3个视频元素，切实增长你的销量
Growth via Video
Hands down, we’re at the golden age where video offers the greatest growth for businesses of all sizes – when used strategically.
It’s the most potent tool in communicating value to your audience.
After all, that’s what your product or service should be doing.
值得庆幸的是，我们现在正处于一个可以利用视频来帮助各种不同规模的商业增长蓬勃的黄金时代——当然，我们需要有策略地使用。
对观众来说，视频是最有效的沟通工具。
毕竟，和观众沟通交代，是你的产品和服务应该做的事情。
Most businesses still trail behind with producing and distributing their videos consistently. Some blame the expense, some just don’t know where to start.
There’s a deep pool of sales potential and possibilities you can drum up – if only you take action.
Here are some quick video ideas your business can get started with to experience massive ROI from.
大多数企业在持续的制作和发布视频上还是有所落后，一些人认为视频制作太昂贵，而另一些人根本不知道从何入手，也没有真正理解视频背后的价值和意义。
最直观的一点：你可以发掘巨大的销售潜力和可能性——只要你采取行动。
这里有一些可以快速着手开始的视频创意，来帮助你的商业项目获取巨大的投资回报率。
1. Customer Testimonials (客户评价)
You know it. You’re always more inclined to buy something, after you read positive reviews about it. This is social proof working it’s magic. It applies both on and offline.
Now, imagine your own customer testimonial video – tirelessly promoting your business online. It always fares better to have your customers recommend you – rather than you doing it yourself.
A customer’s genuine endorsement may just be the tipping point for purchase you need it. Some is always better than none. Think about it.
你知道的，你往往更倾向于购买那些有好评、甚至有图片反馈上传的产品。这是社会认同感的魔力！这一点对于线上、线下的营销推广都适用。
现在，想象一下，当你的客户评价视频 ——不知疲倦地在各网站滚动播放，宣传着你的产品或服务，是不是比文字和图片来的更具象，更生动？
让你的顾客对你真实评价和推荐，往往比你自己推销自己的效果来得更好！
一个客户的认可或许就是更多潜在客户购买时所需的那个触发点。有一些评论总比没有强，好好思考一下吧。
(Above is a quick preview on the steps you can take to get started with your customer video testimonial)
2. Product Demonstrations 产品演示
Sometimes it’s difficult to explain and demonstrate what a product does. Video is the perfect medium to show your target audience not just the features and benefits of your creation, but how to use it.
有时候对产品功能进行解释和演示是一件非常困难的事情。
然而有了视频，一切似乎迎刃而解，视频是给你的目标观众进行产品展示的完美媒介。不仅仅是展示其功能和优势，还可以展示如何使用该产品，让你的观众一目了然。
3. Video Tips & Advice 视频小提示和建议
When you share your professional insights which serves to solve your customer’s needs – you’re branding yourself with impact. It’s the highway to earning trust and credibility. These stripes are worth fighting for – as it could give you the edge over your pie-in-the-sky competitors.
Video tips and advice establishes you not only as an expert in your industry – you’re building a sincere connection on the spot. We’re humans, and we tend to favor brands ‘with a face’.
当你向你的客户分享你的专业见解和知识时，你其实正在用你的影响力建立品牌形象！
这是获取客户信任和建立专业形象、信誉的捷径。而这些也都是值得你去争取的要素——因为它可以在你遥不可及的竞争对手面前，给你自己增加优势。
这些视频里的小提示和建议，不仅仅是要展示你的专业以及懂行，事实上你也正在构建一个与观众之间真诚的连接。我们都是人类，而人类倾向于喜爱“有头有脸”的商业品牌。
You can then get visitors to visiting your website, sign up to your email list, while shopping/studying further about your brand. The goal is to get visitors to ‘spend more time’ with you.
We hope the above 3 key-points helped brainstorm some video benefits for you. Stay tuned more tips and secrets on how to produce and promote your video here.
当你有了具有专业知识和建议的视频，你可以吸引更多访问者来访问你的网站，在他们购买/学习更多关于你的品牌信息时，同时也可以注册进入你的邮箱清单。你的目标就是让访问者能够在网站停留更长的时间。
希望上述的3个要点能够帮助你头脑风暴一些视频优势！
请持续关注 Recquixit 录可喜 我们的Blog，这里有你想知道的，更多关于如何制作视频和如何推广视频的技巧和秘密！
