看到这里,千万别错过 Uncle Tea Vol. 1 !
Uncle Tea Series | 奶茶叔叔的逆袭
Uncle Tea 系列漫画持续更新,跟着他一起学 Video Marketing !
Video Content Creation Tip: Sell with Eccentricity
The Eccentricity Effect
It works.
So, incorporate it to your videos.
The more bizarre/ridiculous/crazy/hilarious your video, the more likely it’ll stand out.
When something stands out, it then stands a greater chance of being re-shared.
Hopefully, going viral is an objective of your business.
One of our content creation rule is to avoid boredom like the flu.
People automatically forget – or worse, reject – the predictable or ordinary.
The visual direction and story of your brand’s video should shake senses.
Infusing elements of eccentricity not only increases attention spans, but converts.
The Taiwanese pop legendary A-Mei is doing it. Why? because it works. Check out here latest music video with Lady Gaga inspired motifs.
Think about it: Lady Gaga’s eccentricity helped catapult her to becoming the 7th most influential women, according to Forbes.

The Easy Formula
Produce a bizarre or bordering taboo video – but know where to draw the line in the sand.
Make them feel what you want them to. Is it trust? excitement? curiosity?
Either way, you’ll score deep engagement.
Whether your video was designed to shock, enlighten, entertain, or empower your viewer, make them feel something.
Get that video cooking with the right dose of eccentricity -and it may just spread like wildfire.

暌违六年,张惠妹带着 <Amit 2> 重新发声,诡异的海报和预告 MV 已经着实吸引眼球,大吊观众胃口。
即使不是歌迷,仍然被这人体蜘蛛造型,鲨鱼演的妆容勾起了好奇心,多少观众抱着好奇的心思点开了阿妹的音乐,在不同于以往的曲风和唱法中,欣喜感倍增。
放眼看看最近的歌手 MV,几乎都在以新的视角,新的故事为主攻方向。歌迷们越来越不满足于只看歌手们在 MV 中谈个恋爱、淋场雨、跑个步而已了。
大胆的画面,丰富的色彩,出其不意的故事情节,一支 MV 足以构成一部微电影,不论这些 MV 内容评价如何,收获的却是实实在在的点击率和经济利益。
就这一趋势而言,视频已经越来越成为主流的宣传渠道,代替传统的图片与文字,视频直接而吸睛,不可否认,观众的点击率会说话!

Searching for video professionals in Shanghai?
We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavy lifting for your brand.
正在寻找上海专业摄影师、视频人? 让 RECQUIXIT 录可喜 来帮你实现
我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。
Click here to get started!
点击联系我们,开始你的视频征途!
Reconnecting With Your Past | Reliving Your Youth

How To Reconnect With Your Youthful Days
我们没有神奇魔法可以从70回到20,但我们可以把20的那一刻永远保存下来!
录下20岁的歌声,拍下20岁的舞姿,留下20岁的笑容。
你为什么要错过那个自己?
哪怕只记录一天,都让青春的影像得以保留。 那些弥足珍贵的影像是对青春的歌颂,谁说只有好看的人才有资格缅怀青春,每一个灵魂都是特别的存在,每一个时刻的你都值得被珍惜。
你还在踟蹰什么? 时光可不会等你,点击 Contact us 联系我们,幸好你遇到我们 — Recquixit.
You may also like this post: How You Can Preserve Your Youth
Video Production Tip: Make Your Viewer’s Feel
Make Your Viewer’s Feel
Every wonder why all major TV stations still broadcast the same old war series?
It draws on one thing that we, as humans, will never grow tired of.
Feeling.
These shows allow us to feel a range of emotions: Love, Loyalty, Rage, Curiosity, Suspense.
All are powerful emotions which never fail to move and consume us.
This ranks among the most effective ways to make your brand better with video.
Emotions: It’s the energy of experience.
We want it. It gives more meaning and life, to life.
Whether purely entertainment or reality captured on film, you want to stir a range of emotion.
Why? to boost your user engagement.

