3 Reasons Why Your Factory Needs a Video

3 Reasons: Why Your Factory Needs a Video

There a myriad of reasons. You can use video as part of your marketing campaign, or create a video for public relations to filming internal on-boarding guides for your new employees.

Save time, get more done, maximize productivity. That’s what all factories should focus on.

By tapping into the power of video, your factory and brand can reap the following benefits as stated below.

 

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Gain Credibility

Giving your clients a preview of your facilities well-being, clean environment, and friendly staff, is not only good business practice, but works in your brand image’s favor.

Use video to improve your brand image.

What are some things you may consider filming? Start with our client.

What would they want to see in order to work with you?

What visual elements would they like to see, in order to vote in your favor and not your competitors?

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Instill Trust

Your client could be based overseas – and they won’t have have the luxury of time to fly-in on a whim to visit.

Why not shortcut the process of winning their trust over, by introducing yourself via video?

Get your company’s CEO or director behind the screen to provide a warm greeting and introduction. A video for your factory doesn’t have to be complicated or Hollywood-material.

The key is to be visible, transparent, accessible.

 

Gain Publicity

You’ve got a factory; we’re sure you could always use more inquiries.

With the right video and marketing campaign in place, you’re only one step away from scoring more potential leads from your business. Upload your company video to the primary networks, and be seen by potential clients worldwide.

Acquiring new clients can be a time consuming process, but this can be solved with video.

Keep yourself busy with fine-tuning the operations, and let your video take care of the sales for you.

Make sure you check out more of our works at our portfolio.

 

4k Video and Film Services, Shanghai  Factory

Video filmed & produced by Andrew Wang

Qiutong Factory Introduction – A manufacturing  supplier that specializes in chips & boards.

Video Purpose: The final cut will be used as an interior digital motion display inside their office.

Format: 4K Production, HD

Camera: Lumix GH4

Need a Factory Video?

Does your factory need a video? Need a corporate video or promo video for your facilities?

We can help you.

We’re got a team of video professionals standing by.

From creative planning, production, all the way to post-production, we’ll take care of all the heavy-lifting.

正在寻找上海专业摄影师、视频人？ 让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。

Click here to get started!

点击联系我们，开始你的视频征途！

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Recap Video: YoHood! Bearbricks Exhibition Showcase by Recquixit

Yohood! Bearbricks Exhibition Showcase | Fall/Winter 2014

Didn’t have time or opportunity to make it to YoHood! 2014 in Shanghai?

Worry not. Here’s a quick short reel recapping all the bearbricks showcased during YoHood Fall 2014 trade show.

Enjoy the variety of hard-to-find bears designed by some of the top designers in the streetwear scene.

Make sure you check out more works from our portfolio

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5 Video Post Production Tips: Searching For The Right Sound 视频后期的5大贴士：找到最合适的背景乐

Searching for the Right Sounds 找到最合适的背景乐

Let’s get to it.

Your audio is what will bring your video to life, otherwise it’s a muted and dull visual experience.

We’d like to think that your visual footage is your video’s skin, while your sound gives it the heartbeat.

However, do not take this process lightly.

Here’s our general protocol when it comes to searching for the right sounds that best matches your video.

背景乐和音效都是视频中不可或缺的重要因素，它们与画面相辅相成构成完整的视频，否则，视频只是一段乏味而没有声音的视觉体验。

如果说画面是一支视频的外表，那背景乐则是一直视频的灵魂。

所以，不要忽视你的音频部分。

对于音频和背景乐的选择，下面我们列出了一些关键的贴士：

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1. Compatibility 兼容性

The first step is to make sure the music you’ve selected is compatible with the entire visual sequence.

You have to be the A&R to your video. The sound scout.

If you’re injecting any background music, the two need to sync together nicely to achieve the desired effect you’d like for your target audience.

Is the background music too distracting? too loud?

Is it working in tandem?

Does it fit the context of your video’s purpose?

Avoid having two separate identities pieced together. It’s not a game of opposites.

