包括报纸、杂志、广告业等,他们的行为模式越来越向视频制作人靠拢,这也是 Video Marketing 的魅力所在。那么为什么我们一直在强调 Video Marketing 将会成为市场的主流呢?小编今天为大家带来了 3 点理由当做参考。

1. Millennials Consume News via Social Media

千禧年世代获取新闻和资源的方式是通过社交媒体网络。当然,80、90 后还是现在社会的中流砥柱,但是最小的 00 后现在都也已经 16 岁了,他们在 3-5 年内能够给大家带来的变化是不容小觑的。

众多的研究表明,千禧年世代获取资讯不再拘泥于传统方式,而是更偏向于网络上实时更新的视频或短片,并且可以一键分享给大家,这一点变化也促使了许多传统的杂志报刊开始转变。

2. Mobile Comes First

人们现在更加离不开的电子产品是自己的手机,不再是以前的电脑和笔电。你还记得自己最后一次使用笔电看新闻的时候吗?大家获取新资讯最快捷的方式就是打开手机查询,这也迫使了许多网站将自己的最新资讯更新于手机平台上。

3. Live Streaming Takes Off

直播在全球各地的崛起大家有目共睹,你的身边似乎总有几个朋友在玩直播。在快消费的年代里,人们一点时间都不想浪费,能够直接沟通的直播也成为了大家的新宠;而看似浮躁的现代人,却也能在直播的时候更加集中精力获取新资讯,这也是为什么 Video Marketing 越来越成熟,而传统宣传推广方式日渐消亡的原因。

 

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找上海专业摄影师、视频人? 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。

Click here to get started!

点击联系我们,开始你的视频征途!

3 Tips To Make High Quality Videos By Yourself

3 tips to make high quality videos

3 Tips To Make High Quality Videos

这个年代似乎所有人都在制作短片、视频或是玩直播,一个高质量的短片让人有观看下去的冲动,否则你的观众可能在第 10 秒的时候就会切播下一个视频。那么如何制作高质量的视频呢?今天小编跟大家分享 3 个让你的短片焕然一新的窍门。

1. Sound Quality Matters

人们可以原谅画质一般的视频,但是如果你的音频很糟糕,那么抱歉,你的观众会在第一时间关掉你的页面。

在拍摄视频时,投资自己一个领夹式话筒,最为普通的也可以。录制完视频时,记得在后期处理时将视频的杂音消除。

 2. Pick the right camera

我们今天就不赘述专业的录像设备、单反、微单等在这里有多么重要,而单单的从每个人都有的设备入手。

如果你的笔电或电脑带有摄像头,你可以用这个录制视频。然而,如果你的像素过低,小编建议你入手一个单独的摄像头,因为录制出来的效果会好很多。

如果你的手机是拍照功能强大的手机,单单使用手机的摄像头就足以录制一个不错的视频。

 3. Lighting

灯光、灯光、灯光,重要的事情小编说 3 遍!你的照明不需要十分专业,但是一定要光线充足。即使你使用的设备不够专业,好的灯光也可以为你的短片质量加分,大部分的观众都会享受观看光线较好的短片。

如果你是用你的笔电、电脑或甚至是手机视频,在镜头周围放上几盏台灯是保证光线充足的最简单的办法。

 

3 Tips to Make Your Video Marketing Campaign Success!

3 Tips to Make Your Video Marketing Campaign Success!

Video Marketing 直接决定了你的销售量和曝光度,如果你拍完了视频短片,却没有达到你的预期效果,不妨反思一下是不是哪里出了什么问题。今天小编为大家带来 3 条注意事项,让你在做短片推广时更得心应手。

1. Start with a story people care about.

视频短片的迷人之处在于故事性。当你把你的产品或服务用短片的形式来表达时,你不是在把博客或网站上的文字内容照本叙述,而是让你的观众和消费者更快速、更简便的了解你们。

与其选用无聊、沉闷的拍摄内容,不如选择具有趣味性的故事,让观众可以一开始就被你吸引。

2. Keep the video short and punchy.

时间长短很重要。诸多研究显示,观众和消费者的注意力集中时间有限,如果你想要抓住观众的注意力,你的视频短片不能时间过长,毕竟这不是拍电影。

很多人可能是在等车的间隙,或是排队的时候刷视频,所以把短片的时间长短控制好,这样才不会流失太多的观众。

3. Make sure you post the video in multiple locations.

宣传短片最大的意义在“宣传”二字,你需要更多的观众和消费者来观看你的短片才能起到推广的目的。如果你的受众群体大部分集中在微博、Facebook 、Youtube 、Instagram 等社交媒体上,那么只把你的短片 po 在自己的网站上意义不大。

 

5 Video Shooting Principles Pros Know

5 Video Recording Principles You Should Know

 

In today’s post, we will be sharing with you 5 super-handy tips for those who are venturing into filming on your own. These foundational tips will help you produce rock-solid video results.