You’re Responsible for Shaping Their Experience
Before you shoot your next video, plan ahead to strike a chord.
We call this process emotional mapping.
Create a timeline of your video, and determine for each time block, emotions you intend to evoke from your user.
How are they feeling during the first 10-seconds of the video opening?
What about the mid-point, or the end?
Before you finalize and render your video video, review this user-emotion map, and ask: Are you getting the intended response you want from your viewer?
How do you want your viewer to feel, from the very start, to end? You pilot it.
Map out the emotional rides you’ll take your viewer through. Make every second on your video count.
Video creation tip for today: Pack as many layers of emotions as possible to make the viewer’s experience memorable. The more colors, the merrier.
You want them to hit that ‘replay’ button to watch again.

每次打开电视是不是都很困惑,即便吐槽连连,各大频道怎么还是在不停歇播放那些年代谍战片或古装剧?
经济学上说,有需求才有供给,正是因为有人爱看需要看,所以电视台才会不断地播,导演不断地拍,编剧不断地写。
网友一直吐槽国产剧的情节荒谬,年代模糊,质疑它的真实性和教育意义。可为什么还有那么多人喜欢年代剧、古装剧呢?
究其原因,无非是我们对于未知的探索本能和好奇心,对于那段被称作历史的时光,我们本能的想去了解和探索。年代剧和古装剧所营造的另一个与现实毫无关联的时空,让观众在压力颇大的现代时光里可以暂别现实,跟着剧集来一场逃离,喘上一口气。
在视觉上获得的新鲜的审美,言语上那些文邹邹的韵味又让你暂且告别了现代生活的嘈杂与世俗,这不同年代旳礼节、风俗,透过屏幕传送出鲜活的感受。
无论这年代剧的编写是否有漏洞、情节是否合理,在那个时刻,你只是享受当下的感觉,融入进了剧情。在观看的当下,你切身融入了那个视频里的时空,不得不承认,这就是视频的魅力!
如若每一节历史课,都可以通过视频,看到那些真实而鲜活的画面,那么应该不止会少很多打瞌睡的学生,历史高分更是层出不穷。
Searching for Video Professionals in Shanghai?
We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.
正在寻找上海专业摄影师、视频人? 让 RECQUIXIT 录可喜 来帮你实现
我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。
Click here to get started!
点击联系我们,开始你的视频征途!
煎饼果子的阴谋 | Pancake Marketing Story
The Pancake Story & Exposure Marketing
It’s been proven, it’s been written in advertising history. Repeat exposures to a certain form of media will influence a person’s decision to buy. In feeds on familiarity. We should be thankful & embrace the video-content rich world we’re in, where massive distribution no longer requires a planet-sized budget.
With video, you can bridge into exposure marketing. There’s an untapped population of potential buyers out there just waiting to discover you. What are you waiting for?
鸡蛋?要!
相信 “我说鸡蛋,你说要,鸡蛋,要,鸡蛋,要” 这个旋律今天会一直在你脑海盘旋,一个星期之内,相信你一定想去吃一吃煎饼果子。
可能从这一刻开始,你就已经怀念起煎饼果子的味道,和那些吃煎饼果子的日子了。
那么,你可真的落入它的圈套了!
你以为这是说唱歌手的玩笑?错了,这是一场煎饼果子的阴谋。
它霸占你的思绪,影响你的决定,控制你的选择,引导你的结论,这场阴谋的战术叫做 ‘Video Marketing’。
洗脑的旋律,捧腹的画面,简单直白,效果巨大,如紧箍咒般久久盘旋于脑海。
来场战术策划!
煎饼果子都在做 video marketing 了,你还在等什么?
Searching for video professionals in Shanghai?
We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.
正在寻找上海专业摄影师、视频人? 让 RECQUIXIT 录可喜 来帮你实现
我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。
Click here to get started!
点击联系我们,开始你的视频征途!
3 Reasons Why Your Factory Needs a Video
3 Reasons: Why Your Factory Needs a Video
There a myriad of reasons. You can use video as part of your marketing campaign, or create a video for public relations to filming internal on-boarding guides for your new employees.
Save time, get more done, maximize productivity. That’s what all factories should focus on.
By tapping into the power of video, your factory and brand can reap the following benefits as stated below.