在挑选任何音频的时候，首先要考虑的，无庸置疑就是兼容性：与所拍摄的画面整体风格是否契合。

精心对待每一个音效，包括每个节奏和音符。

在导入背景乐的时候，若想要达到你的预期效果，有几点必须要考虑周到：

背景音乐是不是会分散观众的注意力？是不是太响？

与画面是否配合？

和你视频所要传达的主旨是否符合？

一旦出现画风和音频不和谐的状况，就好像穿错尺码的鞋子一般，陷入尴尬窘境。

 

2. Syncing It: Sound & Sight 视觉与听觉同步

Is your footage dancing to the sound of the beat?

Ideally, you’d want a seamless integration wherever possible.

Sometimes you need to cut off parts of the audio for a desired pause effect.

Sometimes, you need more than 2-3 audio’s lined up as your scenes are changing.

Let the two tango.

你的每一帧画面都跟着音律齐动吗？

当然，谁都希望自己的视频画面能与音频无缝整合。

切掉一部分音频，暂停一段时间以达到完美效果是一种方法，

有时候，在一个视频里，根据画面的变换，同时整合2-3首音频内容也不是不可能。

 

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3. How do you feel? 你觉得如何？

How do you feel with every second that has unfolded?

Are you feeling the intended emotion you’d like your viewer to feel?

With sound, you can: Uplift, build suspense,  instill relaxation. Feature the right instruments, play them at the right notes, and place everything at the right time, pitch, intensity.

Let the sound waves shape the experience.

There should be no conflict to the ears.   It should make sense.

If you’re expecting any form of emotional response – make sure you guarantee it with video.

Ask yourself, are you experiencing the sensations you’d like?  If you don’t, your viewer probably won’t.

添加完音频后，再看着画面感受一遍，你觉得如何？

你自己从中感受到你想传递给观众的讯息了吗？

发挥音频的奇妙效应，包括：激励情绪，制造悬念，放松心情等。每一个鼓点、每一种乐器转换、每一个节奏都是为了更好地渲染气氛。

让这些声波带动观众更好地体验画面。

如果你想借助音频，让视频更好地为观众制造氛围，那么，考验你乐感的时候到啦！

 

4. Using Sound Effects 使用音效

Don’t just rely entirely on music, harness sound effects.

Horns, sirens, glass-shatters can all trigger a reaction. An incoming text? Drop a notification sound in to your video editing software’s project sequence.

Just make sure they’re familiar sounds. An abstract mythical sound fused with a forest scene can pique curiosity and evoke a sense of isolated environment. Using echos can give perspective to the dimension of space.

不要单单只依靠背景乐，使用音效也可以达到理想效果。

号角声、汽笛声、碎玻璃声都会触发观众的情绪反应，一个消息提醒声怎么样？如果配合画面，那就拖进你的编辑项目进程里啊！

确保这些声效都是我们熟悉的。比如，一个静谧森林的画面配上一段神秘的音效，可以制造出一个独特的场景效果。

再比如，一个回声的音效也可以增加空间的维度，表达出距离感。

 

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5. Avoid Overdose 避免用力过猛

Too much sound will only lead to sound pollution. Don’t make it a mess. Strike a fine balance. Always start by working with less, and only fill the in the gaps when they present themselves.

By default, we only start with 1 background audio, and progress from there.

 

Experiment

There’s rarely a ‘perfect’ sound, but plenty of ones that will work. Opt for the latter approach as the odds are better.

Once everything is arranged. Mix it up. Experiment with different sound arrangements. Remember to give you first cut the “incubation” period.

Fade in nicely, and fade out. Alter sound volume levels if you think it’s necessary at certain segments. Experiment and see what works.

 

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How to Solve High Bounce Rates With Video 视频，如何拯救网页的高跳出率？

An Underrated Video Advantage

Cure Your Page’s Bounce Rate! 对跳出率说“不”

There are millions of websites online – probably thousands competing in your line of field.

How do you stand out? What’s the near-guarantee method? You’ll find out soon.

But first, let’s address the issue at hand.

