Category: Latest Works

How to Create Amazing Corporate Videos (Part 1)

Create Winning Corporate Videos

你是否也想要拍摄一部企业营销视频呢？是不是觉得想法太多无从下手呢？今天小编来分享拍摄 corporate videos 的几个步骤，快来看看吧！

Start with Brainstorm

有时候你会很清楚自己的企业营销视频应该如何拍摄，不过更多情况下，将自己的诸多想法转化成一部完整的视频其实很难，你可能会无从下手。与自己聘请的专业视频拍摄团队协商是一个好的开端，同时还可以与公司内部的市场人员进行多次商讨，将每次的想法和商讨结论记录下来，很快就会制作出视频的蓝本。

Focus on the Benefits for Your Customer

一部成功的营销视频应该与观众引起共鸣。将你的产品或服务优点以 powerpoint 的形式罗列出来固然有用，但是却达不到 100% 的深入人心的效果。人们的记忆能力更偏向图像和画面记忆，以视频中画面的形式表达产品和服务的优势可以让观众更加印象深刻。

Perfect the Script

当你视频的脚本制作完成后，将其完善时很重要的一个步骤。这个步骤不但可以帮你整理你的想法，还有利于你的后续发展。当你在整理视频故事进展的时候，你可以将频分成多个部分陆续推出，也可以找出方法改变故事的走向来迎合观众。正是拍摄前完善的这一步骤将你的营销视频推向巅峰。

你还在考虑上海企业视频拍摄找哪一家吗？

惊喜尽在 RECQUIXIT 录可喜（上海视频拍摄制作公司），点击联系我们，聆听你的需求！

Make sure that you contact us today. We’ll have a crew setup for you within 24-48 hours.

3 Underrated Benefits of Video Marketing 视频营销隐藏的3大好处

3 Video Marketing Benefits – You Never Knew

Oftentimes, a video’s inherent beauty and force goes underrated.

Most businesses know that videos are ‘In’. They agree: Videos are highly effective in firing up exposure, thus bringing in more potential sales.

However, to truly understand the power of video, we need to dive deeper into the details.

Video Isn’t Just Visual – 视频，并不只是视觉动图

A video isn’t just a body of data: frames, scenes, and sound.

It’s a message. One that can yield massive impact.

One that can shape the behavior of your viewer, or change their life 360. If so, what makes you think that video can’t also alter the life path of your business?

通常，一支视频本身所固有的优势和力量，并不是浮于表面、显而易见的。

我们都看过视频，但是，我们并未意识到视频对于企业、商业的影响力。

这不是一个包含了场景、图像和音频的呈现载体，

而是一个概念的传递！是强而有力的理念传播。

通过视频，你可以将你的理念传播给你的观众，重塑他们的观念、培养他们的习惯，甚至改变他们的生活状态；

视频营销不只是一个互联网+时代下的流行营销手段，而是可以改变你的商业轨迹的强有力营销手段。

3 Beautiful Benefits of Video – 视频营销的3大好处

1. No Expiration Date

It doesn’t have a life expectancy (unless you remove it manually).

You don’t have to worry about it under performing or suffering injuries.

A video made today, will last forever; and will continue to engage with new potential buyers not only during your lifetime, but the next. Hey, we still watch old movies from back in the days. What makes you think the video you produce for your business today, wont’ be seen 100 years later?

视频存在的永久性（除非你删除它）；你不用担心辛苦策划制作的视频有一天会突然离你而去消失不见，也不用担心它会插科打诨。

一旦视频制作上传完成，它将永远存在，持续不断地曝光、持续不断吸引着下一个观众成为潜在顾客。

而它的持久性远不止一代，什么意思？你看，我们到现在都还在津津乐道的那些电影，是不是已经不知道流传了几代，甚至还会相传下去。

你怎么知道你如今为事业所打造的视频不会成为经典代代相传？

2. It Gets Better With Time

We always say: Video’s like wine, it gets better with time.

Eventually, your video will accumulate more views, and steadily rise the ranks in the video directory for it’s optimized keyword.

What this does is, bring you more traffic on automation.