Gain Credibility
Giving your clients a preview of your facilities well-being, clean environment, and friendly staff, is not only good business practice, but works in your brand image’s favor.
Use video to improve your brand image.
What are some things you may consider filming? Start with our client.
What would they want to see in order to work with you?
What visual elements would they like to see, in order to vote in your favor and not your competitors?

Instill Trust
Your client could be based overseas – and they won’t have have the luxury of time to fly-in on a whim to visit.
Why not shortcut the process of winning their trust over, by introducing yourself via video?
Get your company’s CEO or director behind the screen to provide a warm greeting and introduction. A video for your factory doesn’t have to be complicated or Hollywood-material.
The key is to be visible, transparent, accessible.
Gain Publicity
You’ve got a factory; we’re sure you could always use more inquiries.
With the right video and marketing campaign in place, you’re only one step away from scoring more potential leads from your business. Upload your company video to the primary networks, and be seen by potential clients worldwide.
Acquiring new clients can be a time consuming process, but this can be solved with video.
Keep yourself busy with fine-tuning the operations, and let your video take care of the sales for you.
Make sure you check out more of our works at our portfolio.
4k Video and Film Services, Shanghai Factory
Qiutong Factory Introduction – A manufacturing supplier that specializes in chips & boards.
Video Purpose: The final cut will be used as an interior digital motion display inside their office.
Format: 4K Production, HD
Camera: Lumix GH4
Need a Factory Video?
Does your factory need a video? Need a corporate video or promo video for your facilities?
We can help you.
We’re got a team of video professionals standing by.
From creative planning, production, all the way to post-production, we’ll take care of all the heavy-lifting.
正在寻找上海专业摄影师、视频人? 让 RECQUIXIT 录可喜 来帮你实现
我们为各类不同规模的企业、公司、个人,提供优质兼顾优惠的视频拍摄制作服务,让视频成就你的营销新纪元。
Click here to get started!
点击联系我们,开始你的视频征途!
Uncle Tea Series | Who’s Uncle Tea?!
Recap Video: YoHood! Bearbricks Exhibition Showcase by Recquixit
Yohood! Bearbricks Exhibition Showcase | Fall/Winter 2014
Didn’t have time or opportunity to make it to YoHood! 2014 in Shanghai?
Worry not. Here’s a quick short reel recapping all the bearbricks showcased during YoHood Fall 2014 trade show.
Enjoy the variety of hard-to-find bears designed by some of the top designers in the streetwear scene.
Make sure you check out more works from our portfolio
5 Video Post Production Tips: Searching For The Right Sound 视频后期的5大贴士:找到最合适的背景乐
Searching for the Right Sounds 找到最合适的背景乐
Let’s get to it.
Your audio is what will bring your video to life, otherwise it’s a muted and dull visual experience.
We’d like to think that your visual footage is your video’s skin, while your sound gives it the heartbeat.
However, do not take this process lightly.
Here’s our general protocol when it comes to searching for the right sounds that best matches your video.
背景乐和音效都是视频中不可或缺的重要因素,它们与画面相辅相成构成完整的视频,否则,视频只是一段乏味而没有声音的视觉体验。
如果说画面是一支视频的外表,那背景乐则是一直视频的灵魂。
所以,不要忽视你的音频部分。
对于音频和背景乐的选择,下面我们列出了一些关键的贴士:

1. Compatibility 兼容性
The first step is to make sure the music you’ve selected is compatible with the entire visual sequence.
You have to be the A&R to your video. The sound scout.
If you’re injecting any background music, the two need to sync together nicely to achieve the desired effect you’d like for your target audience.
Is the background music too distracting? too loud?
Is it working in tandem?
Does it fit the context of your video’s purpose?
Avoid having two separate identities pieced together. It’s not a game of opposites.
在挑选任何音频的时候,首先要考虑的,无庸置疑就是兼容性:与所拍摄的画面整体风格是否契合。
精心对待每一个音效,包括每个节奏和音符。
在导入背景乐的时候,若想要达到你的预期效果,有几点必须要考虑周到:
背景音乐是不是会分散观众的注意力?是不是太响?
与画面是否配合?
和你视频所要传达的主旨是否符合?
一旦出现画风和音频不和谐的状况,就好像穿错尺码的鞋子一般,陷入尴尬窘境。
2. Syncing It: Sound & Sight 视觉与听觉同步
Is your footage dancing to the sound of the beat?
Ideally, you’d want a seamless integration wherever possible.
Sometimes you need to cut off parts of the audio for a desired pause effect.
Sometimes, you need more than 2-3 audio’s lined up as your scenes are changing.
Let the two tango.
你的每一帧画面都跟着音律齐动吗?
当然,谁都希望自己的视频画面能与音频无缝整合。
切掉一部分音频,暂停一段时间以达到完美效果是一种方法,
有时候,在一个视频里,根据画面的变换,同时整合2-3首音频内容也不是不可能。

3. How do you feel? 你觉得如何?
How do you feel with every second that has unfolded?
Are you feeling the intended emotion you’d like your viewer to feel?
With sound, you can: Uplift, build suspense, instill relaxation. Feature the right instruments, play them at the right notes, and place everything at the right time, pitch, intensity.
Let the sound waves shape the experience.
There should be no conflict to the ears. It should make sense.
If you’re expecting any form of emotional response – make sure you guarantee it with video.
Ask yourself, are you experiencing the sensations you’d like? If you don’t, your viewer probably won’t.
添加完音频后,再看着画面感受一遍,你觉得如何?
你自己从中感受到你想传递给观众的讯息了吗?
发挥音频的奇妙效应,包括:激励情绪,制造悬念,放松心情等。每一个鼓点、每一种乐器转换、每一个节奏都是为了更好地渲染气氛。
让这些声波带动观众更好地体验画面。
如果你想借助音频,让视频更好地为观众制造氛围,那么,考验你乐感的时候到啦!
4. Using Sound Effects 使用音效
Don’t just rely entirely on music, harness sound effects.
Horns, sirens, glass-shatters can all trigger a reaction. An incoming text? Drop a notification sound in to your video editing software’s project sequence.
Just make sure they’re familiar sounds. An abstract mythical sound fused with a forest scene can pique curiosity and evoke a sense of isolated environment. Using echos can give perspective to the dimension of space.
不要单单只依靠背景乐,使用音效也可以达到理想效果。
号角声、汽笛声、碎玻璃声都会触发观众的情绪反应,一个消息提醒声怎么样?如果配合画面,那就拖进你的编辑项目进程里啊!
确保这些声效都是我们熟悉的。比如,一个静谧森林的画面配上一段神秘的音效,可以制造出一个独特的场景效果。
再比如,一个回声的音效也可以增加空间的维度,表达出距离感。

5. Avoid Overdose 避免用力过猛
Too much sound will only lead to sound pollution. Don’t make it a mess. Strike a fine balance. Always start by working with less, and only fill the in the gaps when they present themselves.
By default, we only start with 1 background audio, and progress from there.
Experiment
There’s rarely a ‘perfect’ sound, but plenty of ones that will work. Opt for the latter approach as the odds are better.
Once everything is arranged. Mix it up. Experiment with different sound arrangements. Remember to give you first cut the “incubation” period.
Fade in nicely, and fade out. Alter sound volume levels if you think it’s necessary at certain segments. Experiment and see what works.


