The same tips apply if you’re looking for a good video production crew – make sure they’ve got all the following downpat.

你会有拍摄视频或摄影时不知道该如何是好的时候吗?今天小编为大家介绍 5 个小窍门,让你可以像专业人士一样,自己拍摄出满意的作品。

 

1. Know Your Equipment

You’d be surprised: Most people don’t fully unlock the potential of their own equipment, rendering it under-utilized.

The solution: Spend a good hour or two learning the ins-and-outs of your gear. If you hate reading the manuals (because they’re often so boring), search for video tutorials online about the equipment you’re using, whether it be a camera or audio recorder.

Understanding your equipment’s strengths and limitations will help you maximize it’s efficiency.

设备永远很重要,想要拍出高质量的作品就必须要好的摄影设备。

 

2. Be Prepared (Even Over Prepared)

Being prepared before the actual shoot, may just be the most important aspect to filming.

Forgot your camera batteries, or clearing up space in your SD cards? You’ve just ruined your day’s film set.

Our tip: Prepare a checklist of all the things you’ll need to prepare for the shoot. Extra batteries, cleaning cloth, backup drives, power cords, all the way to confirmation of location-clearance and weather compatibility. Write them down, and cross-check them off one-by-one.

Being prepared is a highly critical yet underrated process. Don’t neglect.

为了防止自己的摄影过程中出现差错,永远记得做好准备。包包里准备好备用的电池、擦拭镜头的清洁布、替换的镜头、电源线、充电器等。

 

3. Use a Tripod

It’s always a good idea to bring a tripod, or mono pod along. No matter how well you can endure long periods of heavy lifting, you’re still human – and your body will eventually grow tired.

Let your tripod do the heavy lifting – plus it provides a higher grantee on producing non-shaky dizziness-inducing results .

准备好三脚架。不论你有多么的小心,手持设备终究会抖动,想要拍出完美的画面,三脚架是必不可少的基础装备。

4. Bring out the Lights

Without proper lighting – your results will suffer. Lighting is the most important aspect to your video and film. It not only ensures ‘visibility’, but clarity, texture, mood.

During your preparation phase, determine the amount of lighting you’ll need.

If you’re shooting just one person, and it’s half-body, perhaps a portable LED light will suffice. However, if your subject consists of 10-15 people, you may need a few wide broadcasting lights for coverage.

The environment (indoor or outdoors?), size of room, subject are all key variables to consider.

光线是摄影作品中最重要的一个环节。摄影作品的气氛、质感和情绪都取决于光线。如果是室外拍摄,早上和中午更适合拍摄;如果是室内摄影,则需要注意让室内光线足够充足。

 

5. Ace the Audio

Your audio happens to be one of the deal breakers. Poor audio quality will always destroy the video experience. Make sure you’ve selected audio that aligns with your

Make sure you’ve selected audio that aligns with your visual imagery, and make sure the quality is never compromised.

This means: Get a good mic, know the right audio recording settings, and know how to edit your sound in post-production. Be savvy across the entire sound creation journey.

We highly recommend getting a sound engineer to tweak your audio, to optimize it for best playback performance across all stereo system.

光线如果是最重要的一点的话,影音则是第二重要的一点。如果是业余拍摄的话,需要注意的一点则是防噪。

5 Quick Lighting Principles You Should Know

5 Key Lighting Principles

摄影时需要注意作品中的光线运用,而你需要知道如何合理利用光线的 5 个基本原则。

1. Key Lighting

You can think of any light that is the dominant light in a scene as a key light.

在室外进行拍摄时,由于太阳光的光线是最强的,我们通常选择自然光作为 Key Light。Key Light 是整个作品的情绪定位关键。

2. Shadow Generation

In lighting, darkness is just as important as light. This darkness can be caused by the absence of light or by an object blocking the light.