在整个互联网网络中，有数百万或大或小的网站，而单单在你自己的行业领域内，少说也有几千个竞争网站。

那么，如何从这些竞争者中脱颖而出？有什么万全之策可以应对？

在读完这篇文章后，你会得到这些关键问题的解答！但是眼下，先来解决手边的问题。

 

What’s a Bounce Rate? 什么是跳出率？

If your first-time visitor leaves after the first page on your website (without clicking to other internal pages), your bounce rate just went up.

This is not a good thing.

You want your visitors to continue browsing your page.

Well, guess what? One of the benefits to using video is that it can influence your visitor’s to stay around longer.  Engage, build curiosity, and they’ll fight to kill the itch if it appeals to their desires.

跳出率是指一个用户通过搜索关键词来到你的网站，只简单浏览了一个页面就离开与全部浏览数量的百分比。 简单来说，就是你网页的逃离率，当一个新用户到了你的网站，马上又离开了，这时候你的网站跳出率绝对升高了。

跳出率高，并不是一件好事。

作为一个网站的拥有者，你一定希望用户体验良好，用户的继续点击浏览，就是意味着“感兴趣”、“有价值”。

而导致跳出率高的原因也有多因素。

Why Bounce Rate is High 跳出率高的致命原因

Below are some common reasons that contribute to the increase of a website’s bounce rate.

Poor Navigation

If your website’s a maze, your viewer will grow frustrated and probably take the exit. They’re not here to play, they’re here to get the information they want.

They’re not here to play or waste time – they’re here to get the information they want.

Slow Loading Page

This one’s self-explanatory. Most users are impatient and will give you 5-seconds before they click that upper right hand ‘X’ button if your page continues to stall at a blank loading page.

Low Quality/Non-Relevant Content

If your content is difficult to understand, you’ve lost them, and there are no second chances. That’s why you must treasure all your first-time visitors like gold.

If your message isn’t hitting their hearts, they’ll be gone, on to your competitor’s page.

Other forms of content irrelevancy include n-site advertisements — which all lead to a downgrade in user experience.

Whatever creates confusion, frustration, or a bitter experience – will increase your bounce rate.

 

以下是导致网站跳出率高的几个主要原因：

网站导航不明。如果网站的导航指向不明确，太多连接只会造成视觉混淆，让用户不知“从哪找起”，那么他们离开的几率也就大大升高了。

网页加载速度慢，这一点不言而喻。许多来浏览网页的用户，其实并没有什么耐心，能够给一个网站5秒钟的加载时间已经是极限。

内容质量低。如果网站内容太过晦涩难懂，你已经失去了对用户的吸引力；如果你所传达的信息没有击中他们的需求点，你又将失去一批用户。其他的无关内容也会影响用户体验，比如弹出广告，这绝对大大减分。

会引起用户困惑、沮丧、负面不适的情绪体验的内容，都会增加网站的跳出率。

 

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How to Fix Bounce Rates: Long Term

如何拯救跳出率：长期性的积累

One of the best ways to reduce your website’s bounce rate is to start providing good content. In fact, you want to give your visitor a very good reason to why they should stay with you.

You would want the same for yourself.

1. Clear Message. Let them know who you are, and how you can help. Why should your brand matter?

2. Clear Heads & Subheads. To let your audience know right away what to expect – no surprises.

3. Content Tailored to Visitors. They came to your site, so present the information that they’re after.

4. Stylish Copy. An easy-to-navigate website experience is key. Is everything clear, modern, up-to-date?

Put yourself in the shoes of your viewer and voice aloud how you feel when you visit your own site.

拯救网站跳出率的最佳途径之一就是：开始发布好的高质量内容。其实就是给用户一个好的理由，为什么他们要继续花时间浏览你的网页？

换位思考，你想继续浏览的是什么样的内容？

  1. 清晰明确的信息。让你用户清楚知道你是谁，你可以为他们做什么，不然为什么要塑造品牌？
  2. 设计结构排版合理，清楚的标题和副标题。让用户一目了然。
  3. 定制内容。他们为了什么来到你的网站？为他们定制想要看的内容吧。
  4. 吸睛的风格。一个赏心悦目的良好体验是很关键的，确保你的网站简洁、现代、跟上时代节奏了吗？

自己浏览网站的时候，会有什么感觉，那差不离就是你的用户体验。

The Secret Solution? – 隐藏的解决技能?

 speed-up-page-load-recquixit-filming-video-shanghaiNotice the Play Button –  If you were interested in body-building,  you’d be tempted to click.