视频的时间优势；随着时间的叠加，视频的点击、观看度会逐步增加，也会相应获得更多的支持和信赖。

3. A Versatile Marketing Instrument

It’s the most versatile and effective marketing instrument of our time.

If you’d like to produce content that goes a long way and brings incredible returns, this is it.

Now, that’s the real beauty of video.

最多效也最有效的营销工具；如果你想要制作一个精良而可持续性强的内容，视频就是你要的答案。

视频能够带给你的回报超乎想象，那正是它的魅力之一。

If you’re still not using videos to promote your business, you’re not just leaving money on the table, you’re simply sitting on the sidelines watching your competitors beat you with it.

Film Company in Shanghai, China

Looking for a video company in Shanghai? We can help. Contact us today to get started with your video.

We offer full production services, from creative planning, production, to post-editing.

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3 Video Production Mistakes You Need To Avoid

视频可以让你的市场宣传更加有效率，还可以提升你的销售额，不过制作视频时也有许多需要主要的雷点。今天就来跟小编一起研究制作视频时不要犯的 3 个错误吧。

Failing to Promote Brand

视频没有宣传品牌。

利用视频进行市场宣传的最大原因就是宣传自己的品牌、产品和服务。有时候由于制作视频的时候太过于专注视频内容，而忽略了一些其他细节，像是品牌 logo 、产品性能、相关的网页链接等。要注意让观众看完视频之后熟悉你的品牌、你提供的服务和其他你需要宣传的内容。

Not Watching the Time Limit

视频没有注意时长限制。

视频之所以受欢迎的原因，是因为视频可以在短时间内表达大量的内容，而且很容易被观众理解。如果你没有注意视频时长的话，你的观众会在观看过程中失去兴趣。抛弃过长的开场，直接进入主题，并在视频中的前 30 秒开始讲述重要信息，像是联系信息、产品和服务内容。

Too Much Going On

视频内容过多。

在线视频的好处是可以讲述有效率的为观众讲解产品或服务的内容。然而，如果你的视频里包含了太多的信息，你的观众可能会因为抓不住重点而感到困惑，你的市场宣传也会以失败告终。选择一个你想要宣传的主要内容，然后围着这个内容进行拍摄是一个明智的选择。

单一主题的视频可以让观众保持注意力，并且让观众抓住你的内容要领。如果一部视频不够涵盖所有的内容的话，你永远可以再拍摄其他视频讲述产品的性能、服务或其他主题。

为你的视频锦上添花？

尽在 RECQUIXIT 录可喜（上海视频拍摄制作公司），点击联系我们，聆听你的需求！

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

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Live Streaming Video Tips You Need (Part 1)

Live Streaming Video Tips You Need

2017 年将会是“直播”走向主流的一年，越来越多的博主和网红选择用直播的方式打造自己的品牌价值和个人知名度，但是你需要在直播的过程中注意什么呢？今天就来跟小编一起探讨一下直播时的注意事项吧！

We all know: Social media marketing is here to stay – and when executed correctly, can net massive ROI for your business. The real function to social marketing however, isn’t only to promote and brand your products and services, it’s connecting with your audience.

The trend before 2017: Share a photo on Instagram, post a new update on Facebook, or knock out a storyboard for Snapchat.

What’s hot today? producing live stream videos for your business.

Camera, on you.

直播视频是个人与观众互动的一个过程，也是一个展示和播放一个非常具有针对性和个性化的你的视频的过程，观众想要与作为主播的你有所共鸣。从一开始直播的时候，不论主题或内容是什么，一定要让镜头先对准你，然后再拍摄其他的物品或景色。

Right There and Then

With live stream videos, you’re bridging the divide between brand and buyer. Help your customer feel like they’re a ‘part of your brand’ – and not miles away.. Film real-life events and scenes behind your business. This helps enforce legitimacy, credibility, and noticeably the highest form of real-life engagement.

Some quick ideas: Anniversary events, product launches.

Introduce Yourself

不论你的视频内容时什么，不论是办公，或只是你随便的发牢骚，你一定要确保观众知道你是谁，在哪里做什么。你永远不知道是谁会观看，所以简介明了的介绍自己是最好的办法，你可以简单地说：“你好，我是 XXX ，我现在在上海为您直播。”

Suit Up!

