Powerful Reasons To Use Video Marketing Part 2

Powerful Reasons To Use Video Marketing

不用怀疑,视频肯定是推广你的品牌或产品的最新方式。在上一篇文章中,我们讨论了选择 Video Marketing 的 3 点理由,今天就来跟着小编一起探讨吧!

Powerful Reasons To Use Video Marketing Part 2

Video Boosts Conversions and Sales

视频可以将浏览量变为转变率和销售量。

一部好的视频可以为你带来高收益,而且视频可以直接与销售额挂钩。视觉是我们最直接、最主观的感官,有一份研究表明,74% 看过一部介绍产品的视频的观众会去购买该产品。想要提高自己的销售量吗?从一部精彩的产品介绍开始吧。

Powerful Reasons To Use Video Marketing Part 2 5

Video Can Explain Everything

你要开发新的产品或服务吗?拍摄一部视频来描述吧。

大约超过 90% 的用户都看过产品或服务的解说视频,这也是为什么大多数的企业会将 explainer video 放在官网的主页上。如果你要解释十分困难的内容,不如尝试拍摄轻松、有趣的视频。冗长和复杂的书面语言容易让人分神,而有趣、诙谐的视频内容则可以吸引人的注意力。

Powerful Reasons To Use Video Marketing Part 2 4

Search Engines Loves Videos

视频会增加访客访问你的网站的时间。长时间的浏览量会增加信任度,而搜索引擎会判定你的网站有良好的内容。记住要优化网站的 SEO 关键词,为你的视频写吸引人的标题和内容描述。将你的产品和视频链接在一起,让顾客有机会进行购买的下一步点击。

 

为你的视频锦上添花?

尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

Powerful Reasons To Use Video Marketing Part 1

Powerful Reasons To Use Video Marketing

不用怀疑,视频肯定是推广你的品牌或产品的最新方式。如果你还有疑虑的话,不放跟小编一起来看一下选择 Video Marketing 的理由吧!

powerful reasons to use video marketing

Video Shows Great ROI

好的视频投资可以为你的品牌和产品带来极高的回报。

ROI 是  return on investment 的缩写,又翻译为投资回报率。虽然视频制作不是最简单或最便宜的一个环节,但是从长远的角度来看,投资视频制作是正确的选择。

powerful reasons to use video marketing

Video Builds Trust

视频可以建立品牌与顾客群之间的信任。

想要提高销售额的话,信任是最基础的一部分,但是现今的社会建立信任却是比较困难的环节。Video Marketing 的根本其实是为了维护生意关系和建立信任而存在的。

优秀的视频内容可以点燃顾客的情绪,调动顾客的积极性。现在网购成为了人们新的购物习惯,但是依然有很多人不敢从网上买东西,担心上当受骗,或是对产品或品牌心存疑虑,有效的视频内容则可以打消顾客的担心。

powerful reasons to use video marketing

Video Appeals to Mobile Users

现在的视频和手机是息息相关的。

从 2012 年到 2016 年,用户用手机浏览视频的数量增加了 5 倍。Youtube 研究总结后也证明每年的手机用户观看视频数量在成倍增长。既然现在的人们都喜欢在路上浏览视频,而且智能手机的用户数量越来越庞大,你的视频观众只会越来越多。

另外,Google 也研究得出手机用户在浏览视频时,会比电脑用户有更高的机会购买产品或体验品牌服务,所以在制作视频内容时,也要记住这一点,将视频内容更加为手机用户量身定制。

 

为你的视频锦上添花?

尽在 RECQUIXIT 录可喜上海视频拍摄制作公司),点击联系我们,聆听你的需求!

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

3 Questions Your Video Marketing Strategy Should Answer

Video Marketing Strategy

3 Questions Your Video Marketing Strategy Should Answer

现在越来越多人花费更多时间在线浏览视频、短片等,最大的视频网站 YouTube 有超过 10 亿用户,每天的视频浏览量能够达到数千万,而这些数字只是这一个网站的统计量,并且这些数据只会在未来的几年内稳步上升。

这对于大多品牌来讲是一个好消息,因为公司可以利用这个新趋向加入 Video Marketing 的潮流当中。那么在开始拍摄视频之前,你需要问自己 3 个问题来制定专属自己的 Video Marketing 策略。

Question 1: Who’s your target audience?

谁是你的目标群体?

这是你在着手制作视频之前必须解决的第一个问题,定位好目标群体可以让你的短片内容更有针对性。虽然拍摄一个所有观众都喜欢的视频很简单,但同时也具有一定风险,因为你的视频没有针对性,很可能会在不久的将来被淹没在视频网站当中。

Question 2: What are the finer details?

需要关注哪些细节?

现在开始制定细节。小公司、创业初期的公司制作视频短片最好的方法就是寻求外部的帮助,直接雇佣专业的摄影师或短片制作公司,正因为他们是专业人士,才可以在短时间内为你呈现出来满意的效果。

你需要思考的另外一个细节还有负责人员,你需要制定公司中的哪个人会负责监督短片的制作过程、拍摄质量和与摄影师接洽、商讨事宜等琐事。

Question 3: Where will you share your videos?