Use Video on Your Website 让视频解决尴尬的跳出率

Consider the Video Page Re-direct Method.

This is where you create an attention-grabbing landing page, where you then re-direct to your video page which will auto-run after, with more relevant/captivating content.

Or, if your website has a rotating slider at the top, embed a video there.

Those 2-minutes are doing your website a great favor for your search engine rankings.

The name of the game, is to keep your first-time viewer there on your site longer, and have them travel to a different page.

By doing so, you earn your stripes on the search engine rankings.

自动导向视频播放网页：有了一个吸睛的着陆页之后，你可以将用户自动导向你的视频播放页面；或者，直接在网页的滑动板块里插入你的视频链接。

别小看视频播放的这短短2分钟，它将大大帮助到你的网站排名！

而这个小小的技巧，就是在于可以让第一次浏览网页的用户，转换到新的一页，并且待的更久。

 

Summary 总结

Keep your viewer highly engaged, right from the jump. 

Make not just a great first impression, but a great ‘first time’ experience. One that remains consistent throughout their journey with your brand.

If you need help in getting started with a video for your brand, contact us for a quick consultation, no charge. We’d love to help.

Fight for those 3-seconds, otherwise they’re forever gone, and on to your competitor’s page.

从一开始就与你的用户保持紧密互动。

不只是良好的第一印象，而是一个超棒的“初体验”。

争取到最初的3秒钟，否则，你将与这些用户永远失之交臂。

 

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So, Can videos fix your bounce rate?

You bet.

跳出率重要吗？视频重要吗？你说呢

 

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Time Travel – Is It Really Possible?

Video + It’s Endless Potential

Time Travel: Yes, Maybe, No?

时间旅行

As you’re reading this, humans most likely won’t time travel anytime soon; although this is a topic of hot discussion.

If this mode of transportation fancies you, check out Stephen Hawking’s Space and Time Warp article.

If we can’t, who can?

Video.

With video, you can have your brand shuttle through time and space.

Once created, your video embodies the past, present, and future.

Your brand can exist in any moment in time, but it needs to acquire an infinite form.

A video’s life expectancy is virtually infinite – unless you choose to destroy the file completely.

What was once ‘hot’ today, will be classified ‘retro’ a lifetime later. But, the inherent message is still there regardless.

So, think about what video can do for your brand.

It only gets better once created. More time, more views, more potential customers.

Imagine the limitless possibilities of a hardworking video, who it’ll reach out to, and what opportunities await. This begins the second it goes live.

And, this is why we believe that videos are the most powerful marketing tool for your business.

Find out why should use video for your business today.

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时光之旅, 可能吗？

时间旅行长久以来都是大家讨论的热门话题，近几年不断有关时间旅行的电影都是热门榜上的常客，就连斯蒂芬霍金也在英国《每日邮报》上发表文章讨论时光之旅的问题。

你也想来一场时光之旅吗？

想！觉得不可能？

不用那么复杂！一支视频就能让你穿梭时空，和过去对话，和未来畅聊。

录下你要说的，要做的，要记录的，给未来的自己写一封邮件，说一个故事，让一切美好的回忆得以保存，让时间得以停留。

拍下过去曾做过的，曾发生的，或者过去想做却没机会实现的，圆过去的自己一个梦，让过去的自己被记得。

有时候我们以为人生很长，可转眼，我们走出校园，踏入社会；

有时候我们以为人生很长，可转眼，我们还在回忆自己小时候的样子时，有一双小手拉住我们的衣角，叫着爸爸妈妈；

有时候我们以为人生很长，可转眼， 我们发现，还来不及留下些什么，时间已经过去。

来一场时间旅行吧，让一切成为可能。

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3 Video Marketing Secrets (You Forgot!) | 视频营销: 大多数营销人忽略的三大好处

3 Video Marketing Secrets

这些视频营销优势，你忽略了吗？

Here are 3 major benefits to using videos for your business — where most marketers today overlook.