When creating live stream videos, the money’s in the details. If you’re the host, introduce yourself. Be selective with who you choose as the spokesman – as it’s a direct representation of the company’s brand. Suit up. Be presentable, professional, and show some personality. By personality: Keep things natural, entertaining, and not-too-perfect.

There are no shortcuts: Rehearse your key points you’d like to touch upon before you hit that ‘record’ button. This will help you save time (down the line), while yielding a far greater performance.

Takeaway, Right Away.

你只有几秒钟到一分钟的事件来抓住观众的注意力，所以不要浪费视频开始时的宝贵时间，这是一场真正的争分夺秒的战争！现在的观众注意力集中的事件较短，而且又有众多的选择，所以让他们对你的直播保持兴趣，直接了当的告诉他们你接下来的直播内容，并且他们观看你的视频可以得到什么。

如果观众在前面的一分钟内看到的内容时杂乱无章的，或是他们不理解你在说什么，那么很抱歉，你可能会丢失一批观众。

Straight and Forward

As soon as the video plays back, your audience needs to know the following:

The Basics: Who’s Talking – How Long’s the Video?

Why should they care? Why should they watch this video?

What can they expect? State the purpose and expected outcome.

Fill in the blanks right away. Although the camera’s on you, make your video’s content ‘all about your viewer’, not you.

Patience is a Virtue

Don’t worry if your video doesn’t pick up immediately. Good things, as well as good results, take time. You will be surprised: most views come from replays.

Focus on developing a habit to making videos. In turn, you’ll always be at a surplus of content to building your brand.

为你的视频锦上添花？

尽在 RECQUIXIT 录可喜（上海视频拍摄制作公司），点击联系我们，聆听你的需求！

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

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Reasons Why Your Video Needs Music!

很多好的视频都可以在质量上再上一层楼，视频的内容饱满，后期处理也很紧凑，人物对白和动作也都自然和清晰，那么还缺少什么呢？你缺少的就是音乐！

为什么需要音乐？

有很多制作精细的视频没有搭配背景乐，或是音乐并不搭配场景。从大场景来看，音乐只是视频中的一小部分，但是如果你多投入一些心思的话，你会发觉效果出奇的好。

音乐可以给场景带来深度，而且可以让安静的场景动起来，而这一切都会引领观众更加投入视频内容当中。然而，与起草视频内容或剪辑视频相比，选用音乐更偏向于感觉或情绪化的部分。

声音 VS 音乐

音乐和声音可以影响人们的脑部。对于我们熟识的声音像是鸟鸣或车笛声，我们大脑的声音处理部分经过复杂的反应，会将我们听见的声音处理图像，然后告知我们听到的是什么，这就是我们大脑对声音的处理过程。

然而，当我们听到音乐的时候，我们的大脑除了声音处理部分会有反映，管理肢体运动、感官、记忆力和精神的部分也会有反应。我们不止是单纯的“处理”音乐，而是会与音乐产生互动。

基于以上原因，视频中加入音乐是非常重要的一部分。观众在观看时会对你的视频内容产生更多共鸣，而且比起观看一般的视频，观众会花费更多时间与注意力消化视频内容。

为你的视频锦上添花？

需要一支影音双管齐下的视频？

尽在 RECQUIXIT 录可喜（上海视频拍摄制作公司），点击联系我们，聆听你的需求！

Make sure that you contact us today. We’ll have a crew setup for you within 24-48hours.