你要在哪里分享你的成品?

YouTube 作为最大的视频分享主流网站是最正确的选择,但并不是唯一的选择,除了 YouTube 之外,你还应该实时同步 Facebook 、Instagram 、Weibo 、Snapchat 、Youku 等网站。

 

Searching for video professionals in Shanghai?

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找专业而独具眼光的摄影师,视频拍摄制作伙伴吗?让我们为你

加码。

RECQUIXIT 录可喜 为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。

Click here to get started!


点击这里,开始你的视频征途!

Your Partners in Video Production & Filmmaking – Shanghai

Videos Engineered for Business Growth

Here at RECQUIXIT, we pride ourselves in offering world-class yet affordable video filming services for small business and independent professionals in Shanghai.

We love creating motion visuals that help our client’s businesses grow. From creative planning to post-production, we’ve got all bases covered.

We believe that a well-custom made video shouldn’t only introduce your brand purpose – it should connect & engage with your end-users.

Building trust, authority, curiosity, confidence. That’s what a video can effortlessly accomplish once you’ve produced it correctly.

Engage, interact, build trust, and bring them to your world. Over 87% of all business agree that videos add credibility to your brand.

You’ve got to use it to know how useful it is.

In fact, I’d say it’s your perfect salesman. – Andrew Wang, Founder of RECQUIXIT.

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High ROI Digital Ad Spend

Producing a high quality interactive video is where you should invest your ads or marketing funds in.

Why? because videos will continue to bring you lifelong exposure, as long as it continues to stay online.

Couple that with smart distribution, and you can potentially gain long-term positive returns. More viewers, more potential buyers.

It’s a win-win, and that’s why we’re investing all our effort to producing high impact videos that converts.

 

A Profitable Digital Business Asset

That initial payment for production will pay you back over and over.  In fact, you’ll want to make more once you realize the power videos can harness. It’s a vital marketing asset that may just transform your business.

We provide a diverse range of packages, with video shoots for: Personal, Product, Places.

Everything is handled with care – we treat your business just like we’d take care of ours.

 

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Some Video Ideas that Win

Some recommended video ideas for small businesses: Promo videos, product demonstrations, fan reviews, to photo trailers. These are all relatively easy to execute.

Selling a product and you’ve got happy customers writing in? Have a product testimonial made and reward them for their honest and help.

Running a restaurant or coffee shop, film it! Give your audience online a chance to tour your venue.

 

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Boosting Those Numbers

At RECQUIXIT, we focus only on what matters – producing videos that strengthens your bottom line.

Let us will help position your brand and business for greater impact, reach, and customers.

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3 Video Marketing Secrets (You Forgot!) | 视频营销: 大多数营销人忽略的三大好处

3 Video Marketing Secrets

这些视频营销优势,你忽略了吗?

Here are 3 major benefits to using videos for your business — where most marketers today overlook.

以下是视频营销的三大好处,大多数的营销人都忽略了:

 

organic-growth-video-recquixit-film-company-shanghai

1. Get Constant Organic Exposure

The more you promote your video after it’s been uploaded/distributed at the right video platforms, the more likely it’ll be seen.

People will eventually stumble upon it. Traffic trickles in over time.

Post your video to the right places – to many, many ‘right places’ in fact.

Treat your video like a merchandise. Get it to as many distribution channels as possible.

持续不断,由自身所创造的曝光度

一旦你的视频上传完毕,你越多推广转发你的视频,它的点击率和收看率也会随之大大提高,企业目标受众观看到的几率也将大为提升。

在正确的地方上传发布,在正确的分类上传发布。

像对待你的产品和服务一样用心对待你的视频,尽可能多的拓宽你的发布平台。

 

better-seo-video-recquixit-film-company-shanghai

2. Get Better SEO for Your Website

If your video’s helpful and viral-ready, someone is bound to re-share it. When this happens, you get more back-links to your website, which in turn, juices up your website SEO. This is long-term win-win in my books.

网站的极佳SEO

如果你的视频够好,不用担心,一定有人会转发分享。

这个时候,网站的反向链接也会随之增加,相应的,网站SEO的分数也会提升,这就是我们所说的双赢。

 

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3. Get Ready to Top the Charts

When a video becomes popular, video directories such as YouTube, Vimeo, Youku will give it more and respect. If you’ve optimized your video’s title, keywords and descriptions properly, it’s also more likely to appear on the first page results for that search term.

In this video game, seniority pays off.

Like wine, video gets better with time.

搜索引擎排名,直冲前三

当一支视频越发受欢迎,它在视频网站(比如:Youtube, Vimeo, 优酷)的热度也将越高。

在一支视频从标题,到关键词,到描述都正确地填写以后,它登上该视频搜索条目首页的几率也越大。

酒越陈越香,视频亦是如此,经过时间的沉淀,对视频的帮助越大。

Check out more video production and marketing tips at our blog here.

 

Need a Video Company in Shanghai?

Do you need a video for your business? Contact us today and let’s get started. We’ve got a team of professional, versatile filmmakers and video producers standing-by for you.