以下是视频营销的三大好处，大多数的营销人都忽略了：

 

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1. Get Constant Organic Exposure

The more you promote your video after it’s been uploaded/distributed at the right video platforms, the more likely it’ll be seen.

People will eventually stumble upon it. Traffic trickles in over time.

Post your video to the right places – to many, many ‘right places’ in fact.

Treat your video like a merchandise. Get it to as many distribution channels as possible.

持续不断，由自身所创造的曝光度

一旦你的视频上传完毕，你越多推广转发你的视频，它的点击率和收看率也会随之大大提高，企业目标受众观看到的几率也将大为提升。

在正确的地方上传发布，在正确的分类上传发布。

像对待你的产品和服务一样用心对待你的视频，尽可能多的拓宽你的发布平台。

 

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2. Get Better SEO for Your Website

If your video’s helpful and viral-ready, someone is bound to re-share it. When this happens, you get more back-links to your website, which in turn, juices up your website SEO. This is long-term win-win in my books.

网站的极佳SEO

如果你的视频够好，不用担心，一定有人会转发分享。

这个时候，网站的反向链接也会随之增加，相应的，网站SEO的分数也会提升，这就是我们所说的双赢。

 

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3. Get Ready to Top the Charts

When a video becomes popular, video directories such as YouTube, Vimeo, Youku will give it more and respect. If you’ve optimized your video’s title, keywords and descriptions properly, it’s also more likely to appear on the first page results for that search term.

In this video game, seniority pays off.

Like wine, video gets better with time.

搜索引擎排名，直冲前三

当一支视频越发受欢迎，它在视频网站（比如：Youtube, Vimeo, 优酷）的热度也将越高。

在一支视频从标题，到关键词，到描述都正确地填写以后，它登上该视频搜索条目首页的几率也越大。

酒越陈越香，视频亦是如此，经过时间的沉淀，对视频的帮助越大。

Check out more video production and marketing tips at our blog here.

 

Need a Video Company in Shanghai?

Do you need a video for your business? Contact us today and let’s get started. We’ve got a team of professional, versatile filmmakers and video producers standing-by for you.

How to Know What Your Client Really Wants 你真的了解消费者/客户吗？

Marketing Tip: Know Your Buyer

你的消费者/客户需要的是香蕉还是苹果，你真的懂他们吗？

Every business owner should know how their customers think, and what makes them tick.

每一个成功企业对于本企业的客户或消费者一定是非常了解的。 如果有人问你，你的消费者想要的是苹果还是香蕉，你能自信对答自如吗？

Why Should You know? 为什么你必须知道答案？

Every buyer is different; Different set of preferences, needs, value systems, cultures, financial backgrounds, and so on.

Before you can expect to win the heart’s of your customer from the hundreds of competitors you may be up against, get to really know them.

This comes down to the Apples or Banana question. If a customer prefers Bananas over Apples, there’s no point in force-feeding the apple into their hands.

 

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How Can You Confirm Your Client’s Needs?

It’s easier than you think – yet most people fail to do it.

Ask.

Ask your customer/follower explicitly what they want.

Ask the right questions, at the right time, and provide some sweet incentives to receive their honest feedback.

If you don’t ask, it’s 100% guaranteed you won’t have the answer you’re looking for.

Most sellers and brands fall short when diving heads-on into the details.

Their common excuse: Compiling data is too boring, time-consuming.

Most are also too lazy to collect, or fear that questioning their customers (with e-mail surveys, feedback acquisition) may be too intrusive.

If your customers love what you’re doing, they won’t mind hearing from you. You should have no reason to be shy either.

 

Get Feedback, Lots of Them

Stop making assumptions. Contact your audience base directly and extract feedback.

Then, build your video around what they need.

Get on the same page with your customers. What speaks to them to what pushes their buttons.