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3 Tips On Using Video To Sell New Product Concepts

事实证明，现代人获取新讯息的渠道多是通过视频。如果你的品牌有新产品或新服务，想要被消费者迅速接受，最好的方法就是用短片的形式呈现出来。虽然可能只有短短的一分钟，但是视频在这一分钟内能够传达的信息却是无限的。

人们大多是以自我为中心的，当他们看见新产品时，并不在乎你的参数如何，也并不在乎你如何超越了自己的对手。当消费者看到你的新产品时，他们脑海中的第一反应是：“这个产品会如何让我受益”。消费者需要一个理由去关注你，而视频恰恰可以完美的解决这个问题。

Present a problem first

如果你无从下手，不如就从最传统的方式开始，打造一个问题，然后用你的产品去解决这个问题，就如同洗衣液广告一样，大多都是从脏衣服的产生到用产品解决问题为止。

时长 1 分钟的话，用约 15 秒的长短去描述这个问题。接下来，就将精力集中在解决方案上。你的产品或服务可以怎么解决这个问题？你的品牌可以如何为消费者带来更轻松、愉悦的生活？为什么消费者要购买你的，而不是别的品牌的产品？至于如何呈现解决问题的过程，则有无数种方案与可能性可以发掘。

Keep it short

不要让视频时长过长，1-5 分钟足够。宣传短片之所以简短都是有原因的。你的目标是将产品或服务的优势简短有力的表达出来，你需要让观众可以集中注意力记住为何选择你。先用短片留下深刻的印象，而不是去详尽的介绍自己的产品。

Experiment

想要达到完美就必须不停的试验。尝试在不同的灯光下进行拍摄，或是不同的角度、距离和场景。如果想要剪辑一部满意的视频，你需要足够多的拍摄内容。记住要在适当的时候寻求专业的帮助，如果你无法胜任拍摄和后期任务，让专业的摄影团队来可以事半功倍。

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3 Profitable Ways to Use Video for Your Business

Videos for Revenues

Videos have multiple and oft-underrated advantages – they’re not just great sources of entertainment.

For one, they’re the most versatile marketing tool. It has infinite potential to go viral, and it’s cross-platform friendly. What’s that mean? You can share it on all social networks, on your phone, and even offline.

Two, they offer serious branding power. Use videos to reinforce your brand image and values.

Now, let’s talk about 3 profitable ways on how to use videos to build your business.

Firepower for Promotions

If you’re going to promote something, what’s the most budget-efficient and highest impact move?

Promote online.

With the right video and online syndication in place, you’ll be counting more leads in one night than you would have by handing out flyers on the streets in one month.

Nowadays, online advertising campaigns also allow you to ‘select’ who views your videos – this way, you can sleep soundly knowing that your money isn’t blindly burnt. Oh, and we’re sure you know this by now: People always respond more favorably to videos.

In-Store Experience

A great way to spice up your store’s decor and reinforce that you’re ‘here with the times’ is by displaying video in your store. Even if you’re setting up a pop-up store, bringing a video on board will make your customer’s experience more interactive.

Your video can be abstract, instructional, artistic – whichever aligns best with the experience you’re trying to craft.

You’ve got all the space, you’ve got all the rights, why not make use of it?

Video Testimonials

If you’d like to win over those stubborn on-the-fence customers, video testimonials could just be the tipping point.

A well-produced and realistic feedback by your past client or customer is proven to help bring you more customers.

We call this getting your ‘word-of-mouth’ on film.

We’re confident that all methods presented above will drive more sales, exposure – awareness to your business. Give it a try. You’d be surprised at who watches and visits your venue.

At RECQUIXIT, we focus on fast turnaround times without ever compromising the quality of the end-result. 10-15 business days. No monumental fees, only affordable pricing models here.

Looking for an affordable and reliable shanghai filming company? Let us help.

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

正在寻找上海专业摄影师、视频人？让 RECQUIXIT 录可喜 来帮你实现

我们为各类不同规模的企业、公司、个人，提供优质兼顾优惠的视频拍摄制作服务，让视频成就你的营销新纪元。

Click here to get started!

点击联系我们，开始你的视频征途！

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A Simple & Super Formula: Make Your Video Viral

Circulate It!

You’ve got your video out the oven?

It’s time to bring it to limelight.

Video has the potential to increase website traffic and online customers substantially.Here are some simple and super savvy ways to make your video go viral.

Crisp Production

Use the proper equipment or hire a video professional.

Shorter, well edited videos are popular with online audiences because they don’t overwhelm a viewer with too much information.

Respect your reader’s time.

A two or three minute video is more effective than a longer video.