当光打向物体的时候,产生的影子可以影响整幅作品的构图与情绪。所以当你在拍摄视频或摄影时,大部分情况下我们选择用 Key Light 来打造想要的阴影效果。

 

 

3. Light Quality Control

The quality of light-whether it is hard or soft-is important in lighting, contributing to the mood of a scene.

柔光、背光等取决于作品的光线质量,比起在现场进行精细调控,这点可以通过后期电脑制作来调整。

 

4. Fill Lighting

Fill light is generally a soft light that doesn’t cast shadows.

你已经在现场调试好了自己的 Key Light ,但你决定你想要再往现场多加入一些光源,这时候通常会选择加入 Fill Light。Fill Light 属于柔光,并不会对拍摄物件制作阴影。通常在加入 fill light 的时候,会选择在 key light 的对面稍下位置加入。

5. Back Lighting

A third type of light commonly used in a three-point lighting setup is the back light.

背光可以加强拍摄人物或物件的存在感与立体感,通常如果拍摄人物与背景有足够的张力时,摄影师不需要再利用 back light 去突出人物的轮廓与棱角。

These are 5 of the most commonly applied lighting principles you should consider for your next shoot.

Make Your Brand Better with Video 为什么企业要选择视频来打造自己的品牌?

The Boost, Your Brand Needs

Discover why in this digital era, video marketing will be the leader of all marketing methods.

Say goodbye to all traditional marketing methods: Articles, directory spam, document share. Video’s here to reign supreme.

What’s a Brand?

The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

At RECQUIXIT, we believe your brand shouldn’t just be another ‘option’ for your customer; you should be the ‘only option’.

什么是品牌?

美国市场营销协会把品牌定义为“通过名字,形式,签名,设计或者这一系列的整合,来区分不同的销售者所提供的不同的产品和服务。”

品牌不是让你的目标市场在一系列相似的选择中看到你,而是让你成为目标客户的唯一选择。

 

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Just like our commercial video motto, your brand should:

  1. Communicate crystal-clearly your ideas, value proposition, benefits.
  2. Have Credibility. Build trust with the help video testimonials.
  3. Interact actively with target. Be seen, heard, in audio-visual. Then, get feedback.
  4. Stimulate buying temperature. More engaging content will always lead to more response.
  5. Enhance consumer loyalty. With more people exposed to your brand, there’s bound to be more noise and support.

With video, you’ve got everything in the bag.

 

Direct interaction + High-engagement = High Probability of conversions

 

好的品牌所要涵盖的内容:

1. 清晰的传达理念及信息
2. 确保你的信誉
3. 和你的目标市场热情互动
4. 激发购买力
5. 增强消费者的忠诚度

 

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So, Can Video Help Build Your Brand?

Absolutely.

In the fast-changing world today where text-based articles are losing their charm, images labeled as potentially-misleading, videos are emerging as the content king.

They are the game-changer for your brand, and you bet your last dollar on it.

 

Check the stats

  1. People who viewed a product video are 85% more likely to purchase than those who haven’t.
  2. 70% of the top page results from search engines are video pages, or have videos.
  3. Website with video experience at least 30% increase in sales.Lose the misconception that video is purely entertainment.

In fact, a video may just save your brand.

为什么视频可以打造好的品牌?

在快速消费的今天,文字渐渐隐退,图片的吸引力也大不如从前,取而代之的是视频!

经调查数据显示:

1. 看过产品视频的人比没有看过的多85 %的可能性购买该产品
2. 搜索量排名靠前的70%都是有视频的网页
3. 有视频的零售网址销量提高了30%

视频的娱乐性,让观众更容易接受你所要传达的理念和信息;让你通过生动的画面和你的观众实时互动,让观众看到你的热情,激发他们的购买力;让观众对你的画面印象深刻,从而将品牌注入到每位观众心中,增强消费忠诚度。

 

你今天打造你的品牌了吗?

In today’s digital age, it’s the real-deal revenue driver.

Why? Because people are most receptive and enthusiastic when any offer is presented in the form of a video. Just ask yourself, Which format do you respond more positively to?

Get attention. Get them to take action.

Make your brand better today, with video.

 

Video Services in Shanghai

We’re here when you’re ready. Let us help get transform your brilliant ideas to stunning visuals on screen. Give us an e-mail and let’s get started with your brand video today.

 

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