一个不了解本品牌消费者的企业，就好像那个盲目送苹果的恋人一样。

送苹果的人被自己感动了，却不知道，别人真正的需求只是香蕉而已，不是你的消费者铁石心肠，而是他们喜欢香蕉。

对于需求不对盘的状况，沟通是解决问题的良方！

而在沟通之前，你要研究的，不是了解你自己可以做什么，而是了解你的消费者需要什么。

怎样沟通、通过交流，可以让你的消费者了解什么、得到什么也是决定这场谈话是否有效的关键。

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But first, know your customer. 首先，了解你的消费者

How? 怎样做呢？

Talk to them. There’s no better way to confirm their interests through first hand interaction.

Find out their lifestyle, what they do when they’re busy, what they do in their downtime.

What’s their living environment like? What do they think/worry/dream about daily?

Get inside their heads.

学会创造环境！

直接与他们对话，没有比在对话交流中，可以得到更多真实有效信息的方法了。

探索消费者的生活圈，以及生活状态，他们忙得时候会做什么，空下来会做什么，诸如此类。

像黑客一般入侵他们的大脑，充分了接他们。

Contextual User Analysis

When it comes to understanding what your customer/client wants,  you should also consider the context.

Columbia University has conducted a survey for Red wine. They realized that the same bottle of red, can tasted differently according to mood or the physical environment in which the wine was drank from. In fact, some subjects even suggested flavor differences.

That’s why we must ask – to leave no room for guesses.

Humans are intricate begins. We carry different moods, philosophy, prejudices and beliefs. Don’t stereotype or pigeonhole your buyer.

Analyze the context, and realign your marketing methods accordingly.

 

创造怎样的环境呢？

哥伦比亚大学做过一个关于红酒的调查：同一瓶红酒，在品酒人不同的心情状态下，或是身处不同的环境中， 都会有不同的味道。

我们都不是处于隔离的空间中，我们对于事物的判断受环境的影响，也会因为每个人不同的心情，理念，偏见以及信仰而产生差异。

所以，创造一个良好的、适应消费者的购买环境，是你的首要目标。

其主要特征是：引起共鸣。

从顾客的角度去理解、去看待，不要只考虑你能带给他们什么，要考虑他们希望你带给他们什么。

从他们的角度出发，和他们站在一起， 你才能知道他们从你的信息里能读到什么，你才能真正明白你要做的是什么。

 

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Videographers in Shanghai

Working on a new film project? Need a film video crew in Shanghai? We’d love to help.

Let us help you get started with your video.

Your Brand, Can Travel Around The World

Go Worldwide, with Film

A real global brand, deserves to be world-renown.

It won’t need wings, flight-tickets, or room accommodations.

You can tap into your international audience with video. With more video social platforms on the rise, and today’s powerhouse brands like YouTube, Vimeo, Youku (more popular than ever), you may want to consider getting your share of visibility.

It’s time.

Connect with all continents and countless cities. Imagine the possibilities – the untapped customer base. It’s in your hands to decide how to move forth.

Don’t be selfish – let the world experience a piece of your brand.

 

怎么让你的品牌环游世界？

想让品牌环游世界？

视频是你的机票：

  1. 开通 Visa

视频提升产品关注度，让更多人了解产品，消费产品。

视频传递产品理念，凸显产品的价值，让产品环游世界，全方位秀出它的特色，让它找到它的主人。

  1. 为你的护照盖章

视频多角度，全方位的呈现产品的用途以及性能，不错过每一个细节，让你的它在同类产品前，获得优势。视频的全球效应为你的产品保驾护航，让你在世界各地畅通无阻。

  1. 让你的品牌登上私人飞机

在激烈竞争的环境下，消费者拥有更多选择诱惑，视频让你的产品获得额 外的优势，全球的知名度为你带来忠实的顾客，让你的销量不断攀升 。

让视频带着你的品牌环游世界吧

What will you need to get started? Firstly, let’s start with a…

Your Video Crew in Shanghai

 

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RECQUIXIT is your full-service video production crew. From creative conceptualizing, filming, to advanced post-production, we’ve got all bases covered for your business.

We’d love to help you get started with your video. Contact us and let’s help put those wings to your brand.