Constructive Content

People watch a video because of it’s content.

What your video reveals should not be about you, but how you can serve them. This is always the guaranteed way to win attention, interest, and action.

To ice the cake, ensure that the video has emotional triggered: Make it funny, entertaining, controversial or educational.

All these triggers will eventually inject more value into your video’s production.

Distribution Promotion

Once you have a high-quality video you have to share it with the world. Before that, start locally.

Narrow in first, build your core audience and supporters, then go wide.

Initially, you have to do this yourself by distributing and sharing your video on video sharing websites, social media websites and other high-traffic websites.

There are Softwares and online cloud services that can facilitate this process, Google for one hat fits your budget and usage rate.

Make it Easy to Find and Share

Your video should be easy to share and embed on other websites. Ask people to share your content if they find it useful.

Make it easy for people to find your website on search engines and video sharing websites by optimizing your video’s title, descriptions, tags and other elements of a video listing.

A video is the perfect and timeless tool to get more online exposure.

The formula above increases the likelihood of a video going viral which will increase website traffic and providing many benefits for your business.

Let us help you get started today with video.

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3 C’s to Making Your Video a Winner

Winner’s Checklist

Here are 3 Big C’s on our checklist which all video’s should be scripted, filmed, and based upon.

Communication

The following must be communicated clearly – no compromises:

What your brand purpose is.

What your offer is.

Why you?

You should have the answers to this: What do your customers want? Why should they choose you to fulfil their demands?

Creativity

A creative presentation never fails to keep the viewer’s attention engaged. If possible, throwing this powerful ingredient to your video will make it more memorable and appreciated. Who doesn’t like to see something creative?

Culture Fit

If the video is filmed in a way that’s contextually relevant with the local culture, you’ll get more votes from them.

After all, your brand’s goal should be to remove any form of conflict; get involved and sync in with your target audience.

If you’re promoting to a local Chinese client; conduct audience profile research first. Their vision, work ethics, and business ethos may differ from those who are Thai.

Who are they?

What are their goals?

What are some commonly shared life philosophies or beliefs?

Actually Do It

We hope you’ve taken the above insights to account seriously and will implement them in your next video campaign. At RECQUIXIT, we’re always open to consult with businesses on building their brand with video. Feel free to email or give us a call.

5 Biggest Mistakes from Bad Videos

5 Things to Avoid

When it comes to videos, there are both good and bad ones. Here’s a quick breakdown on what avoid when putting your video together. Remember, you want a video remembered for the right reasons – Do not compromise on your first impressions.

Here are five things to avoid in your video:

Don’t Be Boring

A video should grab a viewer’s attention, immediately. Those first 7-seconds will determine whether they will click ‘X’ to your video or continue watching.

You have very little time, so make sure those first 7 seconds are gold.

Throughout the video, the contents and visuals of your video should also maintain consistency in providing value. Give the viewer what they want, and you’ll have their eyeballs.

Not Editing the Video Properly

A poorly edited video reflects badly on the person, and also on the business producing it.

Some common hiccups: Poor camera movement, long pauses, poor transitions, overdone effects, and non-filtered background noises.

Videos that are Too Long

Keep your videos short and concise – this is something we iterate over and over. The longer your video, the more likely you’ll lose your viewer’s attention span. Two minutes or less is plenty of time for most types of videos; especially if you’re promoting a business, product or service. Respect your viewer’s time and they’ll love you for it.

Distracting Features

Remove any possible distractions in your video so that viewers concentrate on your core message. Typical distractions include unnecessary background music, graphic overlays or irrelevant scenes.

Not Adding a Call to Action

After someone views a video, create a call-to-action. Watch & do. Don’t just let them ‘move-on’ with their life and forget about your video. Incentivize them to take some form of action. This is crucial to getting them involved with your business.

Make the call-to-action easy to follow. Let them know exactly what they should do next.

For e.g, get them to Click on a URL to claim a prize, or visit another video to ‘Explore more’ about the topic you’re presenting.

Whatever it is, include a call-to-action.

We hope this post will help you tremendously when time comes to crafting your next video. Til next post.

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